Marketing Site Clarity
Why is it useful?
This survey identifies users dropping off your marketing site and helps improve messaging. It provides insights into user needs and areas of confusion. By understanding site clarity, marketing teams can enhance user engagement.
How to get started:
Once you have setup the Formbricks Widget, you have two ways to pre-segment your user base: Based on events and based on attributes. Soon, you will also be able to import cohorts from PostHog with just a few clicks.
Preview
What is the Marketing Site Clarity template mostly used for?
The Marketing Site Clarity survey is designed to identify users dropping off your marketing site and gather feedback to improve messaging. It aims to understand user needs and areas of confusion, providing valuable insights for enhancing user engagement.
The survey includes a multiple-choice question asking users if they have all the information they need to try the product. If users do not have enough information, they are prompted to provide more details on what is missing or unclear. This helps in identifying specific areas for improvement.
Additionally, the survey includes an open-text question asking users to elaborate on their feedback. This provides valuable insights into user experiences and helps in making targeted improvements to the marketing site.
Overall, the Marketing Site Clarity survey helps marketing teams understand user needs, identify areas of confusion, and make data-driven decisions to improve messaging and enhance user engagement.