Google Forms Open Source Alternative

Google Forms is among the most used form and survey solutions out there. It’s native integration into Google Sheets makes it an obvious first choice to run surveys. However, the lack of data privacy and old-fashioned look and feel have people look for alternatives.

Google Forms open source alternative comparison Formbricks survey solution

When you’re looking for an alternative to Google Forms you usually have one of the following problems with it:

  • Google Forms is not really GDPR compliant so you need an alternative when you are an institution based in the EU or process data from EU citizens
  • Google Forms looks and feels old and you’d like an alternative which looks more like Typeform

How will we compare Google Forms vs Formbricks?

To give you a full picture of how Google Forms and Formbricks compare, we will look at these three aspects:

  • Data Privacy
  • Features & Functionality
  • Look & Feel

Let's dive in!

Man facepalming because he sent out a Google Form

Data Privacy

No legal advice

None of the information here is legal advice. Please consult with an expert before making your decision.

Can I use Google Forms compliant with GDPR?

The short answer is: With a lot of additional work you might but there is still legal risk attached to it.

Here are all the measure you have to take to use Google forms when you are based in the EU or there is the possibility that EU citizens fill in one of your Google Forms:

  1. Before the Google Form is loaded on your page you need to collect and document consent from the visitors. Google always sets non-essential cookies and according to the European Court of Justice (Az. C-673/17) this requires consent. And,
  2. Sign a Data Processing Agreement (DPA) with Google because you are forwarding personal data to Google. This DPA has to include what user data Google stores, how long it stores this data, why it stores the data and what rights and obligations companies and Google have.
  3. Update your Privacy Policy to inform your respondents why you collect personal data via Google Forms, how long you want to store the data, which legal basis allows you to do so and that you have concluded an DPA agreement with Google for the data transfer
  4. Check standard contractual clauses. This is the tricky part because the European Court of Justice decided in July 2020 that the Privacy Shield is not active anymore. In simple terms, the Privacy Shield assured that data transfers between the EU and USA are legal. Without the Privacy Shiel it is your responsibility to prove that. This includes information about when you asked Google about the new standard contractual clauses, what the review of the standard contractual clauses revealed, why the review of the standard contractual clauses turned out the way it did, what type of data is involved (e.g. particularly sensitive data such as health data), which legal provisions apply in the third country - in this case the USA - and whether your respondents can use additional protection measures, such as SSL encryption.

Good luck 😊

Information if you are a data controller or processor

Why open-source self-hosted solutions are GDPR compliant

Now, this obviously is a lot to take in. The good news is that you don’t need any of it with a self-hosted solution 🎉 Why not?

It is a lot easier to comply with GDPR when you don’t forward your data to a different company or jurisdiction. If you hold your data on your own servers, all you have to do is:

  • Inform your respondents that you store their data and for how long
  • Allow them to request what data you have stored about them (an email address is enough)
  • And delete the data when they ask you to (e.g. also via email)

You can cover all of this in a few sentences in your Privacy Policy.

You are the data controller

In all cases, when you create and share around a survey, you are the data controller. The form and survey provider is only the data processor. This means that you are responsible to comply with the GDPR framework.

Why open-source EU-hosted solutions are GDPR compliant

If you don’t have the expertise or capacity to self-host a form and survey solution you can use one hosted within the European Union. This also takes out a lot of the complexity because the Privacy Shield issue is taken out of the picture.

We’ve put together a guide on how you can create a form which is compliant with GDPR. Here is a short overview of your tasks:

  • Add the form & survey provider as a data processor to your Privacy Policy
  • Collect consent from the respondents with a separate checkbox
  • Link to your Privacy Policy to inform respondents how you’ll handle their data and what rights they have
  • For some tools you have to sign a DPA, here at Formbricks we include it in our Terms of Service to make sure you are covered :)

That's about it! It's pretty straight forward an does not require a lot of additional work.

