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Attribute-based Targeting is part of the Enterprise Edition.

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When to use Attribute-based Targeting?

Attribute-based Targeting helps you achieve a number of goals:
  1. Relevance: Keep survey content relevant to respondents.
  2. Cohort-analysis: Survey specific user cohorts only.
  3. Statistical Relevance: When surveying a smaller subset of users, statistical relevance is reached with a lot less responses.

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How does Attribute-based Targeting work?

1

Create a segment

Go to Contacts → Segments and click Create segment.
2

Configure it

Open the segment and switch to its Settings tab. Everything under Targeting decides who is in it.
3

Create a Website & App survey

A segment can only target a survey that runs inside your product. In the survey editor, open Settings → Survey Type.
4

Choose the segment

Still in Settings, open Target Audience and pick the segment.

Publish your survey

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Segment Configuration

Add filter opens one list holding every kind of filter a segment can use. There are four means to move Contacts in or out of Segments: Attributes, other Segments, Devices, and Survey Interactions:
  1. Attributes: If the value of a specific attribute matches, the user becomes part of the Segment.
  2. Segments: You can nest Segments meaning that if a user is or is not part of another Segment, they can be included or excluded.
  3. Devices: If a user uses a Phone or Desktop, you can include or exclude them.
  4. Survey Interactions: Include or exclude Contacts based on whether they have seen, started, or completed a survey within a recent time window. See Survey Display Logic for details and use cases like per-survey cooldowns and follow-up funnels.
Any of those four can be combined. Conditions are joined with AND or OR, and a filter group wraps several of them so the two can be mixed without ambiguity — the same reason brackets exist in arithmetic.