Website surveys

Ask visitors before they leave.

Run website surveys on any page with one script or Google Tag Manager. Ask on exit intent, a scroll or a click, reach exactly the visitors you want, and see the visit behind every answer. No code, and no login for your visitors.

Get started free

Free plan, no credit card. Try Pro free for 15 days.

acme.com/pricingExit intent

AcmeFeaturesPricingCustomersStart free

Simple pricing for growing teams

Start free. Upgrade when your team grows.

Starter

$19 /mo

Team

$49 /mo

Business

$99 /mo

Before you go: what's holding you back?

Not sure which plan fits
Need to check with my team
Price
Just looking around

Pricing exit survey

Live

Exit intent on /pricing · 10% of visitors

128

responses this week

Not sure which plan fits36%
Need to check with my team30%
Price21%
Just looking around13%

Used by 15,000+ teams

Install

One snippet, then no more code.

Paste one script into your site's head, or add it as a tag in Google Tag Manager without touching the code. The snippet comes pre-filled with your workspace ID. On React, Next.js or Vue, use the npm package.

From then on, marketers and product managers create, target and change surveys on their own. Changes reach your site within a minute, and cached requests keep Formbricks running on sites with millions of visitors without high hosting costs.

Read the setup guide

index.html

<head>  <!-- START Formbricks Surveys -->  <script type="text/javascript">  !function(){      var appUrl = "https://app.formbricks.com";      var workspaceId = "<your-workspace-id>";      var t=document.createElement("script");      t.type="text/javascript";      t.async=!0;      t.src=appUrl+"/js/formbricks.umd.cjs";      t.onload=function(){          window.formbricks && window.formbricks.setup({              workspaceId: workspaceId,              appUrl: appUrl          });      };      var e=document.getElementsByTagName("script")[0];      e.parentNode.insertBefore(t,e);  }();  </script>  <!-- END Formbricks Surveys --></head>

Or in Google Tag Manager

New tag: Formbricks

Tag type: Custom HTML
HTML: Formbricks snippet
Triggering: All Pages

Publish

Receiving data

Formbricks SDK is connected

Setup guides

HTML
React
Next.js
Vue
Google Tag Manager

Survey changes reach the site within a minute.

Triggers

Ask at the right moment.

Show a survey when a visitor opens a page, clicks a button, scrolls halfway, stays a while or moves to leave. Pick the pages each trigger watches, and give a survey several triggers if any of them should open it.

All five work without code, and the survey opens as a pop-up or a slide-in, or sits inline on the page. Developers can add their own moments with formbricks.track().

TriggerPage view

PageURL contains /signup/welcome

Add several triggers to one survey. Any of them can open it.

acme.com/signup/welcome

You're in. Welcome to Acme.

Your workspace is ready. Three steps to get going:

Create your first project
Invite your team
Connect your data

How did you hear about Acme?

Search engine
A friend or colleague
Social media
Podcast

acme.com/blog/onboarding-checklist

Blog

The onboarding checklist we use

Most trials are decided in the first ten minutes.

Show one next step, not the whole product.

Celebrate the first result, then invite the team.

Check in after a week, while it still feels new.

Ask what almost stopped them, then fix that first.

Repeat every quarter as the product grows.

Keep the checklist short enough to finish in one sitting.

Drop any step that most people skip.

Share what you learn with the whole team.

Was this article helpful?

Yes, thanksNot really

acme.com/help/billing

acme.com/pricing

acme.com/docs/quickstart

Targeting

Choose who sees it, and how many.

Narrow a survey by page, referrer, how much someone has browsed, time on site, device, browser or window width. It all works for anonymous visitors, so you can survey your public site without asking anyone to sign in.

Then show it to a share of the visitors who meet the conditions, from 0.01% to 100%. A busy page gives you a steady sample, and the rest browse on undisturbed. Conditions are checked again right before the survey appears.

Pricing exit survey · Show conditions

Show when all of these match

Current URLpath is any of/pricing
Pages viewedis at least3
Entry referrercontainsgoogle
DeviceisDesktop

And any of these

Time on siteis at least120 seconds
Visited URLincludes/customers

Test your URLhttps://acme.com/pricingMatch

11 condition types

The ones this survey uses are highlighted.

Page

Current URL
Query parameter
Page referrer
Entry referrer

This visit

Visited URL
Pages viewed
Unique pages viewed
Time on site

Device

Device
Browser
Window width

Pricing exit survey · Display percentage

Show to a share of the visitors who meet the conditions

2,400

visitors a month see it at 10%. Everyone else browses on undisturbed.

acme.com/pricing this month

24,000 visitors who meet the conditions · each dot is 1%

Checked in this order, every time a trigger fires

Recontact: Show only once
Cooldown: 7 days
Targeting: Everyone
Show conditions: Met
Display percentage: 10%

Context

Every answer comes with the visit.

