QuestionPro Pricing in 2026: Plans, Contract Terms, Real Costs and an Enterprise Alternative
Johannes
Co-Founder @ Formbricks
11 Minutes
Updated November 13, 2026
QuestionPro pricing is more open than most research platforms. The QuestionPro pricing page shows dollar figures for two paid survey plans, and the Research Suite now has a public cost calculator. The catch sits in the details: a 5-seat minimum on Team Edition, a 1-year minimum subscription, no refunds, and quote-only pricing for the CX and EX products. This guide covers each plan, the contract terms, and what a research or CX team actually pays.
Quick answer
| Plan | Price | Users | Responses | Who it fits |
|---|---|---|---|---|
| Essentials | Free | 1 | 200 per survey | Testing the tool |
| Advanced | $99/user/month, billed annually ($1,188/year) | 1 | 25K per year | A single researcher |
| Team Edition | $83/user/month, billed annually (from $4,980/year) | 5+ | 100K per survey | Research or CX teams |
| Research Suite | Flat annual quote, public cost calculator | 10+ | Custom | Market research programs |
| CX and EX | Request pricing | Custom | Custom | Enterprise CX and employee programs |
Verdict: QuestionPro is good value for a solo researcher on Advanced and for research teams that need panels, conjoint and MaxDiff. It is a weaker fit if you need SSO or HIPAA below the Research tier, a monthly contract, or control over where your data runs.
QuestionPro pricing plans in 2026
QuestionPro's pricing page has three tabs: Surveys and Research, Customer Experience, and Employee Experience. Only the first tab shows dollar figures. All prices below come from questionpro.com/pricing, checked November 12, 2026.
QuestionPro pricing page, captured August 15, 2026. Plan prices were unchanged on November 12, 2026.
Essentials: free
Essentials is a lifetime free plan with 1 user, 200 responses per survey, 30 question types, a global data center and 24/7 chat and email support. It is enough to test the editor and run small one-off surveys.
Advanced: $99 per user per month
Advanced is the "Most popular" plan and the only one with a 10-day free trial. It covers 1 user, 25K responses per year, 38 question types and the global data center. Advanced adds QuestionPro AI, NPS, multilingual surveys, advanced branching, quota management, SPSS export and API access. At $99 billed annually, one seat costs $1,188 a year.
Team Edition: $83 per user per month, 5-user minimum
Team Edition costs less per seat than Advanced, but it starts at 5 users, so the floor is $415 a month or $4,980 a year. It includes 100K responses per survey (not per year), 46 question types, regional data centers and a dedicated account manager. This is also the first tier with user roles, webhooks, custom scripting, SMS surveys, and the HubSpot and Zapier integrations.
A team of 3 that needs collaboration has two choices: 3 separate Advanced seats ($3,564 a year) without user roles, webhooks or the HubSpot and Zapier integrations, or 5 Team Edition seats ($4,980 a year) with 2 unused.
Research Suite: flat annual price, public calculator
Research Suite is for market research teams and starts at 10 users. It adds conjoint, MaxDiff, Van Westendorp and Gabor-Granger questions, QuestionPro Audience panels, Communities, InsightsHub and a dedicated success manager. QuestionPro now describes it as "a flat annual platform" and links a research cost calculator so you can estimate cost before a sales call.
Customer Experience and Employee Experience: request pricing
The CX tab (VoC, journey management, closed-loop case management) and the EX tab (engagement surveys, 360 feedback) show no prices. Both route to a sales form, and we found no reliable third-party spend data for them.
Compare plans: what each QuestionPro tier unlocks
| Feature | Essentials | Advanced | Team Edition | Research Suite |
|---|---|---|---|---|
| API access | No | Yes | Yes | Yes |
| Webhooks and custom scripting | No | No | Yes | Yes |
| Salesforce | No | Yes | Yes | Yes |
| HubSpot, Zapier | No | No | Yes | Yes |
| User roles and permissions | No | No | Yes | Yes |
| Regional data centers | No | No | Yes | Yes |
| SAML SSO | No | No | No | Yes |
| HIPAA | No | No | No | Yes |
| Conjoint, MaxDiff, panels | No | No | No | Yes |
| ISO 27001, GDPR, CCPA, SOC 2 audited data centers | Yes | Yes | Yes | Yes |
Source: the feature comparison on questionpro.com/pricing. Security teams should note that SSO and HIPAA coverage sit only in the Research tier and the CX and EX products.
QuestionPro contract terms: minimums, refunds and cancellation
The pricing page shows the price. The QuestionPro pricing help page shows the terms:
- 1-year minimum. "You need to subscribe for a minimum of one year."
- No refunds. There is no money-back guarantee, no pro-rated refunds on cancellation, and no refund if you forget to cancel.
- Data is deleted on cancellation. When you cancel, your surveys and response data are removed from QuestionPro's servers, so export first.
- Annual billing runs year to year. The cycle starts on the day you upgrade and renews until you cancel.
- Monthly to annual only. You can move from a monthly license to an annual one, but not back.
