Understand Purchase Intention
Why is it useful?
This survey helps sales teams understand how close visitors are to making a purchase. It identifies potential barriers to purchase and provides insights into visitor motivations. This information can be used to optimize sales strategies and improve conversion rates.
How to get started:
Once you have setup the Formbricks Widget, you have two ways to pre-segment your user base: Based on events and based on attributes. Soon, you will also be able to import cohorts from PostHog with just a few clicks.
What is the Understand Purchase Intention template mostly used for?
The 'Understand Purchase Intention' survey is designed to gauge how likely visitors are to make a purchase or subscribe. It begins with a rating question to assess the likelihood of a visitor shopping from the site. Based on the rating, the survey branches into different follow-up questions to gather more specific insights.
For visitors who are unlikely to make a purchase, the survey asks for the primary reason for their visit and any barriers preventing them from purchasing. This information is crucial for identifying and addressing potential obstacles in the sales process. For those who are likely to purchase, the survey seeks to understand what factors are driving their decision, providing valuable insights into effective sales tactics.
The survey concludes with a thank you message, reinforcing a positive experience for the participants. This approach not only gathers valuable data but also leaves a good impression on the visitors, encouraging future engagement.
Overall, this survey is a powerful tool for sales teams to understand visitor behavior and motivations, allowing them to tailor their strategies to better meet the needs of potential customers and improve overall conversion rates.