Sprinklr Competitors: The Real Competitive Landscape in 2026
Johannes
Co-Founder @ Formbricks
12 Minutes
August 16th, 2026
"Sprinklr competitors" is a different question than "Sprinklr alternatives." An alternative is something you switch to. A competitor is something Sprinklr itself has to answer for, in its own sales calls, its own /compare/ pages, and its own investor filings. This piece is a company-research breakdown: who Sprinklr's competitors actually are according to Sprinklr, Gartner Peer Insights, and third-party analysts, how Sprinklr positions itself against each category, and what its own numbers (unicorn status, profitability, revenue) actually say. If you're evaluating tools to switch to instead of Sprinklr, read our Sprinklr alternatives guide instead, it covers the same roster with a switching lens. This one is about understanding the landscape.
What Is Sprinklr, and What Category Does It Actually Compete In?
Sprinklr was founded in 2009 by Ragy Thomas to unify fragmented enterprise customer-facing teams, tools, and data. It started in social listening and engagement, then expanded into four product suites: Sprinklr Service (unified contact center/CCaaS), Sprinklr Social (social media management), Sprinklr Marketing (content and campaign planning), and Sprinklr Insights (consumer intelligence, which includes a Sprinklr Surveys module).
The company raised $46M at a $1B+ valuation in 2015, another $200M at a $2.7B valuation in 2020, and went public on the NYSE (ticker: CXM) in June 2021. It's headquartered in New York, with regional hubs in London, Singapore, and Dubai, and its own "About" page reports 1,900+ customers across 19 countries. Its most recent investor materials, covering fiscal year 2026 (ended January 31, 2026), report 1,600+ enterprise customers including Microsoft, P&G, Samsung, and 59% of the Fortune 100.
Sprinklr positions itself as "the definitive AI-native platform for extraordinary customer experiences," a framing that spans all four suites at once rather than any single category. That's the core fact that shapes everything about who counts as a "Sprinklr competitor": depending on which suite a buyer is evaluating, the competitive set changes entirely.
Sprinklr by the numbers (company research facts, not marketing claims):
- Founded: 2009, by Ragy Thomas
- Public since: June 2021, NYSE ticker CXM
- Fiscal year 2026 revenue (ended Jan 31, 2026): $857.2 million total revenue, up 8% year-over-year
- Fiscal year 2026 GAAP net income: $22.9 million (GAAP operating margin 5%, non-GAAP operating margin 17%)
- Customers: 1,600 to 1,900+ enterprises depending on the reporting period, including Microsoft, P&G, and Samsung
- G2 rating: 4.2 across 2,185 reviews (aggregate across Sprinklr's four G2 product listings)
- Capterra rating: 4.3 across 91 reviews
- TrustRadius rating: 7.5/10 across 80 reviews (scoped to Sprinklr Insights)
Is Sprinklr a CRM System?
No. This comes up constantly in company research because Sprinklr integrates with CRMs and sometimes gets lumped in with them in casual conversation, but it isn't one. Sprinklr is a Unified Customer Experience Management (Unified-CXM) platform. It doesn't manage sales pipelines, opportunity stages, or account records the way Salesforce or HubSpot does.
What Sprinklr actually does is sit alongside a CRM: it handles social publishing, contact-center routing, marketing campaign execution, and consumer-intelligence/survey data, then often pushes that data into whatever CRM the customer already runs. Sprinklr's own security documentation and product pages describe integrations with Salesforce and other CRMs, not a CRM replacement. If you're comparing Sprinklr to Salesforce Service Cloud or HubSpot Service Hub expecting an apples-to-apples CRM comparison, you're comparing the wrong category.
How Sprinklr Positions Itself Against Its Own Competitors
Sprinklr runs a dedicated /compare/ page on its own site, and it's worth reading closely, because it tells you exactly which fights Sprinklr thinks it needs to win.
