Skip to main content
The Superhuman product-market-fit survey asks how disappointed someone would be if they could no longer use your product. Above 40% answering “very disappointed” is the usual signal of fit.

​
Purpose

The number is only meaningful if you ask people who have actually used the product. Asking everyone, including people who signed up yesterday, produces a number that measures your signup flow rather than your product.

​
1. Start from the template

Open Surveys, click New Survey and choose Choose a template. Search for Product Market Fit, then click the card to create the survey. The Product Market Fit template in the template picker The template is the Superhuman question set. Do not reword the first question — the 40% benchmark only means anything against the standard wording.

​
2. Trigger it at the right moment

Ask people who have used the product enough to have an opinion. That is easiest as a code action fired from your own app once a user reaches, say, their third session — a page view cannot tell you that. Open the Settings tab, find Survey Trigger and add the action. See Code Actions for firing it with formbricks.track(). The Survey Trigger section with the action attached
A code action is two halves that have to agree: the action you create here carries a key, and your app fires that same key with formbricks.track("<key>"). Nothing happens until both exist — the survey stays silent if the key never fires, and the call is a no-op if no action carries it. The no-code alternatives (Click, Page View, Exit Intent, 50% Scroll, Time on Page) are walked through on the Feedback Box page; the full reference is the Actions manual.

​
3. Decide how often it may appear

Still on Settings, open Visibility & Recontact. Choose Show only once. Asking the same people to take the survey repeatedly is how you get a number that drifts for reasons unrelated to your product.
Recontact Options and the workspace-wide Cooldown Period are two separate gates and a survey has to pass both — Recontact Options first, then the cooldown. If your workspace shows at most one survey a week, this survey inherits that unless you set Ignore Cooldown Period.

​
4. Publish

Publish puts it live. The widget picks up the change within a minute.
This is an app survey, so it needs the Formbricks widget running in your product. If you have not installed it yet, follow the quickstart first.