GetFeedback Pricing in 2026: What Is Still Known, What SurveyMonkey Costs, and How to Plan the Direct Migration

Johannes

Co-Founder @ Formbricks

12 Minutes

Updated November 13, 2026

GetFeedback pricing is no longer public. As of November 12, 2026, the GetFeedback product page shows only a "Log in" button, no prices and no sign-up, and it is set to noindex. The old help center "Plans & Pricing" article now redirects to the SurveyMonkey Help Center home. Meanwhile GetFeedback Direct, the Salesforce survey platform most GetFeedback customers bought, retires on December 31, 2026. This guide separates what is still known from what is not, shows what the official SurveyMonkey path costs, and lays out a migration plan for enterprise Salesforce teams.

Quick answer

• Current GetFeedback pricing: not published. SurveyMonkey removed prices and sign-up from the product page between October and November 2026.
• Last published self-serve prices (historical): Starter $119/month ($99 billed annually), Plus $299/month ($249 billed annually), captured August 2026.
• GetFeedback Direct: always custom-quoted. Third-party research puts typical contracts at $3,000 to $9,000 a year. It retires December 31, 2026.
• Official replacement: SurveyMonkey Enterprise, quote-only. Zonka Feedback estimates $8,000 to $18,000 a year for a 5-admin Salesforce team once the Salesforce add-on is included.
• If you are on Direct: export responses and Salesforce mapping documentation now. SurveyMonkey has not published a post-shutdown data retention policy.

GetFeedback pricing in 2026: what is known and what is not

Historical GetFeedback pricing: Starter and Plus

Until at least October 2, 2026, the GetFeedback product page listed two self-serve plans with a 7-day trial and no free tier (archived snapshot). We captured the prices on August 15, 2026. Treat them as historical: SurveyMonkey no longer shows them.

Historical capture from surveymonkey.com/product/getfeedback, August 15, 2026. These prices are no longer published.

At those prices, Plus worked out to about $0.15 per response on monthly billing. Both plans were website-only, with no in-app SDK and no published API. They were also never a replacement for GetFeedback Direct, which is a different product.

GetFeedback Direct pricing and the December 31, 2026 sunset

GetFeedback historically meant two products. GetFeedback Direct was the Salesforce-native CX survey platform, sold as an AppExchange managed package with object mapping, Flow-triggered NPS, CSAT and CES surveys, and email-embedded questions. GetFeedback Digital (originally Usabilla) was the website feedback tool, now called simply "GetFeedback."

Direct never had a public price. Responsly notes it was sold on custom quotes only. Zonka Feedback's research puts typical Direct contracts at $3,000 to $9,000 a year for mid-market teams, with most teams paying $50 to $75 per user per month (Zonka Feedback). SurveyMonkey has not confirmed those figures.

SurveyMonkey confirmed the December 31, 2026 retirement in its product page FAQ, and Direct customers have received emails steering them to SurveyMonkey Enterprise (Salesforce Ben). What happens to stored data after that date is not public. Plan as if it will be gone.

In practice: A CX operations team running Case-closed CSAT surveys through GetFeedback Direct has seven weeks left. Its Salesforce field mappings were set up years ago and are not documented. The survey rebuild takes days. Reconstructing and testing the mappings takes weeks.

What SurveyMonkey costs if you follow the official path

Three of the most common questions around GetFeedback pricing are really about SurveyMonkey. Here is what is public.

SurveyMonkey Individual plans (public)

Extra responses cost $0.15 each. Source: SurveyMonkey Individual pricing.

SurveyMonkey Team and Enterprise plans

Team Advantage and Team Premier require at least 3 users and are billed annually, with 50,000 and 100,000 responses a year (SurveyMonkey Team pricing). Enterprise starts at 5 users with a custom response limit, SSO, and a US, Canada or EU data center, and it is quote-only.

Enterprise is where Direct customers land, and it has two cost layers:

• Base licenses: Zonka Feedback estimates $25 to $75+ per user per month.
• Salesforce integration: a separate Enterprise add-on with custom pricing, estimated at $5,000 to $15,000 a year. It connects through an external OAuth integration, not a managed package inside Salesforce.

Worked example: 5 Salesforce survey admins

Figures from Zonka Feedback's cost comparison, not from SurveyMonkey. Zonka also reports that automated data migration is offered to US customers only, while non-US customers get manual rebuild help. That matters for EU teams with data residency rules.

Migration plan for enterprise Salesforce teams

If your NPS, CSAT or CES program runs on GetFeedback Direct, you have a fixed deadline and two separate buyers to satisfy. IT owns where the data goes and how the integration is secured. CX owns survey continuity and trend history.

