Forsta Pricing in 2026: What It Costs, Why There's No Rate Card, and What the Qualtrics Deal Changes

Johannes

Co-Founder @ Formbricks

7 Minutes

Updated November 13, 2026

Forsta pricing is not published anywhere. Forsta's site has no pricing link, and every path ends at "Speak with an expert." This guide collects the cost signals that do exist, explains what Qualtrics' purchase of Forsta means for your next renewal, and lists what to check before you sign or leave.

Forsta pricing at a glance

G2's pricing insights were updated July 1, 2026. G2 states the underlying pricing information was last updated October 10, 2024, so treat it as dated.

Verdict: expect an enterprise quote with a long rollout and a small discount. The bigger question in 2026 is what Qualtrics does with the product.

Captured from forsta.com. There is no pricing link in the navigation.

What HX Essentials includes

HX Essentials is the only Forsta edition listed on G2. G2 says Forsta "offers a single pricing edition, with pricing available upon request."

Larger programs are scoped in the same custom quote. Reviewers note that reporting licenses and add-ons "can add up" on top.

Why Forsta pricing is so hard to pin down

Forsta sells to professional research teams and large CX programs, and every deal is scoped by hand. Two signals show what that means in practice:

• Reviewers describe add-on pricing. One Capterra reviewer in a programming role wrote that "every problem from them comes with a nickel and dime solution" and that they had found solutions "at a 1/10th of the cost."
• G2 segments the buyer. Enterprise and mid-market research, insurance, healthcare and professional services teams report the most value. G2 notes that small businesses often find the pricing hard to justify.

Forsta's depth is real: Python and XML survey scripting, quotas, crosstabs, offline collection and vertical templates for retail, insurance, banking, hospitality and more. Its platform traces back to Confirmit, FocusVision (whose survey platform was Decipher), Dapresy and Rio SEO, later combined with Press Ganey.

What the Qualtrics acquisition changes

Qualtrics announced the completion of its $6.75 billion purchase of Press Ganey Forsta on May 18, 2026 (Becker's). Press Ganey had already bought InMoment in 2025, so Qualtrics now owns Forsta and InMoment.

Forrester's analysis says Qualtrics will have to decide "what to integrate or sunset." There is a recent example of what sunsetting looks like: Qualtrics shut down Delighted, its NPS product, on June 30, 2026 (SmartSurvey).

Expect Forsta pricing to move toward the Qualtrics model. Qualtrics publishes one self-serve plan ($420 a month for Strategic Research) and quotes everything else. See our Qualtrics pricing breakdown and Qualtrics review for what that looks like.

What Forsta customers should do now

1. Read your contract. Check renewal dates, notice periods, price-increase caps and change-of-control clauses.
2. Export your data. Pull raw responses, survey definitions (including Decipher XML and Confirmit scripts) and hierarchy setups into storage you control.
3. Ask for a roadmap in writing. Which Forsta products will Qualtrics keep, merge or retire, and on what timeline?
4. Ask for price protection. A multi-year cap is easier to get before migration plans are announced.
5. Run a pilot. Test one study or touchpoint on another platform so you have a fallback.

Comparing options? See Qualtrics alternatives, Qualtrics competitors and Medallia alternatives.

Formbricks for Forsta customers

Formbricks is an experience management suite you can run on infrastructure you control. Enterprises switch for three reasons.

Data sovereignty. Run Formbricks on your own servers or in your own AWS, Azure or GCP account, or use Formbricks Surveys on the Public Cloud (EU, Frankfurt). Dedicated cloud and Managed by Formbricks (EU or Saudi Arabia) for the Experience Suite are coming soon. Your data stays in your jurisdiction and does not move when a vendor changes owners. See how Formbricks self-hosting works.

Security and compliance. Formbricks is ISO 27001 compliant and GDPR and CCPA compliant, and its hosted Public Cloud is covered by a SOC 2 Type II audit (compliance, SOC 2). An Experience Suite license adds SAML and OIDC SSO, teams and roles, audit logging, a DPA and custom terms. Helm charts for Kubernetes are available in every edition. Self-hosted, you run your own controls on the same codebase and there are zero sub-processors.

Cost that follows usage. An Experience Suite license is annual and priced by responses and workspaces, with unlimited seats. The Experience Suite is priced by quote, with a free 15-day trial license.

For IT, that is a deployment you choose and a short security review. For CX and insights teams, it is web, in-app, email and link surveys with multi-language support, plus Experience Suite capabilities: Unify Feedback with AI enrichment for feedback from other sources, Topics and subtopics (preview), dashboards and charts, and Workflows (beta) for actions such as an email when a response completes. Open source is how we deliver the control: own your experience data instead of renting it back.

Where Forsta is stronger: code-level survey scripting, complex quotas, crosstabs and panel tooling for professional market research. If that is your core workload, Formbricks will not replace it today.

Forsta vs Formbricks

Forsta pricing FAQ

Related comparisons

• Qualtrics pricing: what Forsta's new owner charges
• Qualtrics alternatives and Qualtrics competitors: options outside the Qualtrics family
• Qualtrics review: strengths and limits of the platform Forsta is joining
• Medallia pricing: contract benchmarks for Forsta's closest enterprise rival
• Medallia alternatives and Medallia competitors: the wider enterprise CX market
• Chattermill pricing: cost of an AI feedback analytics layer