Transform Customer Experience With Comprehensive Retail Survey Software
Collect valuable feedback from shoppers in-store and online to optimize retail operations and increase customer loyalty. Try the most effective retail survey software today.
Own your data
The real cost of a typical survey vendor
What you give up with a closed, hosted platform, and what stays yours with a self-hosted, open-source core.
Vendor Lock-in
Depth of Insight
Compliance Burden
3rd-party SaaS vendor
Formbricks
In-Store & Online Feedback
- Description
- Collect customer feedback seamlessly across all touchpoints - from in-store kiosks to mobile surveys to post-purchase follow-ups.
Real-Time Insights
- Description
- Get instant feedback on store layouts, product displays, staff performance, and customer satisfaction to make immediate improvements.
Staff Performance Tracking
- Description
- Monitor customer service quality, identify training opportunities, and recognize top performers with customer feedback data.










































Optimize Every Touchpoint of Your Retail Customer Journey
Whether you operate brick-and-mortar stores, online shops, or both, understanding your customers is key to retail success. With Formbricks retail survey software, you can gather insights from every customer interaction to improve store layouts, enhance product offerings, and create memorable shopping experiences that drive loyalty and sales.

Access Control
Enterprise Auth, Built In
Keep control of who can see what. Formbricks connects to your identity provider and enforces the access controls enterprise and regulated teams expect.
Single Sign-On (SSO)
- Description
- Authenticate through your existing identity provider with SSO via OIDC (Okta) and SAML, no separate credentials to manage or offboard.
Workspace-Level Isolation
- Description
- Every team, department, or business unit gets its own workspace, so surveys and responses stay siloed to exactly the people who should see them.
MFA, RBAC & Audit Logging
- Description
- Enforce multi-factor authentication, role-based access controls, and full audit logging to meet your security and governance requirements.
Use Cases
Enhance Customer Satisfaction & Drive Repeat Business
Formbricks retail survey software helps you understand shopper preferences, optimize store experiences, and increase customer retention.
Optimize Store Experience
Use Formbricks to gather real-time feedback about store layout, product placement, and overall shopping experience. Deploy surveys via mobile QR codes or in-store tablets to understand what works and what needs improvement in your physical retail space.

Collect Product Feedback
Understand customer preferences and product satisfaction with targeted post-purchase surveys. Gather insights about product quality, pricing perception, and feature requests to inform inventory decisions and product development strategies.
Using

Enhance Staff Training
Monitor customer service quality and identify training opportunities with customer feedback about staff interactions. Use mystery shopper surveys and regular customer satisfaction polls to ensure consistent, excellent service across all locations.
Using

Bridge Digital & Physical Retail
Create seamless omnichannel experiences by collecting feedback across online and offline touchpoints. Use email surveys for online shoppers and in-store surveys for walk-in customers to understand the complete customer journey and identify integration opportunities.
Using

Deployment & Support
Self-Hosted Doesn't Mean Unsupported
Open-source and self-hosted shouldn't mean you're on your own when something breaks. Formbricks backs your deployment with hands-on setup, enterprise SLAs, and expert guidance from day one through ongoing operations.
Deployment Support
- Description
- Get your self-hosted instance running correctly with Helm charts, GitOps-ready configuration, and hands-on DevOps guidance from our team, not just a repo and a wiki link.
Enterprise Support SLAs
- Description
- Back your deployment with enterprise SLAs covering guaranteed response times, upgrade and patching guidance, and a support tier that matches your operational requirements.
Professional Services
- Description
- Onboard faster with expert-led setup, configuration, and XM best-practice guidance, so your teams are productive from day one.

GDPR Compliant
- Description
- Formbricks is fully compliant with the European General Data Protection Regulation, ensuring data protection by design and default.

CCPA Compliant
- Description
- Formbricks adheres to the California Consumer Privacy Act, providing robust data protection for California residents.
SOC 2 Type II
- Description
- We are SOC 2 Type II compliant, demonstrating our commitment to rigorous security controls and processes.
ISO 27001 (In Progress)
- Description
- We are actively working towards ISO 27001 certification, further strengthening our information security management practices.
Get Expert XM Support
Accelerate customer experience excellence with comprehensive knowledge transfer and consulting support from Formbricks. We’ll instruct your teams on XM best practices spanning targeted in-app bank surveys, reporting, NPS collection processes, and more.

Simplify Compliance Reviews
Formbricks is all about data privacy: Whether you choose our cloud service hosted in Germany or our self-hosted solution, Formbricks ensures full compliance with GDPR, CCPA, and other major data protection regulations.

Ensure Seamless Operations
Keep processes running smoothly and maintain high standards with convenient enterprise support SLAs. Get built-in Kubernetes support and synced Redis cache, with full customization options for your specific needs.

Start collecting insights today
Ready to transform your retail customer experience?
Discover what your customers really think and turn feedback into actionable improvements.