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Understand Low Engagement

Why is it useful?

This survey helps product managers identify reasons for low user engagement. It provides insights into user challenges and barriers to adoption. This information can be used to improve the product and enhance user engagement.

How to get started:

Once you have setup the Formbricks Widget, you have two ways to pre-segment your user base: Based on events and based on attributes. Soon, you will also be able to import cohorts from PostHog with just a few clicks.

What is the Understand Low Engagement template mostly used for?

The 'Understand Low Engagement' survey is designed to identify reasons for low user engagement and gather insights on how to improve user adoption. It starts with a multiple-choice question to identify the main reason users haven't been engaging with the product recently. Based on the selected reason, the survey branches into different follow-up questions to gather more specific insights.

For users who find the product difficult to use, the survey asks for details on what makes it challenging. For those who have found a better alternative, the survey seeks to understand which alternative they are using and why. For users who haven't had the time, the survey asks for suggestions on how to make it easier for them to get started.

The survey also includes questions for users who feel the product lacks necessary features, asking for details on what features or functionality were missing. This helps to identify gaps in the product and prioritize future development efforts. The survey concludes with a thank you message, appreciating the users for their feedback.

Overall, this survey is a valuable tool for product managers to understand the reasons for low user engagement, gather actionable insights, and make improvements to enhance user adoption and satisfaction.

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