Free CES Calculator: Calculate your Customer Effort Score

What is the Customer Effort Score (CES)?

The Customer Effort Score is a simple yet powerful metric that measures how much effort a user has to put in to accomplish a task. Instead of asking “Are you satisfied?”, CES asks:

“[Product] made it easy for me to [achieve a goal]”

It's a good way to know how well your product actually performed to solve a problem.

In this article, we'll explore how to use an CES calculator and how does it exactly help you to get more insights on your Customer experience. Let's dive in!

Users then respond on a scale of 1 to 5. If you don't have a CES survey yet, you can use our CES survey template, we also provide you conditional logic to ask a follow up question depending on the answer.:

1 – Strongly Disagree

2 – Disagree

3 – Neutral

4 – Agree

5 – Strongly Agree

The average score becomes your CES. The higher the score, the easier your product is to use.

How Our CES Calculator Helps

Our tool makes it effortless to:

✅ Input response counts across all 5 rating levels

✅ Instantly see the calculated CES

✅ Get a clear interpretation of the score (e.g., "Generally Easy", "Extremely Difficult")

✅ Visualize the score on a color-coded ease meter

Who Should Use It?

This CES Calculator is perfect for generally anyone who really cares about the customer experience and product:

• Product Teams – to track changes in usability over time

• UX Designers – to validate design decisions with real feedback

• Customer Success Managers – to identify friction points in user journeys

• Founders and Growth Teams – to prioritize fixes and features that reduce user effort

It’s fast, clean, and built with UX in mind — just like the experience you want to create for your users.

How to Use It in Practice

It's a simple 4 step process:

1. Collect feedback after key interactions — signups, onboarding, checkout, etc.

2. Enter the number of responses for each score into the calculator.

3. Review the average score and interpretation.

4. Take action, if your score is below 3, identify and remove friction points.

Why CES Over Other Metrics?

While NPS and CSAT measure satisfaction and loyalty, CES is focused on effort, often a more reliable predictor of churn. Studies show that reducing effort is more effective at building loyalty than delighting users.

But other metrics are equally important too. That's why we have calculators, tools, templates and articles for all of them. Check out our NPS calculator,

Try the CES Calculator

Plug in your feedback and get instant insights. It's a simple tool, but it can drive massive improvements in product experience and retention.

Less effort = more loyalty. Start measuring what really matters today.

If you want more than just CES calculator feel free to check out our Survey Templates library

Frequently Asked Questions