The page is filterable by category and by named competitor. Its category filters are Customer Service, Social Media Management, and Research and Insights, mirroring three of its four product suites (Marketing is folded into the other categories rather than broken out separately in the compare tool). Its named competitor filter list, per the live page, includes:
- Sprout Social
- Zendesk
- Avaya
- Brandwatch
- Dash Hudson
- Dialpad
- Emplifi
- Five9
- Genesys
- Hootsuite
Sprinklr has published dedicated head-to-head pages for several of these, including Sprinklr vs Zendesk, Sprinklr vs LivePerson, and Sprinklr vs Sprout Social, plus standalone "alternatives" guides for Talkdesk, Khoros, Dash Hudson, Five9, NICE CXone, Meltwater, and Emplifi. Notably, Sprinklr does not publish a dedicated comparison page against any survey-first or XM-first platform (Qualtrics, Medallia, or Formbricks), which is consistent with Sprinklr Surveys being a small module inside the Insights suite rather than a flagship product Sprinklr competes on directly.
The pricing CTA on Sprinklr's own compare page routes to /pricing/customer-service/, a suite-specific pricing path, not a single unified number. That's consistent with the broader pattern: Sprinklr's own site frames "competitors" almost entirely around the Service and Social suites, where the contact-center and social-management markets are both large and heavily contested, not around Insights/Surveys, where Sprinklr Surveys has comparatively little independent market presence.
Sprinklr's Competitors, Organized by Suite
Because Sprinklr is really four products wearing one brand, "who competes with Sprinklr" only makes sense broken out by suite. Here's how the competitive landscape actually maps, based on Sprinklr's own compare page, Gartner Peer Insights, and the broader set of comparison sources we reviewed for this guide.
| Suite | What It Does | Named Competitors |
|---|---|---|
| Sprinklr Service | Contact center / CCaaS, omnichannel routing, agent copilot | Zendesk, LivePerson, Talkdesk, Five9, NICE CXone, Avaya, Dialpad, Genesys |
| Sprinklr Social | Social publishing, engagement, employee advocacy | Sprout Social, Hootsuite, Agorapulse, Buffer, Zoho Social, Salesforce Social Studio, Dash Hudson |
| Sprinklr Insights | Social listening, competitive benchmarking, consumer intelligence, Sprinklr Surveys | Brandwatch, Meltwater, Khoros, Emplifi |
| Sprinklr Marketing | Content/campaign planning, social advertising, ad comment moderation | Overlaps with Social suite competitors; no distinct named rival set on Sprinklr's own compare page |
This is also where the category gap sits. None of the names above are survey-first or XM-first platforms. Sprinklr Surveys, the closest overlap with a dedicated feedback and experience management tool, doesn't appear as a headline product on Sprinklr's own compare page at all. If your actual evaluation is "who competes with Sprinklr for a feedback/XM program," the honest answer is that Sprinklr doesn't consider that its primary battlefield, and the competitor set narrows to dedicated XM platforms like Formbricks, Qualtrics, or Medallia rather than the CCaaS and social names above.
What Gartner Peer Insights Reviewers Rank as Sprinklr Social's Top Alternatives
Beyond Sprinklr's own framing, Gartner Peer Insights maintains an independently-scored alternatives page for Sprinklr Social specifically, ranked by reviewer rating and review volume. As of August 2026, it lists 27 total alternatives, with the top 8 shown by default:
| Rank | Competitor | Rating | Review Count |
|---|---|---|---|
| 1 | Zoho Social | 4.4 | 343 |
| 2 | Hootsuite | 4.3 | 319 |
| 3 | Sprout Social | 4.1 | 233 |
| 4 | Salesforce Social Studio (Legacy) | 4.4 | 103 |
| 5 | Falcon.io (Brandwatch) | 4.0 | 99 |
| 6 | Khoros Social Media Management | 4.3 | 91 |
| 7 | Emplifi Social Marketing | 4.6 | 69 |
| 8 | Adobe Social (Legacy) | 4.4 | 48 |
A few things stand out here. First, this is scoped specifically to Sprinklr Social, not the whole Unified-CXM suite, so it undercounts CCaaS-side rivals like Zendesk and Five9 and Insights-side rivals like Meltwater entirely. Second, review volume drops off fast after the top 3 (Zoho Social, Hootsuite, Sprout Social), suggesting the market genuinely consolidates around a handful of names for social management specifically. Third, Emplifi's 4.6 rating is the highest of the group, even though it has the fewest reviews among the top 8, worth noting if rating alone is your filter.
