From Months to Minutes: How Borderless Access Cut Down Time-to-Market with Formbricks
Learn how Borderless Access uses a self-hosted Formbricks deployment to keep 500,000+ panelists engaged with embedded surveys while enabling marketing-led execution.
About Borderless Access
Borderless Access is a global digital market research company headquartered in Bengaluru, India. Through The Panel Station, they connect millions of research-ready panelists across 40+ countries for enterprise-grade consumer insights.
The rule with Formbricks was simple: do the integration once, and then leave it. My engineering team spent about 15 days getting everything set up, and since then marketing has been completely self-sufficient.
Srihari Udugani, Director of Technology @ Borderless Access
Key Stats
Results at a Glance
The initial integration effort paid off quickly with scale, speed, and lower operational dependency.
- 500k+
Responses Collected
- Description
- Over 500,000 responses collected since the January 2026 launch on The Panel Station.
- 15
Days to Go Live
- Description
- A one-time 15-day engineering effort to complete integration and launch production surveys.
- 0h
Ongoing Engineering Overhead
- Description
- The marketing and research team can now launch surveys independently without engineering hours per survey.
Use Cases
How Borderless Access Leverages Formbricks
From embedded panelist touchpoints to enterprise self-hosting, Formbricks powers the full survey workflow.
Panelist Engagement Surveys Embedded at Every Touchpoint
The Panel Station uses Formbricks link surveys as iframes across registration, dashboard, and content touchpoints. Their one-time Management API integration loads the right survey for each context, while hidden fields and URL params pass values like age-threshold constraints without additional backend logic.
Marketing Team Independence with Zero Engineering per Survey
Before Formbricks, every survey required an engineering ticket and often took weeks. After an initial 15-day setup, Borderless Access's marketing and research teams now build and launch surveys independently in minutes, with no recurring engineering involvement.
Enterprise Self-Hosting at Scale on Azure AKS
Borderless Access runs Formbricks in production on Azure AKS with autoscaling, Redis, and Azure Front Door. This architecture keeps panelist data on their own infrastructure and helps them satisfy data-residency and GDPR requirements while supporting large response volume.
Integrating Formbricks through the API was easy, and the documentation was self-explanatory. Because of that, the technical integration took us far less time than we expected.
Haritha Jogi, Development Lead @ Borderless Access
The Open Source Advantage
Why Borderless Access Chose Formbricks
Formbricks met strict embedding and compliance requirements while reducing operational overhead.
Data Residency and Compliance
- Description
- Self-hosting on their own Azure stack helps Borderless Access meet regional data localization and GDPR obligations.
Native Embedded Experience
- Description
- Formbricks was the only evaluated option that matched their hard iframe-embed requirement inside The Panel Station.
Operational Independence
- Description
- After initial setup, marketing can ship and iterate on surveys in real-time without engineering attention. Before, each change took months to go live.
Before Formbricks, every survey meant filing a ticket and waiting on engineering. Now we can publish in minutes and react to panelist needs in real time.
Veerasuriyan Pichamuthu, Community Branding Team @ Borderless Access
RUNNING A PANEL PLATFORM?
See Formbricks in your market research stack
Explore how a self-hosted, open source setup can scale survey operations while keeping data on your infrastructure.