Features & Functionality

Let’s have a closer look at what you can do with Google Forms and Formbricks. Google Forms has been around for years but it has stayed pretty flat in what you can do with it. Formbricks is the new kid on the block with some features shipped and a lot more on the roadmap.

Let’s go through it in detail:

Question Types

Question TypesGoogle FormsFormbricks
Short Text✅✅
Long Text✅✅
Multiple Choice / Radio✅✅
Dropdown / Select✅✅
File Upload✅⚙️
Linear Scale✅⚙️
Multiple Choice Grid✅⚙️
Checkbox Grid✅⚙️
Star Rating❌✅
⚙️ = in development

Working with your data

Once your responses are in, you want to work with the qualitative data you gathered. Let’s see how Google Forms compares here with Formbricks:

Export toGoogle FormsFormbricks
Google Sheets✅⚙️
⚙️ = in development

Google wants you to stay in their ecosystem of apps. If you’re familiar with Javascript you can write Google App Scripts to email your data somewhere after every submission.

Additional functionality

Google brings along a few handy features to change and enhance the user experience. Formbricks is still early, in terms of additional functionality not a lot has been built yet.

Let’s have a look:

Additional FeaturesGoogle FormsFormbricks
Turn into quiz✅❌
Send form data to respondent✅✅
Allow changing form data✅⚙️
Progress bar✅❌
Randomize questions✅❌
Show results✅⚙️
Form Logic❌⚙️
Forward to custom URL❌✅
Welcome & Thank You Page❌✅
Custom mail server❌⚙️
Custom mail templates❌⚙️
Schedule close date❌⚙️
Close on submission limit❌⚙️
Survey Templates❌⚙️
⚙️ = in development
Example of a conversion-optimized lead generation form from Lemonade

Look & Feel

Comparing look and feel in many cases comes down to taste. However, things like customizability are very good to compare. Let’s have a look at a standard Google Form, like we have seen many:

Screenshot of Customer Satisfaction Survey on Google Forms

On the plus side the Google Forms are very accessible: They’re rich in contrast and can be filled out just with a keyboard easily. Even less tech savy users would know what to do when they see the form. It is a very pragmatic design - if you respondents have to fill this out, it’ll get the job done!

On the flip side this isn’t conversion-optimized. Multi-Step forms are possible to build but don’t have a great UX when you do so. You cannot add images in the options of radio buttons which is proven to drive up conversion significantly. It will always look like Google. It very much feels like a form while it would be beneficial if it would feel more like an app.


To make your Google Form align more with your Corporate Design, you have a few options to do so. Here is a list of things you can change:

  • Fonts
  • Main Color
  • Header Image

If you have your logo at hand and know how to place it in a 1200 x 400px image you are able to brand your survey with the header image.

Visual Builder in development

As of now, Formbricks only offer the opportunity to create forms with Code (React.js). The No Code builder is planned to launch in Feburary 2023.

Formbricks offers two ways to create forms: Code and No Code. If you are willing and able to code your forms, you have maximum freedom to style them. You can import your own CSS style sheet or use Tailwind CSS to style every pixel of it.

In our docs you'll find detailed information on how to style your forms and surveys.

GIF from the Office showing who gets the crown of form and survey tools OS

Overall Result: Who gets the form crown?

All in all, Google Forms is a good option if you can be sure that no EU citizen will fill out your form and you want to collect data from a group of people which has to fill out your form.

Formbricks on the other hand, at the current state of development, is only an option if you are able to code your own form or survey with React. If this is an option for you, we prepared an in-depth comparison of Formbricks React with other popular React libraries.

If need to build your forms visually, we ask you for a little bit of patience. We plan to roll out the No Code editor early 2023.

Looking for a Typeform Alternative?

If you are looking for a Typeform alternative, we can highly recommend using Tally. Tally has a generous free plan, can be used with GDPR compliance (it’s a Belgium startup) and will most likely server all your needs. Tally is great! 👏

It's free & open-source

Try Formbricks right now!


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