Customer Effort Score (CES)
Why is it useful?
This survey determines how easy it is to use a feature. It helps identify areas where users face difficulties. By understanding CES, product managers can improve the overall user experience.
How to get started:
Once you have setup the Formbricks Widget, you have two ways to pre-segment your user base: Based on events and based on attributes. Soon, you will also be able to import cohorts from PostHog with just a few clicks.
Preview
The Customer Effort Score (CES) survey is designed to determine how easy it is for users to achieve a specific goal with a feature. It aims to identify areas where users face difficulties and gather feedback to improve the overall user experience.
The survey includes a rating question asking users to rate the ease of achieving the goal with the feature. If users find it difficult, they are prompted to provide more details on what could be improved. This helps in identifying specific pain points and areas for improvement.
Additionally, the survey includes an open-text question asking users to provide suggestions for making it easier to achieve the goal. This provides valuable insights into user needs and helps in making targeted improvements to the product.
Overall, the CES survey helps product managers understand user difficulties, identify pain points, and make data-driven decisions to improve the overall user experience.