Customer Story
From Months to Minutes, Now with Zero Engineering Time per Survey
At Borderless Access, panelist surveys used to require an engineering ticket to be raised and months to complete. After a one-time, 15-day implementation, the Marketing and Research teams can launch surveys independently, with zero further support from engineering.
- Borderless Access
- Global digital market research
- Self-hosted on Azure AKS
- Live since January 2026
The rule with Formbricks was simple: do the integration once, and then leave it. My engineering team spent about 15 days getting everything set up, and since then marketing has been completely self-sufficient.
Srihari Udugani, Director of Technology @ Borderless Access
Key Stats
Results at a Glance
Independence for Marketing and Market Research teams. No more reliance on Engineering. One integration effort, repaid in compliance and data residency, survey delivery efficiency and freed-up engineering capacity.
- 15 days
Implementation
- Description
- A one-time engineering effort to complete the integration and launch the first production surveys on The Panel Station.
- Mins
New Surveys Launched
- Description
- Marketing and Research publish a new survey in minutes. The same request used to mean an engineering ticket and a wait measured in months.
- 0 hours
Engineering Time
- Description
- No recurring engineering involvement — not for a new survey, and not for a change to one that is already live.
The Problem
Why the Old Way Stopped Working
The Panel Station's panelist programme had evolved and outgrown the ticket queue's capacity. Surveys needed to be launched quicker and more efficiently. Every new survey competed for the same engineering capacity as the product roadmap.
The businesses needed increased operational velocity and insights quicker. A research question that was interesting in week one was stale by the time the survey shipped, so the team stopped asking most of them.
The project was started by Borderless Access's IT department, which wanted to free up engineering capacity for the longer term. Its brief for the new model had one non-negotiable: surveys must render inside The Panel Station itself, not on a redirect to somebody else's domain. All panelist data had to stay on, and be controlled by, Borderless Access infrastructure. Any replacement to the ticket queue system had to be something a marketer could easily operate without an engineer sitting next to them.
Use Cases
What Changed for Each Team
Independence for marketing first, a better panelist experience second, and the compliance posture that lets both exist.
Marketing Ships a Survey the Same Day It Thinks of One
A new survey no longer needs an engineer, a ticket, or a release. Marketing and research write it, set the logic, and publish — then change it again the next morning if the responses suggest they should. Engineering's involvement per survey is zero, and has been since the integration went live.
What makes it work: a no-code survey builder that's simple for non-tech teams to operate, and includes conditional logic and multi-question flows.
Panelists' Survey Completion Is Easy and Effective for Them
Surveys are run inside The Panel Station, alongside the content panelists came for. There is no redirection to any third-party domain, and nobody has to decide whether a survey link is safe to click. Researchers are easily connecting with panelists at the moment when the question needs asking.
What makes it work: Formbricks link surveys embedded as iframes, with a single Management API integration that loads the right survey for each context. Hidden fields and URL parameters carry values like age-threshold constraints, so no extra backend engineering work is needed per survey.
Panelist Data Never Leaves Infrastructure They Control
Survey responses land on Borderless Access's own tech stack. This allows regional data-localization and GDPR commitment tracking to be clearly tracked for any future security review. Enterprise clients always know where panelist data lives, and the answer does not involve a third party organization.
What makes it work: a self-hosted Formbricks deployment running in production on Azure AKS with autoscaling, Redis and Azure Front Door. Each deployment is sized for the platform's full response volume.
Getting There
What the 15-Day Implementation Actually Involved
The integration was scoped as one sprint and finished inside it.
Engineering stood up the self-hosted deployment on AKS. It wired a single Management API integration that resolves the right survey for each touchpoint, and set up the split-domain configuration so surveys serve from their own host.
The work that took the most thought was deciding which values the platform would pass into a survey, such as an age threshold. This was important to allow marketing to be able to build new surveys as they desired, without asking for anything new from engineering.
Getting those values right is what made the handover to marketing stick. Since the implementation was delivered, the same integration has carried every survey the marketing team has run.
Integrating Formbricks through the API was easy, and the documentation was self-explanatory. Because of that, the technical integration took us far less time than we expected.
Haritha Jogi, Development Lead @ Borderless Access
The Open Source Advantage
Why Borderless Access Chose Formbricks
Three requirements, and one tool that met all of them without a trade-off.
Data Residency and Compliance
- Description
- Self-hosting on their own Azure stack helps Borderless Access meet regional data localization and GDPR obligations.
Native Embedded Experience
- Description
- Formbricks was the only evaluated option that matched their hard iframe-embed requirement inside The Panel Station.
Operational Independence
- Description
- After the initial setup, marketing ships and iterates in real time without engineering attention. Before, each change took months to go live.
What's Next
Where the Team Goes from Here
With the engineering dependency gone, the constraint on panelist research is no longer capacity — it is what the team decides is worth asking. The roadmap from here is about widening the surface: more touchpoints inside The Panel Station, and surveys that adapt to what a panelist has already told them.
Before Formbricks, every survey meant filing a ticket and waiting on engineering. Now we can publish in minutes and react to panelist needs in real time.
Veerasuriyan Pichamuthu, Community Branding Team @ Borderless Access
About Borderless Access
Borderless Access is a global digital market research company headquartered in Bengaluru, India. Through The Panel Station, they connect millions of research-ready panelists across 40+ countries for enterprise-grade consumer insights. thepanelstation.com →
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