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Attribute-based Targeting is part of the Enterprise Edition.

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When to use Attribute-based Targeting?

Attribute-based Targeting helps you achieve a number of goals:
  1. Relevance: Keep survey content relevant to respondents.
  2. Cohort-analysis: Survey specific user cohorts only.
  3. Statistical Relevance: When surveying a smaller subset of users, statistical relevance is reached with a lot less responses.

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How does Attribute-based Targeting work?

1

Create Segment

To get started, go to the Contacts tab and create a new Segment:Create a new segment
2

Configure Segment based on attributes

In the Segment editor, you can configure your Segment with a combination of Attributes, Segments, Devices, and Survey Interactions. If a user matches either or all of the criteria, they become part of the Segment. See Segment Configuration below.
3

Create a survey of type Website & App

Create a new survey and go to Settings to change it to Website & App survey:Create a new segment of type in-app
4

Choose Segment in Targeting options

Choose Segment in Targeting options

Publish your survey

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Segment Configuration

There are four means to move Contacts in or out of Segments: Attributes, other Segments, Devices, and Survey Interactions:
  1. Attributes: If the value of a specific attribute matches, the user becomes part of the Segment.
Attribute filter
  1. Segments: You can nest Segments meaning that if a user is or is not part of another Segment, they can be included or excluded Segments filter
  2. Devices: If a user uses a Phone or Desktop, you can include or exclude them Devices filter
  3. Survey Interactions: Include or exclude Contacts based on whether they have seen, started, or completed a survey within a recent time window. See Survey Display Logic for details and use cases like per-survey cooldowns and follow-up funnels.
  4. Filter Groups: You can group any of the above conditions in group and connect them logically with AND or OR. This allows for maximum granularity.