10 Qualtrics Competitors in 2026: The Enterprise XM Market After the Forsta and InMoment Deals

Johannes

Co-Founder @ Formbricks

13 Minutes

Updated November 13, 2026

The list of Qualtrics competitors got shorter in 2026. Qualtrics closed its $6.75B acquisition of Press Ganey Forsta in May, and InMoment came with it. Medallia, the closest rival, was taken over by its lenders. This guide maps the enterprise experience management (XM) market as it stands in November 2026: 10 Qualtrics competitors, rated, priced and compared on the question most competitor lists skip, which is where your data lives.

Quick answer: best Qualtrics competitor by need

• Own your data (self-hosted on your servers or in your own AWS, Azure or GCP account): Formbricks
• Large CX programs with frontline action: Medallia
• Voice of the customer inside the contact center: Verint or NICE Satmetrix
• Mid-market research and CX: Alchemer
• Research on a smaller budget: QuestionPro
• Easy surveys across a whole company: SurveyMonkey
• B2B account experience: CustomerGauge

Looking for tools to switch to for a specific job instead? See our Qualtrics alternatives guide, which also covers how to migrate.

Qualtrics in 2026: A Consolidating Market

Qualtrics was founded in 2002 in Provo, Utah. SAP agreed to buy it for $8 billion in 2018, it listed on Nasdaq in 2021, and Silver Lake and CPP Investments took it private in 2023 (Wikipedia). Qualtrics says 20,000+ brands use it. Its product lines are Customer Experience, Employee Experience and Market Research.

2026 changed the competitive map:

• Forsta is now Qualtrics. The $6.75B Press Ganey Forsta deal closed on May 18, 2026.
• InMoment is now Qualtrics. Press Ganey Forsta acquired InMoment in 2025, so it moved to Qualtrics with the deal. Gartner now lists it as "Qualtrics (InMoment)."
• New CEO. Jason Maynard, previously at Oracle, took over in February 2026.
• Delighted is gone. Qualtrics' NPS product shut down on July 1, 2026.
• Medallia changed hands. A Blackstone-led creditor group took control of Medallia in 2026.

For buyers this means fewer independent options and more pricing power for the vendors that remain. It also makes "where does our data live, and who controls it" a bigger part of the decision.

Qualtrics Competitors at a Glance

Ratings from Gartner Peer Insights' Qualtrics alternatives page, November 2026. Prices from Alchemer, QuestionPro, SurveyMonkey and Qualtrics.

Top 10 Qualtrics Competitors in 2026

1. Formbricks: Own Your Experience Data

Every other vendor on this list runs your program in its own cloud. Formbricks lets you own your experience data instead of renting it back.

• Data sovereignty: responses stay in the jurisdiction and infrastructure you choose. Self-hosted, there are zero Formbricks sub-processors.
• Deployment: self-hosted on your own servers or in your own AWS, Azure or GCP account, or Formbricks Surveys on the Public Cloud (EU, Frankfurt). Docker and Helm charts (free in the Community Edition), including high-availability Kubernetes clusters. See how self-hosting works.
• Security and compliance: the company is SOC 2 Type II and ISO 27001 compliant (the SOC 2 audit covers the hosted Public Cloud; self-hosted instances run under your own controls), annual penetration tests, SAML and OIDC SSO, 2FA, teams and access roles, audit logging, a DPA under Art. 28 GDPR and custom terms (compliance).

For IT: one auditable codebase (open source under AGPLv3), no vendor environment to assess when self-hosted, and SSO from day one of the trial. For CX: website, in-app, link and email surveys in one place with attribute targeting. The Experience Suite adds Unify Feedback (survey, CSV and API feedback in one store with AI enrichment), AI topic labeling (preview), dashboards and charts, and Workflows (beta) that, for example, send an email when a response completes. An MCP server connects AI assistants, and Make, n8n or webhooks connect Salesforce, HubSpot or Attio. Priced as an annual license by responses and workspaces, with unlimited seats.

