Sprinklr Competitors in 2026: The Market by Suite, Analyst Rankings and Company Health
Johannes
Co-Founder @ Formbricks
10 Minutes
Updated November 13, 2026
Sprinklr competitors change depending on which of its four suites you look at. In the contact center, Sprinklr competes with NICE, Genesys and Zendesk. In social media, it competes with Sprout Social and Hootsuite. In Voice of the Customer (VoC), it sits next to Qualtrics and Medallia in Gartner's 2026 Magic Quadrant. This page is a market overview: who Sprinklr competes with in each category, how analysts rank it, and how the company itself is doing. If you are choosing a tool to move to, read our Sprinklr alternatives guide instead. It has the tool-by-tool comparison and a switching plan.
At a glance: Sprinklr's competitive position in 2026
- Customer service: competes with NICE CXone, Genesys, Five9, Talkdesk, Zendesk and Avaya. Forrester rated Sprinklr a Strong Performer (not a Leader) in CCaaS in Q2 2025.
- Social media management and listening: competes with Sprout Social, Hootsuite, Emplifi, Khoros, Brandwatch and Meltwater. Sprinklr is a Leader in Gartner's 2026 Magic Quadrant for Social Media Management and Listening.
- Voice of the Customer: competes with Qualtrics, Medallia and Alchemer. Sprinklr is a Leader in the 2026 Gartner Magic Quadrant for VoC Platforms.
- Company health: fiscal 2026 revenue of $857.2 million (up 8%); in September 2026 Sprinklr lowered fiscal 2027 guidance to about 1% growth after second-quarter revenue rose 1% (Q2 fiscal 2027 results).
- Go-to-market: enterprise only since Self-Serve ended on April 30, 2026.
What type of company is Sprinklr?
Sprinklr is a public enterprise software company (NYSE: CXM) that sells a Unified Customer Experience Management (Unified-CXM) platform. Ragy Thomas founded it in 2009, it passed a $1 billion valuation in 2015, and it went public in 2021. Rory Read is President and CEO. The company is headquartered in New York and has about 3,000 employees.
The platform has four suites, each licensed separately:
| Suite | What it does |
|---|---|
| Sprinklr Service | Contact center (CCaaS), omnichannel routing, agent copilot, quality management, omnichannel surveys |
| Sprinklr Social | Publishing, engagement and employee advocacy across 30+ channels |
| Sprinklr Marketing | Campaign planning, social advertising and marketing analytics |
| Sprinklr Insights | Social listening, consumer intelligence, benchmarking and Sprinklr Surveys |
Because each suite meets a different set of rivals, "who competes with Sprinklr" only has a useful answer when you name the suite.
How is Sprinklr doing as a company?
Sprinklr's fiscal 2026 results (year ended January 31, 2026) show a profitable company with slow growth:
| Metric | Fiscal 2026 |
|---|---|
| Total revenue | $857.2 million, up 8% |
| Subscription revenue | $756.3 million, up 5% |
| Operating income | $40.2 million |
| Customers above $1 million | 141 |
| Remaining performance obligations | Flat year over year (current RPO up 1%) |
| Fiscal 2027 revenue guidance | $866.5 million to $868.5 million, about 1% growth (updated September 2026; was $869 million to $871 million in March) |
Other 2025 and 2026 moves shape the competitive picture:
- Self-Serve shutdown. Sprinklr discontinued Self-Serve, with service ending April 30, 2026. Smaller teams now have no direct path into Sprinklr, which hands that segment to Sprout Social, Hootsuite, Zendesk and survey tools. See our Sprinklr pricing guide for what enterprise contracts cost now.
- Germany hosting. In March 2025 Sprinklr launched local data hosting in Germany via Google Cloud, a direct answer to EU data residency questions in competitive deals.
- Buyback. The board authorized a $200 million share repurchase in March 2026.
- Q2 fiscal 2027. Revenue rose 1% to $213.7 million, operating margins narrowed, and full-year guidance was trimmed, while RPO grew 11% to $1.03 billion (Sprinklr).
Read together, these point to a company focused on margins and large accounts, under a CEO running a multi-year transformation.
What companies use Sprinklr?
Sprinklr reports more than 1,600 enterprise customers, including Microsoft, P&G and Samsung, and 59% of the Fortune 100 (Sprinklr). 141 customers spend more than $1 million a year. Its customer base is concentrated in large, global brands with many social accounts, large contact centers, or both.
Sprinklr competitors by suite
| Suite | Main competitors | Where the fight is |
|---|---|---|
| Service (CCaaS) | NICE CXone, Genesys, Five9, Talkdesk, Avaya, Dialpad, Zendesk, LivePerson | Voice depth, workforce management, AI agents |
| Social | Sprout Social, Hootsuite, Emplifi, Khoros, Dash Hudson, Agorapulse | Ease of use, price per seat, approvals at scale |
| Insights (listening) | Brandwatch, Meltwater, Emplifi | Data coverage, research workflows |
| Insights and Service (VoC and surveys) | Qualtrics, Medallia, Alchemer | Survey depth, closed-loop action, data ownership |
| Marketing | Overlaps with social suite rivals | Bundled with Social in most deals |
Sprinklr's own compare page is organized by Customer Service, Social Media Management, and Research and Insights. Its navigation links head-to-head pages against Zendesk, Sprout Social and LivePerson, plus a Brandwatch alternatives article. Those pages tell you which deals Sprinklr expects to fight.
For tool-by-tool pros, limits and pricing of the main names, see the Sprinklr alternatives guide.
How the main Sprinklr competitors position against it
Each rival attacks a different weakness of a four-suite platform. These snapshots cover the argument each one makes in a competitive deal. Pricing lives in the alternatives guide.