Each response records how the visitor got there: the entry referrer, the pages they viewed, how many were unique and how long they stayed. UTM parameters, device and country are captured on their own.

Filter and export by any of it, use it in survey logic, or send responses on to Slack, Google Sheets, Airtable, Notion or your own webhook.

Anonymous visitor

Germany · 2 min ago

Before you go: what's holding you back?

Not sure which plan fits

Pages viewed: 5
Unique pages: 4
Time on site: 4 min 12 s
Entry referrer: google.com
utm_campaign: spring_launch
Device: Desktop · Chrome

The visit

/0:00From google.com
/features0:48
/pricing1:55
/customers2:40
/pricing3:41

Survey shown on exit intent4:12Answered in 6 seconds

Debug mode

See why every survey shows.

Wondering why a survey didn't show? Add ?formbricksDebug=true to any page and a debug panel tells you, survey by survey.

It lists the visit as Formbricks sees it, every trigger that fired, the conditions it checked and the reason a survey did or didn't appear. No guessing, no support ticket.

See how debug mode works

acme.com/pricing?formbricksDebug=true

AcmeFeaturesPricingCustomersStart free

Simple pricing for growing teams

Start free. Upgrade when your team grows.

Starter

$19 /mo

Team

$49 /mo

Business

$99 /mo

Formbricks debug

HideTurn off

This visit

Pages viewed: 5 (4 unique)
Time on site: 252 s
Entry referrer: google.com
Device: desktop · Chrome · window 1440 px

Surveys on fired triggers

Pricing exit survey
10:42:17 · trigger: Exit intent
✓ Current URL path is any of /pricing
✓ Pages viewed is at least 3
Show conditions met
Shown
Pricing scroll survey
10:41:30 · trigger: 50% scroll
Show conditions met
Not shown: outside the display percentage
Feature feedback
10:38:53 · trigger: Page view
Not shown: already shown to this visitor (show only once)

Strict CSP welcome
Works with a strict Content Security Policy. Pass your nonce with setNonce() and the survey styles load under it.
Your styles stay yours
Surveys render in their own container, protected from most of your site's global CSS. Your pages stay untouched.
Talks to your analytics
Survey shown, response submitted and survey closed land in the GTM dataLayer, and formbricks.on() hands them to your own code.
Privacy controls per survey
IP capture is off unless you turn it on. Anonymize a survey and it stops storing country, IP and device details.
Modern browsers
Chrome and Edge 111+, Firefox 128+ and Safari 16.4+, on desktop, tablet and phone.
Open source
Formbricks is open source, with an AGPLv3 core. Read the code behind every survey on your site.

Trusted by teams who care about their users.

“We run NPS® surveys for several products with Formbricks. It's open source and the team lays a strong focus on keeping user data secure and compliant. Definitely recommended!”
Marius Cristea
CTO, ThemeIsle
“As an open source company we highly value data privacy. It's so cool that we could self-host Formbricks within a few minutes using Docker. Great product, finally we have good open source survey software!”
Vishnu Mohandas
Co-Founder, ente.io

Is it free to run website surveys with Formbricks?

Yes. The Hobby plan is free forever, with 250 responses / month and no credit card. Pro raises that to 2,000 responses / month with unlimited seats, and you can try it free for 15 days.

Does it work with my CMS or website builder?

If you can add a script to the head of your pages, or your site already runs Google Tag Manager, you can run Formbricks website surveys on it.

Can I add a feedback button to my website?

Yes. Create a survey with a click trigger on your button, set it to keep showing and let it ignore the cooldown. It opens every time someone clicks.

Can I host Formbricks myself?

Yes. Formbricks is open source under AGPLv3 and runs on your own servers with Docker or Kubernetes. It's the same software either way.

Can I survey logged-in users too?

Yes. The same SDK can identify users and pass attributes such as their plan, so you can target saved segments. That's how in-app surveys work.

Your first survey is a few minutes away.

Free plan, no credit card. Try Pro free for 15 days.

Get started free

Ask visitors before they leave.

One snippet, then no more code.

Ask at the right moment.

Choose who sees it, and how many.

Every answer comes with the visit.

See why every survey shows.

Strict CSP welcome

Your styles stay yours

Talks to your analytics

Privacy controls per survey

Modern browsers

Open source

Trusted by teams who care about their users.

Frequently asked questions

Your first survey is a few minutes away.