The Competitor Roster in Full Depth
The category mapping above tells you who competes with Sprinklr and where. This section goes deeper on the 8 platforms most consistently named across Sprinklr's own compare page, Gartner Peer Insights, and third-party guides, including the one competitor that doesn't show up in Sprinklr's own framing at all: a dedicated, open-source feedback and experience management platform.
| Competitor | Suite Overlap | Best For | Starts at | Open Source |
|---|---|---|---|---|
| Formbricks | Insights (Sprinklr Surveys) | Self-hosted feedback & XM with data sovereignty | Free (Hobby) / $89/mo (Pro) | Yes |
| Sprout Social | Social | Intuitive social management with strong reporting | $199/seat/mo | No |
| Emplifi | Social + Insights | Unified social, care, and commerce | Custom | No |
| Hootsuite | Social | Broad channel coverage at scale | ~$165/user/mo | No |
| Agorapulse | Social | Mid-market usability, transparent pricing | $79/user/mo | No |
| Brandwatch | Insights | Social listening & consumer intelligence | Custom | No |
| Khoros | Social + Service | Branded communities + customer care | Custom | No |
| Buffer | Social | Small teams, simple scheduling | Free / $6/channel/mo | No |
1. Formbricks: The Only Competitor for the Category Sprinklr Doesn't Prioritize
Formbricks doesn't appear anywhere on Sprinklr's own compare page or the Gartner Peer Insights alternatives list above, and that's the point. Both of those sources are scoped to Social and CCaaS. Formbricks competes with the one suite Sprinklr's own competitive framing treats as an afterthought: Sprinklr Insights, specifically its Sprinklr Surveys module.
Key features:
- Multi-channel surveys: link surveys, in-product (website and app) surveys, all question types, and conditional logic
- Feedback analytics: response dashboards, partial-response and drop-off tracking, segmentation, and per-response views
- Workflows and automation: email follow-ups, custom webhooks, and native integrations, all available on the entry paid tier
- Attribute-based targeting: respondent identification and contact/segment management
- Full API access on every tier, including free: Public Client API, Management API, and MCP support
- iOS and Android SDKs for native in-app surveys
- Self-hosting on your own infrastructure, or a managed cloud hosted in Frankfurt, Germany
How Formbricks positions against Sprinklr in this category:
It's a dedicated product, not a module. Sprinklr Surveys is one small piece inside the Insights suite, itself one of four suites. Formbricks is a dedicated feedback and XM product from the start: what you see on the pricing page is the whole product, not a slice of a much larger platform you'd otherwise need to evaluate and pay for.
⚡ In practice: A team evaluating Sprinklr purely to run quarterly NPS surveys discovers Sprinklr Surveys only exists inside the Insights suite and that pricing is fully custom (Sprinklr's public pricing page returned a 404 as of this writing). They sign up for Formbricks Pro instead, self-serve, no sales call required.
Self-hosting is a real point of category difference. Sprinklr's own trust documentation describes only Sprinklr-managed cloud infrastructure on AWS, Microsoft, and Google, including its regional data-hosting add-ons for Switzerland and Saudi Arabia. There's no path to customer-controlled deployment anywhere in Sprinklr's documented platform. Formbricks can be fully self-hosted under the AGPLv3 license, and even if you stop paying for Enterprise features, you keep access to the Community Edition and all your data.
Pricing transparency is the sharpest contrast in the entire competitive set. Every other name in this roster, and Sprinklr itself, either has custom quote-based pricing or requires navigating per-seat tiers. Formbricks publishes exact numbers.
