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Customer Story

Every Fan's Voice, Live on Match Day

The Local Organizing Committee of the AFC Asian Cup Saudi Arabia 2027 hears from fans while they are still in the stadium, and fixes issues before the next match. Every response is stored in the Kingdom, on a dedicated Formbricks instance in Dammam that our team manages for them.

A full King Abdullah Sports City stadium in Jeddah at nightKing Abdullah Sports City, Jeddah
“I'm an open source kind of guy, and Formbricks has made me a big fan. It runs in the Kingdom on a dedicated cloud they manage for us, and working with the team has been a delight. They are very responsive and very effective, which is exactly what you need when a tournament is days away.”
Essam HarounEssam HarounCEO, Asian Cup 2027 Local Organizing Committee
Tournaments run on Formbricks
2Tournaments run on Formbricks
Survey responses collected so far
20,000+Survey responses collected so far
of responses stored in Saudi Arabia
100%of responses stored in Saudi Arabia
AFC Asian Cup Saudi Arabia 2027 Local Organizing Committee logo

About the Asian Cup 2027 Local Organizing Committee

The committee delivers the AFC Asian Cup Saudi Arabia 2027, from the fan journey and stadium operations to volunteers and media. It uses the tournaments before the Asian Cup to test and refine every system it will run in January.

“Formbricks has been a valuable tool in supporting our survey and feedback collection process. The platform is flexible and user-friendly, making it easier to manage our surveys efficiently. What truly stood out was the exceptional support from Johannes and his team. They are always responsive, helpful, and committed to finding solutions whenever needed. The support made our experience with Formbricks even better.”
Maha AlsharidahData Collection Lead, Asian Cup 2027 Local Organizing Committee

Together So Far

Two Tournaments Delivered, One Ahead

Every event before the Asian Cup was a full rehearsal. Each one went live on Formbricks, and each one made the setup for January stronger.

  1. AFC Champions League Elite logo
    Delivered

    AFC Champions League Elite Finals

    April 2026 · Jeddah

    The first tournament on Formbricks. Volunteers ran surveys before, during and after every match, with offline support for the busiest stands.

  2. 27th Arabian Gulf Cup logo
    Delivered

    27th Arabian Gulf Cup

    23 Sep to 6 Oct 2026 · Jeddah

    Two stadiums, one dashboard each. Face-to-face surveys in the stands, plus online surveys for VIP, medical and accessibility journeys, all live before the first kickoff.

  3. AFC Asian Cup Saudi Arabia 2027 logo
    Up next

    AFC Asian Cup Saudi Arabia 2027

    7 Jan to 5 Feb 2027 · Riyadh, Jeddah, Al Khobar

    Pre-tournament surveys start in November, followed by surveys in every stadium. Fans, volunteers, media and teams, all on the same platform.

Use Cases

How the Committee Uses Formbricks

Live insight for the operations team, surveys that keep working in a full stadium, and data that stays in the country.

A Live View of Every Stadium

Each stadium has its own dashboard with the same charts, so venues compare like for like. Satisfaction is tracked for every step of the fan journey, from parking to the exit, against a target of 4.3 out of 5. Each survey link carries its stadium and match, so every answer lands in the right view. When a touchpoint dips, the operations team sees it on the same day and fixes it before the next match.

Using

Dashboards & ChartsHidden Fields

Surveys That Work Without Signal

A full stadium can take the mobile network down. Link surveys keep working offline: answers are stored on the device and sync as soon as the connection returns. Fans and field teams answer in Arabic or English, and every response lands in the same dataset.

Using

Offline SupportMulti-language Surveys

Every Response Stays in the Kingdom

The committee runs on a dedicated Formbricks instance on Google Cloud in Dammam, and the Formbricks team manages it for them. The data stays in the Kingdom without the committee running servers of its own. Open-text answers are enriched with sentiment, emotion and translation, and sorted into a taxonomy of topics and subtopics. Every AI model behind that is hosted in Dammam too, so thousands of Arabic and English comments read as one picture without leaving the country. Analysts take the same data into Power BI and research files.

Using

Dedicated CloudAI EnrichmentTopics & SubtopicsManagement API

Why Formbricks

Why the Committee Chose Formbricks

Three requirements for a national tournament, met by one platform.

  • Data residency built in

    A dedicated Formbricks instance on Google Cloud in Dammam, managed by our team. Fan data and every AI model stay in the Kingdom.

  • Made for match day

    Live dashboards and APIs give the operations team answers while the tournament is still running.

  • Open source at the core

    The organizers can inspect every line of code, and carry the same platform to every event that follows.

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Stadium photos: King Abdullah Sports City, Jeddah, by (opens in a new tab) Kolaiel via Wikimedia Commons (CC0).