Now to late November:

• Export all responses, NPS and CSAT trend history and survey definitions.
• Document every Salesforce field mapping, trigger and Flow. This is the slowest part to rebuild.
• Decide where the new data must live (region, your own cloud, or a vendor cloud), and start the security review.

December:

• Rebuild priority surveys and mappings on the new platform.
• Run old and new systems side by side for at least one survey cycle and compare response counts.
• Cut over before December 31 and keep the exports.

Questions to ask any vendor: Where is response data stored? Can we self-host or use our own cloud? What certifications cover the platform? How does it write back to Salesforce, and who maintains that connection? What happens to our data if you retire this product?

Why vendor sunsets keep happening

GetFeedback Direct is not an isolated case. Qualtrics shut down Delighted on June 30, 2026, and closed its $6.75B Press Ganey Forsta acquisition in May 2026. SurveyMonkey itself has been privately held since an STG-led consortium took Momentive private in 2023 and returned to the SurveyMonkey name. As owners consolidate product lines, smaller products get folded into bigger platforms, and customers pay for the move.

What reviewers said about GetFeedback

GetFeedback holds 4.6 out of 5 from 53 reviews on Capterra, with a value-for-money score of 4.1. Most reviews describe the Salesforce-native Direct product. Reviewers praised the Salesforce mapping and quick setup and criticized price relative to features.

One reviewer, a Lead Systems Analyst at a nonprofit, wrote: "It was incredibly overpriced for what it was as a tool. At the end of the day, it was just a pretty form that we could map to from Pardot and integrate with Salesforce." Another said they "stopped using GetFeedback after they dramatically increased their pricing."

Formbricks for teams leaving GetFeedback Direct

A forced sunset is the clearest case for owning your experience data instead of renting it back. Enterprises choose Formbricks for data sovereignty, self-hosting and a faster security review.

For IT and security:

• Deploy where your data must live. Run the Formbricks Experience Suite self-hosted today, on your own servers or in your own AWS, Azure or GCP account. Dedicated cloud and Managed by Formbricks (EU or Saudi Arabia) are coming soon. Data stays in your jurisdiction, with no product decision by a vendor that can delete it. See how Formbricks self-hosting works.
• Certified and reviewable. Formbricks is SOC 2 Type II and ISO 27001 compliant, and GDPR and CCPA compliant. The SOC 2 audit covers the Formbricks Public Cloud; self-hosted customers run their own controls on the same codebase. Reports are available through the Trust Center (compliance overview).
• Enterprise controls. SAML and OIDC SSO, 2FA, teams and access roles, audit logging, a DPA and custom terms. Self-hosted, there are zero sub-processors.

For CX teams:

• NPS, CSAT and CES surveys by link, email, website and in-app, with hidden fields to carry Salesforce IDs through each response.
• Responses go to Salesforce through Make (recommended), n8n or a custom webhook, following the Formbricks Salesforce guide.
• Unify Feedback pulls Direct exports, CSVs and API feedback into one dataset, with AI sentiment enrichment, Topics (preview) and shareable NPS dashboards (Experience Suite). Workflows (beta) can send a personalized email when a response is completed.
• Cost follows responses, not seats, so adding survey owners in other teams does not raise the bill.

The honest trade-off: Formbricks has no native Salesforce managed package. Flow-triggered sends and object write-back need to be rebuilt with webhooks, the API or an automation tool. If your team wants a drop-in AppExchange app with no build work, look at the Salesforce-native options in our GetFeedback competitors guide.

Pricing: The Experience Suite is an annual license by quote, priced by responses and workspaces, with unlimited seats and a free 15-day trial license key (enterprise license). Smaller teams can use Formbricks Surveys: Pro is $89 a month or $74 billed annually (pricing).

GetFeedback pricing vs SurveyMonkey Enterprise vs Formbricks

GetFeedback pricing FAQ

Final verdict

GetFeedback no longer has a price you can look up, and Direct customers have seven weeks left. If you want to stay with SurveyMonkey, budget for Enterprise licenses plus the Salesforce add-on and confirm data migration terms in writing. If this sunset is a reason to control where your experience data lives, shortlist a platform you can host yourself and start the security review now.

Related comparisons

• GetFeedback competitors: the shortlist for teams migrating off GetFeedback Direct
• SurveyMonkey pricing: every Individual, Team and Enterprise plan explained
• SurveyMonkey alternatives: tools to consider if you skip the official path
• SurveyMonkey competitors: how the survey market is structured
• SurveyMonkey review: strengths and limits after hands-on use
• SurveyMonkey vs Typeform: two self-serve survey tools compared
• QuestionPro vs SurveyMonkey: research depth versus ease of use
• Qualtrics vs SurveyMonkey: the enterprise comparison