Pricing (Cloud, confirmed live August 15, 2026):
- Hobby (Free forever): 1 workspace, 250 responses/month, all question types, conditional logic, full API access (including MCP), hosted in Frankfurt
- Pro: $89/month billed monthly, or $890/year billed annually (equivalent to $74/month), for 3 workspaces and 2,000 responses/month, unlimited seats, branding removal, attribute-based segmentation, all integrations, and iOS/Android SDKs
- Scale: $390/month billed monthly, or $3,900/year billed annually (equivalent to $325/month), for 5 workspaces and 5,000 responses/month, teams and access roles, quota management, plus Enterprise add-ons like unified feedback dashboards, AI topic labeling, two-factor authentication, and spam protection available on request
Pricing (Self-hosted):
- Community Edition: Free forever, open-source (AGPLv3), unlimited surveys and seats, you manage the infrastructure
- Enterprise Edition: Custom pricing with SSO and dedicated support
Who should research Formbricks:
- You're mapping Sprinklr's competitive landscape specifically for the Insights/Surveys use case, not Social or Service
- You need self-hosting for data residency, compliance, or internal security policy reasons Sprinklr's Sprinklr-managed-only infrastructure can't satisfy
- You want transparent, self-serve pricing instead of the sales-gated model every other name on this list shares with Sprinklr
2. Sprout Social: The Most Cited Direct Social Competitor
Sprout Social appears at the top of Sprinklr's own named-competitor filter and ranks #3 on Gartner's Sprinklr Social alternatives list (4.1 rating, 233 reviews). Founded in 2010 and headquartered in Chicago, it was named G2's #1 Best Software Product of 2024.
Key features:
- Publishing and scheduling across major networks with optimal send-time recommendations
- Smart Inbox for unified message management and team tagging/assignment
- Prebuilt and customizable analytics reports, including cross-channel and paid-vs-organic performance
- Lightweight social CRM with conversation history and Salesforce Service Cloud integration
- AI-powered workflows for faster engagement and reporting
How Sprout Social positions against Sprinklr:
It competes on time to value, not suite breadth. Sprinklr itself lists Sprout Social as a direct competitor with a dedicated "Sprinklr vs Sprout Social" comparison page, explicit acknowledgment from Sprinklr that this is a fight it expects to have. Within an hour of signing up, most Sprout Social teams can connect accounts, schedule a first post, and start monitoring engagement, a sharp contrast to the multi-week implementation timelines reviewers report for Sprinklr.
Transparent, published pricing. Sprout Social lists exact per-seat prices on its site. Sprinklr requires a sales conversation before you see a single number.
Pricing:
| Plan | Monthly Price | Key Limits |
|---|---|---|
| Standard | $199/seat | 5 social profiles |
| Professional | $299/seat | Unlimited profiles, competitor insights |
| Advanced | $399/seat | API access, sentiment analysis |
| Enterprise | Custom | SSO, priority support |
Who should research Sprout Social: Buyers specifically comparing the Social suite of Sprinklr, since Sprinklr names Sprout Social directly as a competitor on its own site.
3. Emplifi: The Highest-Rated Name in Gartner's List
Emplifi holds a 4.6 rating on Gartner's Sprinklr Social alternatives page, the highest of any name on that list, despite having the fewest reviews (69) among the top 8. It builds social marketing, customer care, and social commerce on one data model rather than bolting acquired products together.
Key features:
- Unified social marketing, care, and commerce in one platform
- AI co-pilot for content creation and customer service replies
- Unlimited user seats and unlimited owned profiles on every plan
- Social listening and sentiment analysis built in
- Influencer marketing and live commerce capabilities
How Emplifi positions against Sprinklr:
No per-seat tax. Every Emplifi plan includes unlimited users, a structural pricing difference from Sprinklr's traditional per-seat enterprise model.
One data model instead of four suites. Emplifi's AI-powered case routing claims 70% faster case handoff by eliminating the data silos that come from stitching together separate social, care, and commerce products, the same silo structure Sprinklr's four-suite model creates.
⚡ In practice: A brand with marketing, care, and commerce teams on three disconnected Sprinklr modules consolidates onto Emplifi's single data model and stops paying separately for headcount growth across teams.
