Fake Door Follow-Up
Why is it useful?
The 'Fake Door Follow-Up' survey is crucial for understanding user interest in potential new features. It helps product managers gauge the importance of these features directly from the users. Additionally, it provides insights into specific aspects users value, aiding in prioritizing development efforts.
How to get started:
Once you have setup the Formbricks Widget, you have two ways to pre-segment your user base: Based on events and based on attributes. Soon, you will also be able to import cohorts from PostHog with just a few clicks.
Preview
The 'Fake Door Follow-Up' survey is designed for product managers in the SaaS and eCommerce industries. It targets users who have encountered a 'Fake Door' experiment, which is a technique used to gauge interest in a feature that doesn't yet exist. This survey is conducted through app and website channels, ensuring broad reach and diverse feedback.
The survey consists of two main questions. The first question is a rating scale that asks users to rate the importance of the proposed feature on a scale from 1 to 5. This question is mandatory and helps in quantifying the overall demand for the feature. The labels range from 'Not important' to 'Very important', providing clear guidance for users.
The second question is a multiple-choice format that allows users to select aspects they believe should definitely be included if the feature is built. This question is optional and includes four predefined choices. The responses to this question offer detailed insights into user preferences and expectations, which can be invaluable for feature development.
Overall, the 'Fake Door Follow-Up' survey is a strategic tool for product managers to validate feature ideas and prioritize development based on direct user feedback. By understanding what users find important and what specific aspects they value, product teams can make informed decisions that align with user needs and business goals.