SurveyMonkey Competitors in 2026: Market Share, Ownership and Who Competes in Each Segment
Johannes
Co-Founder @ Formbricks
10 Minutes
Updated November 13, 2026
Captured August 15, 2026 from surveymonkey.com.
SurveyMonkey competitors fall into six groups, from free form builders to enterprise experience management suites, and the market looks very different depending on which group you sit in. This page is a market overview: who competes with SurveyMonkey in each segment, how big they are, and who owns them after a busy year of acquisitions. If you want a ranked shortlist of tools to switch to, read our guide to the best SurveyMonkey alternatives instead.
SurveyMonkey competitors at a glance
- By customer count, Google Forms leads by far. 6sense estimates Google Forms at 47.78% of survey software customers, Jotform at 17.85% and Typeform at 8.28%. SurveyMonkey ranks sixth at 4.83% (6sense).
- At the enterprise end, the market is consolidating. Qualtrics closed its $6.75 billion purchase of Press Ganey Forsta in May 2026, which also brought InMoment under the same owner (CX Today, Research Live).
- SurveyMonkey itself is private. An STG-led consortium bought its parent, Momentive Global, for about $1.5 billion in May 2023 (SurveyMonkey newsroom).
- Two well-known products are leaving the market. Delighted (Qualtrics) shut down in mid-2026, and SurveyMonkey's own GetFeedback Direct retires on December 31, 2026 (Delighted, Salesforce Ben).
- Self-hosting is a small segment. None of the large SurveyMonkey competitors offer it. Formbricks and LimeSurvey are the open-source options that do.
SurveyMonkey in 2026: the company you are comparing against
SurveyMonkey launched in 1999. Its parent company renamed itself Momentive Global in 2021, went private under STG in 2023, and went back to the SurveyMonkey name. The core product is a self-serve survey tool with a large template library, an AI survey builder and SurveyMonkey Audience, a paid respondent panel.
Pricing is public. In the US, Standard Monthly costs $149/month, Advantage Annual $468/year and Premier Annual $1,668/year. Team plans cost $30 or $92 per user per month billed annually with a 3-user minimum, and Enterprise starts at 5 users on a custom quote (SurveyMonkey pricing). We break down every tier in our SurveyMonkey pricing guide.
6sense tracks about 56,000 companies using SurveyMonkey as a survey tool. About 66% of them are in the US, and most are small: the largest group has 0 to 9 employees (6sense). That profile explains where its competitors attack: free tools from below, form builders on design, and enterprise suites from above.
SurveyMonkey competitors by market share
6sense counts the web domains where it detects each tool, and tracks SurveyMonkey Enterprise separately (4,371 domains). That measures reach, not revenue, so free tools rank high and enterprise suites with fewer, larger customers rank low. Use it as a rough map.
| Rank | Tool | Customer domains | Est. market share |
|---|---|---|---|
| 1 | Google Forms | 558,673 | 47.78% |
| 2 | Jotform | 208,730 | 17.85% |
| 3 | Typeform | 96,775 | 8.28% |
| 4 | 123FormBuilder | 87,157 | 7.45% |
| 5 | Qualtrics | 82,255 | 7.04% |
| 6 | SurveyMonkey | 56,445 | 4.83% |
| 7 | Formstack | 22,669 | 1.94% |
| 8 | Cvent Surveys | 9,481 | 0.81% |
| 9 | QuestionPro | 7,405 | 0.63% |
| 10 | Survicate | 5,406 | 0.46% |
| 11 | Alchemer | 5,211 | 0.45% |
Source: 6sense technographics, Survey category, checked November 2026.
Two things stand out. First, SurveyMonkey's biggest competitors by volume are form builders and free tools, which compete on price and design. Second, Qualtrics is tracked on more domains than SurveyMonkey, even though it sells mostly through enterprise contracts.
Who owns SurveyMonkey's competitors
Ownership matters to procurement teams: it signals roadmap stability, pricing pressure and the risk of a product being folded into another one.
| Company | Owner and recent changes | Source |
|---|---|---|
| SurveyMonkey (incl. GetFeedback) | Private, STG-led consortium since May 2023; GetFeedback Direct retires Dec 31, 2026 | SurveyMonkey, Salesforce Ben |
| Qualtrics (incl. Press Ganey Forsta, InMoment) | Private, Silver Lake and CPP Investments since 2023; closed Press Ganey Forsta deal May 2026; Delighted shut down 2026 | Becker's, Delighted |
| Medallia | A Blackstone-led creditor group took control in 2026, replacing Thoma Bravo | Bloomberg Law |
| Alchemer | KKR-backed; acquired Chatmeter in September 2025 to add review and reputation data | Alchemer |
| Google Forms | Part of Google Workspace (Alphabet) | |
| Microsoft Forms | Part of Microsoft 365 | Microsoft |
| Formbricks | Independent, open source, Formbricks GmbH (Germany) | Formbricks |
| LimeSurvey | Independent, open source | LimeSurvey |
The pattern: the enterprise feedback market now has two large private-equity-backed groups (Qualtrics and Medallia), and SurveyMonkey sits between them and the free tools.
SurveyMonkey competitors by segment
1. Free and bundled tools: Google Forms and Microsoft Forms
Who buys them: anyone already paying for Google Workspace or Microsoft 365.
These two take the low end of SurveyMonkey's market by being free or already paid for. Google Forms has no response cap and exports to Sheets. Microsoft Forms ties into Excel and Teams. Both are weak on logic, branding and analysis, and neither offers in-app surveys.