Contact center rivals
- NICE CXone and Genesys Cloud CX argue depth. They are dedicated CCaaS platforms with long histories in voice, routing and workforce management, and Forrester placed Sprinklr below the Leaders in its Q2 2025 CCaaS Wave.
- Five9 and Talkdesk argue speed and focus for mid-size and large contact centers that do not need social or marketing tools.
- Zendesk argues simplicity for digital-first support teams, with published plans and fast setup.
Social and listening rivals
- Sprout Social argues usability and time to value. Sprinklr publishes a dedicated head-to-head page against it, which shows how often the two meet.
- Hootsuite argues network breadth and familiarity for distributed teams.
- Emplifi argues one data model across social marketing, care and commerce.
- Brandwatch and Meltwater argue research depth. Both build their products around listening and consumer intelligence.
- Khoros argues communities and care. IgniteTech acquired Khoros from Vista Equity on May 27, 2025, an ownership change buyers should factor into long contracts.
Voice of the Customer rivals
- Qualtrics argues survey and research depth across customer, employee and market research, and now owns Press Ganey Forsta and InMoment.
- Medallia argues frontline action: routing feedback and speech analytics to staff in large, multi-site organizations.
- Alchemer argues price and flexibility for survey-led programs, and added reviews and listings data through Chatmeter.
- Formbricks argues data ownership: the same feedback program, run on infrastructure the customer controls.
Sprinklr's counter in every category is the same: one platform, one data model and one contract across service, social, marketing and insights. That argument is strongest for global enterprises that use three or four suites. It is weakest for teams that use one.
Analyst rankings: where Sprinklr leads and where it does not
| Report | Sprinklr's position | Other vendors in the same report |
|---|---|---|
| Gartner Magic Quadrant for Voice of the Customer Platforms, 2026 | Leader | Qualtrics, Medallia, Alchemer and others |
| Gartner Magic Quadrant for Social Media Management and Listening, 2026 | Leader, per Sprinklr | Sprout Social, Hootsuite, Emplifi, Brandwatch and others |
| Forrester Wave: Social Suites, Q4 2024 | Leader, per Sprinklr | Social suite vendors |
| Forrester Wave: CCaaS Platforms, Q2 2025 | Strong Performer, per Sprinklr | NICE, Genesys and other CCaaS vendors |
The pattern is clear. Sprinklr is strongest in social and is recognized as a leader in VoC. In the contact center, where it puts most of its product focus, Forrester rates it a Strong Performer rather than a Leader.
The Voice of the Customer market in 2026
Sprinklr's Leader position in VoC puts it in the same buying conversation as Qualtrics and Medallia. Sprinklr runs surveys in two places: Sprinklr Surveys inside Insights, and omnichannel surveys inside Service. Evaluate it as a full VoC vendor.
The VoC market is also consolidating. Qualtrics completed its acquisition of Press Ganey Forsta in May 2026, which brings InMoment under the same owner. Alchemer acquired Chatmeter in September 2025 to add reviews and listings. Fewer independent vendors means buyers have less leverage at renewal, and more of their customer feedback history sits in a small number of vendor clouds.
That shift is why data ownership has become a selection criterion in VoC deals. All of the large VoC suites, Sprinklr included, are vendor-hosted. None let you run the platform inside your own network.
Where Formbricks fits in this market
Formbricks competes in the VoC and feedback part of this map, against Sprinklr Surveys, Qualtrics and Medallia. It does not compete in contact center, social publishing or listening.
Enterprises choose Formbricks to own their experience data instead of renting it back:
- Data sovereignty: responses stay in your jurisdiction and on infrastructure you choose.
- Deployment choice: self-hosted today, on your own servers or in your own cloud account on AWS, Azure or GCP. Dedicated cloud and Managed by Formbricks (EU or Saudi Arabia) are coming soon. See how Formbricks self-hosting works.
- Security and compliance: ISO 27001 compliant, with a SOC 2 Type II audit covering the hosted Public Cloud (SOC 2, compliance), plus SSO, access roles, audit logging, a DPA and custom terms, and zero sub-processors when self-hosted.
For IT, that means the security review covers infrastructure you already control. For CX, it means surveys plus Unify Feedback, which brings feedback from other sources into one dataset with AI enrichment and dashboards, and Workflows (beta) that act on responses, all connectable through webhooks, the API and MCP. Surveys plans include unlimited seats and scale by responses. The core is open source, which is how we make that level of control possible. Formbricks is backed by OSS Capital, and organizations such as Siemens and Flixbus use it.
The trade-off is scope. Formbricks has no social listening, publishing or contact center routing. Teams that need those keep a specialist tool next to it. You can test the Experience Suite with a free 15-day trial license key. It is sold as an annual license by quote, priced by responses and workspaces, with unlimited seats.
Is Sprinklr a CRM system?
No. Sprinklr does not manage sales pipelines, opportunities or account records. It sits next to a CRM, handles customer-facing channels, and sends data into systems like Salesforce. Comparing Sprinklr with Salesforce Service Cloud only makes sense for the contact center suite.
How to use this market map
- Name the suite. Decide which Sprinklr suite your evaluation is about. The competitor list changes completely between them.
- Check analyst position for that suite. A VoC Leader is not automatically a CCaaS Leader.
- Check company health. Look at growth, ownership changes and product focus for each vendor on your list.
- Decide where your data must live. If the answer is "inside our own infrastructure," the shortlist for feedback data narrows to self-hostable tools.
- Then compare tools. Use the Sprinklr alternatives guide for pros, limits and pricing.
Related comparisons
- Sprinklr alternatives: 10 tools by suite, with a switching plan
- Sprinklr pricing: enterprise contract benchmarks and a 3-year cost model
- Qualtrics competitors and Medallia competitors: the rest of the VoC market