Pricing: Custom, structured around three solution packages (Social Marketing, Social Care, Social Commerce), each with Essential, Advanced, and Intelligent tiers. Notable customers include IKEA, Delta, Canon, Sony, and Domino's Pizza, evidence it scales to Sprinklr-sized accounts.
Who should research Emplifi: Enterprise brands weighing Sprinklr specifically against a single-data-model rival with unlimited seats.
4. Hootsuite: The #2 Ranked Alternative by Volume
Hootsuite ranks #2 on Gartner's Sprinklr Social alternatives list (4.3 rating, 319 reviews, second only to Zoho Social by volume) and appears directly in Sprinklr's own named-competitor filter. Founded in 2008, it's the veteran of social media management.
Key features:
- Unlimited post scheduling across all major networks, plus Pinterest, YouTube, TikTok, and emerging platforms
- AI assistant (OwlyGPT) for content generation
- All-in-one inbox for engagement and DM automation
- Competitor benchmarking (5 to 20 competitors depending on tier)
- Team approval workflows and custom permissions
How Hootsuite positions against Sprinklr:
Wider network support at lower complexity. While Sprinklr focuses on unifying every customer-facing function, Hootsuite supports a broader range of individual networks, including Pinterest, YouTube, TikTok, and emerging platforms, without the CCaaS and marketing-suite overhead.
Flexible, published licensing. Hootsuite offers a 10% discount for annual commitment upfront, and its tiered pricing is public, unlike Sprinklr's quote-only model.
Pricing:
| Plan | Monthly Price | Key Limits |
|---|---|---|
| Standard | ~$165/user | 10 social accounts, 7-day listening |
| Advanced | ~$350/user | Unlimited accounts, 30-day listening |
| Enterprise | Custom | Unlimited users, SSO, Salesforce integration |
Who should research Hootsuite: Large or distributed teams comparing Sprinklr's Social suite against a network-breadth-first rival.
5. Agorapulse: The Mid-Market Alternative to Enterprise Complexity
Agorapulse doesn't appear on Sprinklr's own named-competitor filter or on Gartner's alternatives list, but it shows up consistently across independent "Sprinklr alternatives" roundups as the mid-market answer to Sprinklr's complexity. Over 31,000 marketers use the platform, including Ogilvy, WWF, and Atari.
Key features:
- Unified social inbox and unlimited post scheduling
- AI writing assistant and alt-text generator
- Ad comment moderation and automated moderation rules (higher tiers)
- Team performance and ROI reporting
- Canva, Zapier, and Google Analytics integrations
How Agorapulse positions against Sprinklr:
Transparent pricing with no hidden fees. All tiers are published, and support is genuinely 24/7 on every plan, versus the mixed support experiences reported for Sprinklr across G2 and Capterra.
It fills the gap between "too simple" and "too much." Agorapulse is the platform most often recommended specifically for teams that find Sprinklr's complexity is more than they need, without dropping to a bare-bones scheduler.
Pricing:
| Plan | Monthly Price (Annual) | Key Limits |
|---|---|---|
| Standard | $79/user | 10 profiles, basic reports |
| Professional | $119/user | 10 profiles, ad comments, team assignments |
| Advanced | $149/user | 10 profiles, automation rules, shared calendars |
| Custom | Tailored | Unlimited profiles, SSO, API access |
Who should research Agorapulse: Mid-sized teams weighing Sprinklr's Social suite against transparent pricing and consistently responsive support.
6. Brandwatch: Sprinklr's Named Insights-Suite Rival
Brandwatch appears directly on Sprinklr's own compare page as a named competitor (also operating the Falcon.io product, which ranks #5 on Gartner's alternatives list at 4.0 with 99 reviews). It treats social listening as a core competency rather than a bolt-on feature.
