Formbricks Experience Suite
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Customer experience

Lead the move: The new age of software requires a better approach to XM.

Formbricks keeps what works for CX teams and reinvents what doesn't. Keep your reporting structures and add full PII and operational context. Keep your team and save on licenses. Win IT over to carry CX, instead of fighting for resources.

Where the data lives

01 COMMENTS“Late delivery again. Third time thisyear.”Customer 48213“Package arrived a week after the dateyou promised.”Customer 51907“Love the product, hate waiting for it.”Customer 3046602 TOPICLate delivery18%Share of comments03 CUSTOMERS4,120customersRepeat-order rate42%61%vs everyone else04 REVENUERevenue at risk a year€2.4M
A chain from customer comments to revenue. For the topic late delivery, 18% of comments come from 4,120 customers whose repeat-order rate is 42% against 61% for everyone else, putting an estimated €2.4 million a year at risk. With anonymized data, the link to customers is lost and the revenue impact can't be calculated.

The Age of AI

Set the right foundation for Agentic XM.

AI fundamentally changes how organizations operate. CX teams that get the foundation right put their organization in position to use the efficiency gains of AI across the stack: research, analysis and action. That foundation is compliance: where the data lives, which model reads it, who can see it.

  1. Step 1Start here today

    Get compliance sorted

    • Experience data in your own infrastructure
    • AI on the model IT already approved
    • No new sub-processors to review
    • Roles, single sign-on and audit logs

  2. Step 2

    Prove that it works

    • Use AI to migrate existing programs in days
    • Create custom reports in minutes
    • Tie enriched experience data back to operational and financial data in your existing BI tools

  3. Step 3Where it's heading

    Scale with agents

    • Agents triage, route and draft replies
    • More teams, sources and markets
    • Every new use case on the same foundation

    We're building this with our customers.

    Get there with us: Talk to us

AI

Ask in plain English. Formbricks provides the insights.

Connect Claude, or any AI assistant you use, to Formbricks. Describe the program you want, and it creates the survey, translates it, charts the results on your dashboard and drafts the workflow that follows up. You review it and switch it on.

What used to take a week of setup takes a few minutes, and your team spends its time on what the feedback says.

Topics & Subtopics

Every comment, sorted into topics you can report on.

AI reads every open answer, review and ticket and sorts it into up to four levels of topics and subtopics, in every language. You see that Arrived early is 712 comments, and that it sits under Delivery time, inside Delivery.

The taxonomy and every tagged record are available through the API, so you can report on them in Power BI or any other BI tool, down to the deepest subtopic.

One pipeline

Connect any source. Report anywhere.

Send reviews, social media posts or any other feedback through the API, MCP or a CSV upload. It runs through the same enrichment as your surveys and lands in the same reports.

01Bring it in

  • Surveys
  • API
  • MCP
  • CSV upload
  • Reviews
  • Social media

02Enrich it

  • Formbricks
  • Topics & subtopics, 4 levels
  • Sentiment, emotion, translation

03Report anywhere

  • Dashboards
  • Power BI & BI
  • Your data lake
  • AI agents

102,117 feedback records enriched

Your part in the switch

Bring the plan that keeps your program.

When IT and finance review the platform, the CX team that brings a plan keeps the program. Teams switching from Qualtrics or Medallia run both platforms for one quarter and switch off before the contract renews. Here's the plan.

  • Current platform
  • Formbricks
  1. What happens
    Note the renewal date, the notice period and what you can export. Start months before, not weeks.
    Who does it
    • You
  2. InstallOne quarter on both
  8. Renewal date

Example: global manufacturer · 10 weeks to contract · 5 months to move · switched off before renewal

Switch timeline. Formbricks is installed while the current platform keeps running. Both run for one quarter while surveys move and dashboards are rebuilt. The current platform is switched off before the renewal date. Example: a global manufacturer took 10 weeks to sign and 5 months to move.

What to plan for

  • Create surveys, charts and dashboards within seconds. Migrate your existing setup in days, not weeks.
  • Question types, logic and roles don't map one to one. We go through yours on the first call.
  • A quarter of double running. Plan for it in the budget.

You don't have to do it alone

Every license
Human support with an SLA, and a deployment success plan.
Premium deployment success plan
Hands-on help with setup, hosting and AI, on top of the standard plan.
Partners
Survey migration, program design and analysis.

Your IT team

Make the choice IT will love you for.

IT and CX want different things from a feedback platform. Formbricks gives each side what it needs, in one setup, so the review is a yes instead of a negotiation.

  • Your data lake

    IT and CX both need

    Bring experience and operational data together in the data lake you already run.

    Self-hosted next to your data lake. Every record and topic flows in through the API, webhooks or SQL.

  • Data residency

    IT needs

    Control where the data flows.

    CX needs

    Full PII context on every response.

    Self-hosting is the only setup that gives you both: the data never leaves, so nothing has to be stripped out.

  • In the app

    IT and CX both need

    Keep working the way they already do.

    The Formbricks SDKs for web, iOS and Android behave exactly like the SDKs of incumbent platforms.

  • Access

    IT needs

    Connect the identity provider, like Microsoft Entra ID, instead of handing out limited seats.

    CX needs

    Everyone sees the experience data, for a truly customer-centric operation.

    Unlimited seats, with single sign-on through your identity provider.

Customer stories

Trusted by teams that own their data

See how public sector, research and product teams run feedback on Formbricks.

Frequently asked questions

Can we run both platforms at once?
Yes, and we recommend it: one quarter on both before you switch off.
How long does a switch take?
It depends on how many surveys, channels and dashboards you run. One manufacturer with more than 30 websites in 30 languages moved everything in five months.
We're on Medallia, not Qualtrics. Is it different?
The path is the same. Bring your setup to the first call and we'll map it.
Who does the work?
Your team, with our help. The Premium deployment success plan adds help with setup and hosting, and partners can run the migration for you.

Bring your program. We'll bring the plan.

Tell us what you run today and when it renews. We'll show you what moving looks like, dashboards included. You'll pick a time right in the form.

Talk to us