Identify Customer Goals

What is the Identify Customer Goals template mostly used for?

The "Identify Customer Goals" survey is designed to help product managers in the SaaS and other industries better understand their customers' primary objectives when using their product. By identifying these goals, product managers can ensure that their messaging accurately reflects the value their product provides, thereby improving customer satisfaction and retention.

The survey is accessible via both app and website channels, making it convenient for a wide range of users to participate. It includes a single, multiple-choice question that asks customers about their primary goal for using the product. The options provided range from understanding their user base deeply to identifying upselling opportunities, building the best possible product, and even a humorous option about ruling the world with breakfast brussels sprouts.

Each choice is carefully crafted to cover a broad spectrum of potential customer goals, ensuring that the feedback collected is comprehensive and actionable. The survey is preset with default settings, making it easy to deploy without extensive customization, although it can be tailored to meet specific needs if required.

By leveraging the insights gained from this survey, product managers can make informed decisions about product development, marketing strategies, and customer engagement initiatives. This ultimately leads to a more aligned product offering that meets the true needs and expectations of its users.