Key features:
- Consumer intelligence with deep research capabilities across 100M+ sources
- AI-powered trend detection and forecasting
- Social content calendar, publishing, and unified inbox
- Influencer discovery and campaign management
- Historical data access up to 13 months
How Brandwatch positions against Sprinklr:
Listening as the whole product, not a module. Brandwatch is consistently recognized in analyst reports, including the Forrester Wave for social suites, specifically for consumer intelligence depth that Sprinklr's broader, shallower Insights module doesn't match.
Focus over breadth. For organizations where understanding customer sentiment and market trends is mission-critical, Brandwatch's singular focus avoids the CCaaS and marketing overhead Sprinklr bundles in regardless of whether you need it.
Pricing: Custom enterprise pricing across three solution areas (Consumer Intelligence, Social Media Management, Influencer Marketing).
Who should research Brandwatch: Data-driven brands specifically weighing Sprinklr Insights against a listening-first specialist, since Sprinklr names Brandwatch directly on its own compare page.
7. Khoros: Sprinklr's Named Rival for Communities and Care
Khoros (now part of IgniteTech after a 2025 acquisition) also appears directly in Sprinklr's own named-competitor filter and ranks #6 on Gartner's Sprinklr Social alternatives list (4.3 rating, 91 reviews). It emphasizes branded online communities and customer care as core to the product.
Key features:
- Branded online communities with peer-to-peer support
- AI-powered digital customer service and omnichannel contact center capabilities
- Workflow automation and case routing
- Enterprise-grade security and governance
- Custom integrations with CRM and helpdesk systems
How Khoros positions against Sprinklr:
Community as a strategic pillar, not a feature. Khoros powers 300+ branded communities handling 1.8 billion visits annually, with customers reporting $500 million saved annually through self-service and a 25% NPS lift from engaged community members.
Deeper care workflow automation. Where Sprinklr's Service suite is one module among four, Khoros specializes in case routing and self-service deflection as its primary value proposition.
Pricing: Custom, across three offerings (Khoros Communities, Khoros Service, Khoros Social Media Management).
Who should research Khoros: Organizations where branded community and peer-to-peer support are strategic priorities within their Sprinklr evaluation, not just a nice-to-have.
8. Buffer: The Anti-Sprinklr
Buffer doesn't appear on Sprinklr's own compare page or the Gartner alternatives list, which makes sense: it operates at the opposite end of the market entirely. Where Sprinklr bundles everything into one enterprise suite, Buffer does a few things well: scheduling, basic analytics, and team collaboration.
Key features:
- Visual content calendar with drag-and-drop scheduling
- AI assistant for content creation and repurposing
- First-comment scheduling for Instagram and LinkedIn
- Community inbox for comment replies
- Canva, Unsplash, and Zapier integrations
How Buffer positions against Sprinklr:
A free plan that's actually useful. Buffer's free tier connects 3 social channels and schedules 10 posts per channel, not a teaser. Sprinklr, by contrast, has no free plan and no free trial at all, per Sprout Social's own published FAQ on the topic.
Minutes to first post, not weeks. Setup takes under 10 minutes for a first scheduled post, versus the multi-week implementation timelines reported for Sprinklr.
Pricing:
| Plan | Monthly Price | Key Limits |
|---|---|---|
| Free | $0 | 3 channels, 10 scheduled posts/channel |
| Essentials | $6/channel | Unlimited scheduling, 1 user, advanced analytics |
| Team | $12/channel | Unlimited users, approval workflows |
| Agency | $100/month (10 channels) | White-label reports, custom access |
Who should research Buffer: Small businesses, creators, and teams sizing up Sprinklr against the simplest possible alternative to confirm they actually need enterprise CX orchestration.
