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Improve Activation Rate

Why is it useful?

Understanding user drop-off points during onboarding is crucial for enhancing the activation rate of your product. This template helps identify specific weaknesses in your onboarding flow to implement effective improvements.

How to get started:

Once you have set up the Formbricks Widget, you have two ways to pre-segment your user base: Based on events and based on attributes. Soon, you will also be able to import cohorts from PostHog with just a few clicks.

What is the Improve Activation Rate template mostly used for?

The Improve Activation Rate template is a vital tool for product managers aiming to enhance user onboarding experiences. By identifying weaknesses in your onboarding flow, you can pinpoint where users are struggling and implement targeted improvements. This proactive approach not only increases the chances of user activation but also enhances overall user satisfaction, leading to higher retention rates.

The template includes a series of carefully crafted questions designed to uncover the reasons behind user drop-off during the onboarding process. By asking users about their experiences and difficulties, you can gather invaluable feedback that informs your product development strategy. Each question is tailored to elicit detailed responses, allowing you to gain insights into specific pain points that may be hindering user activation.

The onboarding survey is structured to provide a logical flow, guiding users through their responses seamlessly. Multiple-choice questions offer quick insights, while open-text fields encourage users to elaborate on their experiences. This combination of question types ensures a comprehensive understanding of user sentiments and areas for improvement, making it easier to formulate actionable strategies.

By focusing on the reasons behind user disengagement, this template empowers product teams to make informed decisions about product enhancements. Implementing changes based on user feedback can significantly improve the onboarding experience, ultimately leading to higher activation rates. Involving users in the feedback loop not only helps refine the product but also fosters a sense of community, encouraging users to feel invested in the product's success.

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