Net Promoter Score (NPS)
Why is it useful?
This survey measures the Net Promoter Score (NPS) of your product or service. It helps identify promoters and detractors, providing insights into customer loyalty. By understanding NPS, product managers can improve customer satisfaction.
How to get started:
Once you have setup the Formbricks Widget, you have two ways to pre-segment your user base: Based on events and based on attributes. Soon, you will also be able to import cohorts from PostHog with just a few clicks.
What is the Net Promoter Score (NPS) template mostly used for?
The Net Promoter Score (NPS) survey is designed to measure the likelihood of users recommending your product or service to others. It aims to identify promoters and detractors, providing insights into customer loyalty and overall satisfaction.
The survey includes an NPS question asking users to rate their likelihood of recommending the product on a scale of 0 to 10. Based on their rating, users are categorized as promoters, passives, or detractors. This helps in understanding the overall sentiment towards the product.
Additionally, the survey includes an open-text question asking users to provide reasons for their rating. This provides valuable insights into the factors influencing user satisfaction and helps in identifying areas for improvement.
Overall, the NPS survey helps product managers understand customer loyalty, identify promoters and detractors, and make data-driven decisions to improve customer satisfaction and overall product experience.