Limitation: no Stats iQ equivalent, no conjoint or MaxDiff, no respondent panel, no contact center analytics. Pricing: Experience Suite by quote: an annual license priced by responses and workspaces, with unlimited seats, and a free 15-day trial license key. Community Edition free to self-host. Small teams can use Surveys Pro from $89/month ($74/month billed annually), with 3 workspaces, 2,000 responses per month and unlimited seats.

2. Medallia: Qualtrics' Closest Rival

Medallia is the competitor named most often against Qualtrics on Gartner, CustomerGauge and analyst lists. It is strongest where feedback needs to reach frontline staff fast, and in unstructured data such as calls and reviews.

• Strength: omnichannel signal capture, Medallia Athena AI, real-time alerts and case management, role-based reporting for complex hierarchies.
• Limitation: quote-only pricing on its own "Experience Data Record" metric, and a 2026 ownership change to a Blackstone-led lender group. Ask about roadmap and support commitments.
• Pricing: by quote. See our Medallia pricing breakdown.
• Best for: large multi-unit enterprises that need frontline action more than research tooling.

3. Verint: VoC Inside the Contact Center

Verint sells voice of the customer as part of a customer engagement platform that also covers contact center analytics and workforce engagement. Gartner reviewers rate it 4.3 from 41 ratings.

• Strength: links survey feedback to contact center interactions and agent performance.
• Limitation: strongest when you already run Verint in the contact center; heavy for research or product feedback.
• Pricing: by quote.
• Best for: service organizations that want feedback and contact center data in one vendor.

4. NICE Satmetrix: NPS in the NICE Stack

Satmetrix co-developed the Net Promoter System and is now part of NICE. Gartner reviewers rate it 4.8 from 41 ratings, the highest score among the top alternatives Gartner lists for Qualtrics.

• Strength: mature NPS methodology and benchmarks, close ties to NICE CXone.
• Limitation: narrower than Qualtrics outside NPS and customer experience.
• Pricing: by quote.
• Best for: NPS-led programs in companies that use NICE for customer service.

5. Alchemer: Mid-Market Research and CX

Alchemer, formerly SurveyGizmo, sits between SurveyMonkey's simplicity and Qualtrics' depth. Gartner reviewers rate it 4.4 from 90 ratings.

• Strength: advanced logic, 40+ question types, white labeling, API access, and a broad compliance list (GDPR, HIPAA, ISO 27001, CCPA, SOC 2 Type 2, FERPA).
• Limitation: per-seat pricing and cloud only, with data centers in the US, Canada, EU and Australia.
• Pricing: Full Access at $1,895/user/year on annual billing or $275/user/month monthly (alchemer.com). See Alchemer pricing.
• Best for: mid-market teams that need more than a basic survey tool.

6. QuestionPro: Research on a Smaller Budget

QuestionPro covers surveys, customer experience, employee experience and research communities at lower published prices than Qualtrics. Capterra users rate it 4.8 from 553 reviews (Capterra).

• Strength: MaxDiff, conjoint and Van Westendorp question types, offline mobile surveys, a free plan and a public research cost calculator.
• Limitation: CX and EX products are quote-only, and CustomerGauge's Gartner-based scoring rates it low for enterprise B2B.
• Pricing: Team Edition $83/user/month billed annually, 5+ users (questionpro.com).
• Best for: research teams that want Qualtrics-style methods at a lower price.

7. SurveyMonkey: Easy Surveys at Company Scale

SurveyMonkey is the best-known name in surveys. An STG-led group took its former parent Momentive private in 2023, and the company went back to the SurveyMonkey name.

• Strength: fast setup, 400+ templates, a large respondent panel and AI-assisted survey building.
• Limitation: less depth for CX operations and research; data residency choice (US, Canada, EU) only on Enterprise.
• Pricing: Individual plans from $39/month billed annually; Team plans from $30/user/month with a 3-user minimum (surveymonkey.com). Details in Qualtrics vs SurveyMonkey.
• Best for: companies that want many people to run surveys without training.

