Improve Trial Conversion
Why is it useful?
Improving trial conversion rates is crucial for maximizing the return on investment for your marketing efforts. By understanding the reasons behind user drop-offs, you can enhance your product and customer experience to retain more trial users.
How to get started:
Once you have set up the Formbricks Widget, you have two ways to pre-segment your user base: Based on events and based on attributes. Soon, you will also be able to import cohorts from PostHog with just a few clicks.
What is the Improve Trial Conversion template mostly used for?
The 'Improve Trial Conversion' survey is designed to gather feedback from users who have stopped their trial. The survey includes multiple-choice questions to understand the primary reason for discontinuation, such as lack of value, unmet expectations, high cost, missing features, or casual browsing.
Additionally, the survey includes open-text questions to gather more detailed feedback on specific issues users faced, their expectations, and any features they found lacking. This detailed feedback can help in making targeted improvements to the product.
The survey also offers a discount to users who found the product too expensive, providing an opportunity to retain them with a more attractive pricing option.
Overall, this survey is a valuable tool for understanding user behavior, identifying pain points, and making data-driven decisions to enhance the product and improve trial conversion rates.