Where SurveyMonkey still wins: question types, analysis (crosstabs, significance testing), templates and the Audience panel. See our SurveyMonkey vs Google Forms comparison.
2. Form builders: Jotform, Typeform, 123FormBuilder, Formstack
Who buys them: marketing, operations and small businesses that need forms more than research.
By customer count, this is where most of SurveyMonkey's competition sits. Jotform's free plan allows 5 forms and 100 submissions, and Bronze costs $39/month or $34/month billed annually (Jotform). Typeform lists Basic at $39/month or $28/month billed yearly (Typeform). These tools win on design, payments and workflow forms.
Where SurveyMonkey still wins: research features and benchmarks. Our SurveyMonkey vs Typeform comparison covers that matchup.
3. Mid-market survey and research platforms: QuestionPro, Alchemer, SurveySparrow, Zoho Survey
Who buys them: research, CX and HR teams that outgrow SurveyMonkey Standard but do not want an enterprise suite.
These are SurveyMonkey's most direct functional competitors. QuestionPro lists Advanced at $99/user/month and Team Edition at $83/user/month for 5 or more users, both billed annually (QuestionPro), and offers regional data centers. Alchemer adds advanced logic, quotas and, since Chatmeter, review data (pricing). SurveySparrow focuses on conversational surveys, and Zoho Survey on Zoho CRM users.
Where SurveyMonkey still wins: ease of use and brand recognition with respondents. See QuestionPro vs SurveyMonkey.
4. Enterprise experience management: Qualtrics and Medallia
Who buys them: large CX, EX and research programs with procurement processes and six-figure budgets.
These compete with SurveyMonkey Enterprise, not with its self-serve plans. Qualtrics publishes one self-serve price, Strategic Research at $420/month (Qualtrics); everything else is quote-based. Medallia publishes no prices. Both are cloud-only. For teams in this segment, the 2026 ownership changes above are a real factor at renewal. Compare the leader directly in Qualtrics vs SurveyMonkey.
Where SurveyMonkey still wins: faster rollout, lower cost, and a simpler tool that non-researchers can use.
5. Product and website feedback: Survicate, GetFeedback, Formbricks
Who buys them: product and growth teams that want feedback inside the product, tied to user attributes.
SurveyMonkey's own entry here is GetFeedback, now focused on website feedback after the Direct product retires. Survicate and Formbricks offer targeted in-app and website surveys with SDKs. Read our breakdowns of GetFeedback pricing and GetFeedback competitors.
Where SurveyMonkey still wins: classic link and email surveys at scale.
6. Open-source and self-hosted: Formbricks and LimeSurvey
Who buys them: regulated industries and public bodies where survey data must stay inside their own infrastructure.
This is the one segment where SurveyMonkey does not compete at all: it offers US, Canada or EU data center choice on Enterprise, but no self-hosting at any tier (SurveyMonkey). LimeSurvey covers complex research questionnaires. Formbricks covers link, website, in-app and email surveys for CX and product teams.
When every large competitor fails the security review
Most SurveyMonkey competitors are cloud tools from US-based or private-equity-owned vendors. For a bank, insurer, hospital or government agency, that often ends the evaluation before features come up. This is the gap Formbricks fills.
For IT and security teams:
- Data sovereignty: run Formbricks self-hosted on your own servers or in your own AWS, Azure or GCP account; Dedicated cloud and Managed by Formbricks (EU or Saudi Arabia) are coming soon. Self-hosted, Formbricks the company processes none of your data, so there are zero Formbricks sub-processors. Our guide to Formbricks self-hosting explains the options.
- Certifications and controls: Formbricks is ISO 27001, GDPR and CCPA compliant, its hosted Public Cloud (EU, Frankfurt) is SOC 2 Type II audited, and Experience Suite adds SSO (SAML, OIDC), role-based access and audit logging. Self-hosted customers run their own controls on the same codebase. The compliance page links the Trust Center and the DPA with its sub-processor list.
- Contracts: Experience Suite comes with a DPA, custom terms and support SLAs, as an annual license priced by responses and workspaces (by quote), with unlimited seats and a free 15-day trial license key.
For CX and product teams:
- NPS, CSAT and CES programs across link, website, in-app and email surveys, targeted by user attributes
- Responses flow to Slack, Google Sheets, Notion, Airtable, Zapier, Make, n8n or your own systems via API and webhooks
- Experience Suite adds Unify Feedback, which brings survey responses, CSVs and API records into one place with AI enrichment (sentiment) and Topics (Preview), plus dashboards and charts, Workflows (beta) for actions such as an email when a response completes, and an MCP server for AI agents
- Paid Surveys plans include unlimited seats, so cost follows responses instead of headcount
The trade-offs: Formbricks has no respondent panel and fewer research-grade statistics than Qualtrics. Teams that need both often keep a panel provider for market research and run customer feedback on Formbricks.
The message is simple: own your experience data instead of renting it back.
SurveyMonkey vs Google Forms: the most common head-to-head
| Factor | SurveyMonkey | Google Forms |
|---|---|---|
| Price | Free Basic (10 questions per survey); paid from $149/month (US, monthly) | Free with a Google account |
| Response limits | Small cap on Basic; plan limits plus $0.15 overage on paid plans | No cap |
| Analysis | Crosstabs, significance testing, benchmarks on higher tiers | Basic charts, export to Sheets |
| Branding | Logo and themes on paid plans; white label on Premier | Limited |
| Best for | Structured research and market surveys | Free internal forms |
Choose Google Forms when the budget is zero and the survey is simple. Choose SurveyMonkey when you need research features and will pay for them. If neither passes your security review, look at the self-hosted segment above.