SurveyMonkey also owns GetFeedback. Its Salesforce product, GetFeedback Direct, retires on December 31, 2026, while the web and in-app product continues.

8. SurveySparrow: Conversational Surveys

SurveySparrow focuses on chat-style surveys that lift response rates, with CX workflows and dashboards on higher plans. Gartner reviewers rate it 4.4 from 132 ratings.

• Strength: engaging survey format, broad integrations, quick setup.
• Limitation: less depth than enterprise suites for research and complex hierarchies.
• Pricing: published self-serve plans and enterprise quotes on surveysparrow.com.
• Best for: mid-size teams that care most about response rates.

9. ConcentrixCX: CX Tied to Outsourced Service

ConcentrixCX is the experience management platform of Concentrix, the customer service outsourcing company. Gartner reviewers rate it 4.5 from 28 ratings.

• Strength: combines feedback with the operations and analytics services Concentrix already provides.
• Limitation: most relevant if Concentrix already runs part of your customer service.
• Pricing: by quote.
• Best for: enterprises that outsource service to Concentrix.

10. CustomerGauge: B2B Account Experience

CustomerGauge is built around B2B accounts rather than individual respondents. It ties NPS and feedback to account revenue, churn and upsell.

• Strength: account hierarchies and churn alerts. CustomerGauge cites Gartner's 2020 Critical Capabilities report, where it scored 3.42 for enterprise B2B, ahead of Medallia (3.38) and Qualtrics (3.22) (CustomerGauge).
• Limitation: narrow focus outside B2B.
• Pricing: by quote.
• Best for: B2B companies that manage experience by account.

Where Qualtrics Still Beats Its Competitors

Be honest about what you give up. Qualtrics leads most competitors in four areas:

• Research methods. Stats iQ (regression, clustering, R integration), conjoint, MaxDiff and 20+ guided research solutions.
• Breadth. Customer, employee and market research on one vendor contract, now with Press Ganey's healthcare data through Forsta.
• Certifications for vendor-hosted cloud. ISO 27001, ISO 42001, SOC 2 and FedRAMP High, which matters to US public sector buyers who accept vendor hosting.
• Panel and services. Managed respondent sample and professional services for large programs.

If those four are why you bought Qualtrics, a competitor will cost you capability. If your pain is contract terms, data residency or fit for continuous product and customer feedback, the gap is smaller than it looks.

Qualtrics vs Medallia: The Head-to-Head

Choose Qualtrics for research depth. Choose Medallia for real-time frontline action. If your blocker is data residency or vendor risk after the 2026 ownership changes, neither solves it.

Complement or Replace Qualtrics?

You do not have to pick one platform for everything. Many enterprises augment, then replace:

1. Augment. Keep Qualtrics for research programs that need Stats iQ or its panel. Run new programs where Qualtrics is weak, such as in-product feedback or surveys whose data must stay on your infrastructure, on a platform you control.
2. Prove it. Run one program end to end on the new platform. Formbricks offers a 15-day Experience Suite trial license key for this, and it imports Qualtrics .qsf exports as draft surveys, with questions, translations and piped text; logic rules are listed in an import report so you can rebuild them.
3. Replace at renewal. Move the programs that worked when the Qualtrics contract comes up, and shrink the Qualtrics scope or end it.

If architecture is the deciding factor, for example a policy that experience data must stay on your own infrastructure, a full replacement may be the only option. See our Qualtrics pricing guide for the contract questions to ask before renewal.

How to Choose a Qualtrics Competitor

Qualtrics Competitors FAQ

Related Comparisons

• Qualtrics alternatives: tools to switch to by use case, and a migration plan
• Qualtrics pricing: public plans, real contract costs and renewal questions
• Qualtrics review: ratings, contract experience and a scored verdict
• Qualtrics vs SurveyMonkey: enterprise research against ease of use
• Medallia competitors and Forsta pricing