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Site Abandonment Survey

Why is it useful?

The Site Abandonment Survey helps eCommerce businesses identify why visitors leave without making a purchase, offering actionable insights to improve user experience. It provides businesses with valuable feedback to increase customer retention and sales.

How to get started:

Once you have setup the Formbricks Widget, you have two ways to pre-segment your user base: Based on events and based on attributes. Soon, you will also be able to import cohorts from PostHog with just a few clicks.

What is the Site Abandonment Survey template mostly used for?

The Site Abandonment Survey aims to understand why visitors leave the website before making a purchase, helping businesses pinpoint the causes of user disengagement. It begins by asking users if they have a minute to provide feedback, inviting them to share why they are leaving.

The primary question identifies the main reason for site abandonment, offering multiple-choice options like technical issues, slow site performance, or difficulty finding what they need. These responses provide actionable insights to address specific pain points in the website's user experience.

Next, the survey allows users to elaborate on their reasons through an open-text field. This qualitative feedback helps businesses uncover detailed issues that are not captured in multiple-choice questions, giving deeper insight into user behavior.

The survey concludes by asking for feedback on potential improvements that could encourage users to stay longer, such as faster loading times or better search functionality. This data can help shape future website updates and enhancements, targeting key areas for retention and engagement.