Sprinklr vs Formbricks: The Category Comparison That Doesn't Appear on Sprinklr's Own Site
Sprinklr's own compare page doesn't include a Formbricks comparison, and that omission is itself informative: it confirms Sprinklr doesn't treat dedicated XM/feedback platforms as a competitive priority. Here's how the two actually compare on the dimensions that matter for that specific use case.
| Dimension | Sprinklr | Formbricks |
|---|---|---|
| Pricing transparency | No public pricing; page 404s, every CTA leads to a sales call | Exact self-serve prices published, free to $390/month |
| Data residency / self-hosting | Sprinklr-managed cloud only (AWS/Microsoft/Google), including regional add-ons | Genuine self-hosted deployment option, AGPLv3 |
| Social/omnichannel CXM breadth | Extensive: social listening, CCaaS, marketing, and insights in one suite | Not a competitor here; Formbricks doesn't do social listening or contact-center routing |
| Feedback/survey depth | One module (Sprinklr Surveys) inside the Insights suite | The entire product: feedback management, feedback analytics, and workflows/integrations |
| Company profile | Public (NYSE: CXM), $857.2M FY2026 revenue, GAAP profitable | Private, seed-stage, open-source (AGPLv3) |
| API access | Not publicly documented at self-serve pricing | Full API (including MCP) free on every tier |
The short version: if you're mapping Sprinklr's competitive set for social media management, contact-center AI, or marketing, the 8 names above (plus Zendesk, LivePerson, Talkdesk, Five9, and NICE CXone on the Service side) are the real landscape. If you're mapping it for feedback and survey infrastructure specifically, the honest answer is that Sprinklr barely competes there on its own terms, and Formbricks, Qualtrics, and Medallia are the more relevant comparison set.
Where Sprinklr's Competitive Landscape Actually Breaks Down
Every source we reviewed for this guide, Sprinklr's own compare page, Gartner Peer Insights, and Ringly's alternatives roundup, frames "Sprinklr competitors" around Social and Service. None of them ask the question that actually matters for a feedback or XM buyer: does Sprinklr Surveys deserve to be evaluated as a standalone competitor to dedicated XM platforms, or is it just a checkbox feature inside a much bigger CCaaS/Social purchase?
Based on Sprinklr's own site structure (no dedicated Surveys compare page, no Surveys-specific alternatives list, and a pricing CTA that routes to Customer Service pricing, not Insights), the answer looks like the latter. That has a direct implication for company research: if your evaluation criteria includes "who competes with Sprinklr," and your actual need is a feedback program, you're not choosing between Sprinklr and its named Social/Service rivals at all. You're choosing between Sprinklr Surveys (a module) and dedicated feedback platforms that treat this as their whole product, Formbricks included.
How to Use This Competitive Landscape
Different parts of Sprinklr's suite compete in different markets. Here's how to map your own research to the right competitive set.
Match Your Evaluation to the Right Suite
- Evaluating the Service/CCaaS suite: Zendesk, LivePerson, Talkdesk, Five9, NICE CXone, Avaya, Dialpad, Genesys
- Evaluating the Social suite: Sprout Social, Hootsuite, Agorapulse, Buffer, Zoho Social, Salesforce Social Studio, Dash Hudson
- Evaluating the Insights/Surveys suite: Brandwatch, Meltwater, Khoros, Emplifi, or a dedicated XM platform like Formbricks
- Evaluating Sprinklr as a company (funding, ownership, stability): see the identity facts above; Sprinklr is public (NYSE: CXM), GAAP profitable, and has not changed ownership since its 2021 IPO
Then Evaluate These Criteria
| Criteria | Questions to Ask |
|---|---|
| Company stability | Is the competitor public or private? Profitable or venture-backed and burning cash? |
| Pricing transparency | Can you get a real number without a sales call? |
| Data control | Can you self-host? Where is data stored? Does the vendor ever access your data? |
| Suite match | Does this competitor actually overlap with the Sprinklr suite you're evaluating, or a different one? |
| Review depth | How many independent reviews back the rating, not just the star score? |
For related reading, see our Sprinklr alternatives guide for a switching-focused comparison of the same roster, our Qualtrics competitors guide for the equivalent research/XM-category landscape, and our Medallia alternatives guide.
Frequently Asked Questions
Researching Sprinklr's competitive landscape for a feedback or XM program specifically? Formbricks is the one name on this list that doesn't show up on Sprinklr's own compare page, because it competes in the category Sprinklr treats as an afterthought. See current pricing or get started free, no sales call required.
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