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Interview Prompt

Why is it useful?

Engaging with power users through interviews provides valuable insights that can drive product improvements and innovation. This interaction fosters a sense of community among your users.

How to get started:

Once you have set up the Formbricks Widget, you have two ways to pre-segment your user base: Based on events and based on attributes. Soon, you will also be able to import cohorts from PostHog with just a few clicks.

Step-by-step manual

What is the Interview Prompt template mostly used for?

The Interview Prompt template is specifically designed to facilitate direct communication between your product team and a select group of users. This approach enables you to gather qualitative feedback from those who are already engaged with your product, providing insights that are often overlooked in traditional surveys. By focusing on power users, you can harness their experiences to improve your product and tailor future features to better meet their needs.

This template includes a straightforward call-to-action (CTA) question inviting users to schedule a brief interview. The phrasing is designed to create a friendly atmosphere, making users feel appreciated for their contributions to your product's success. This personal touch not only encourages participation but also fosters a sense of community among your users, which can enhance their loyalty to your brand.

Users are provided with a direct link to book a time slot for the interview, making the process convenient and user-friendly. This ease of access is crucial in increasing response rates, as users are more likely to engage if the process is simple. The use of an external scheduling tool allows for efficient management of interview times, ensuring that your team can focus on the conversation rather than logistics.

Lastly, conducting interviews with power users not only yields valuable insights but also strengthens relationships with your most loyal customers. This feedback loop can guide your product development process and help identify potential areas for improvement. By actively involving users in your decision-making, you are more likely to create a product that resonates with your audience and drives long-term success.

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