- Single-user licenses by default. Sharing a login breaks the license terms. Multi-user licenses start at Team Edition.
- Discounts for commitment. Annual and multi-year contracts can get discounts through sales. Academic and nonprofit pricing has separate pages.
QuestionPro's research cost calculator advertises month-to-month contracts for research programs, which conflicts with the help page, so get the term in writing.
For a procurement team, the practical effect is simple: you commit to 12 months up front, and the exit path is an export.
What QuestionPro costs in practice
| Scenario | Plan | Yearly cost |
|---|---|---|
| 1 researcher, under 25K responses a year | Advanced | $1,188 |
| 3 people who need roles, webhooks or HubSpot | Team Edition, 5 seats | $4,980 |
| 8-person research team | Team Edition, 8 seats | $7,968 |
| Panel and conjoint research program | Research Suite | Quote (use the cost calculator) |
| CX or EX program | CX or EX platform | Quote only |
What reviewers say
QuestionPro holds 4.8 out of 5 from 544 reviews on Capterra (updated October 2026), with value for money among its highest sub-scores. QuestionPro's homepage cites 5.3M users, 8 regional data centers, and ISO 27001, HIPAA and GDPR coverage. The ratings reflect a capable product. The pricing questions above are about structure, not quality.
QuestionPro pricing and the 2026 research platform market
QuestionPro sells itself as a Qualtrics alternative, so the comparison matters. Qualtrics publishes one self-serve price: $420 a month, billed annually at $5,040, for 1,000 responses (Qualtrics buy online). Everything else is quoted. Qualtrics also closed its $6.75B Press Ganey Forsta acquisition in May 2026 and shut down Delighted the same summer. See our Qualtrics pricing breakdown for the full picture.
Consolidation like this is why more enterprise teams ask where their research data lives and who controls the platform.
Formbricks: own your research and CX data
Enterprises move to Formbricks for three reasons: data sovereignty, self-hosting and security review. Own your experience data instead of renting it back.
For IT and security:
- Self-hosting your way. Run Formbricks on your own servers, self-hosted in your own AWS, Azure or GCP account, or have Formbricks manage it. With Docker or Kubernetes (Helm charts), responses stay in your jurisdiction. See how Formbricks self-hosting works.
- Certified. Formbricks is SOC 2 Type II and ISO 27001 compliant, and GDPR and CCPA compliant (compliance overview). The SOC 2 audit covers the Formbricks Public Cloud, hosted in Frankfurt, Germany. Self-hosted customers run their own controls on the same codebase.
- Enterprise controls. SAML and OIDC SSO, 2FA, teams and access roles, audit logging, a DPA and custom terms. When you self-host, there are zero sub-processors.
- HIPAA path. The Formbricks Public Cloud is not HIPAA compliant. Self-hosting keeps health data inside your own environment.
For research and CX teams:
- Link, website, in-app and email surveys on one platform, with all question types, logic, hidden fields and partial responses.
- Unify Feedback brings feedback from surveys, CSVs and APIs into one place, with AI sentiment enrichment, Topics (preview) and shareable dashboards and charts (Experience Suite). Workflows (beta) can send an email when a response is completed.
- Cost follows responses, not seats. Every paid plan includes unlimited seats, so you never buy 5 seats to get 3 people working.
- Responses flow out through the API, webhooks, and Slack, Zapier, Make, n8n, Activepieces, Notion, Google Sheets and Airtable. Salesforce, HubSpot and Attio connect through documented recipes using Make, n8n or a webhook (Salesforce guide). Formbricks has no native Salesforce app yet.
Pricing: The Experience Suite is an annual license by quote, priced by responses and workspaces, with unlimited seats and a free 15-day trial license key (enterprise license). For small teams, Surveys Pro costs $89 a month, or $74 a month billed annually (pricing).
Trade-offs to know: Formbricks has no respondent panel, no conjoint or MaxDiff, no communities product and no research services. If those drive your program, QuestionPro Research Suite does more.
QuestionPro pricing vs Formbricks
| QuestionPro | Formbricks | |
|---|---|---|
| Pricing model | Per user, billed annually | Per response volume, unlimited seats |
| Team entry point | Team Edition, 5-seat minimum ($4,980/year) | No seat minimum on any plan |
| Enterprise tier | Research Suite flat annual quote, CX and EX by quote | Experience Suite by quote, 15-day trial license |
| Contract terms | 1-year minimum, no refunds, data deleted on cancel | Surveys monthly or annual; self-hosted data stays with you |
| SSO | Research Suite, CX and EX only | Experience Suite and self-hosted Enterprise Code (SAML and OIDC) |
| Hosting | 8 regional data centers, GovCloud option; no self-hosted option on the pricing page | Surveys in the Public Cloud (EU, Frankfurt); Experience Suite self-hosted on your own servers or cloud account today, with Dedicated cloud and Managed by Formbricks coming soon |
| Market research depth | Panels, conjoint, MaxDiff, communities | None of these |
QuestionPro pricing FAQ
How much does QuestionPro cost?
Does QuestionPro have a minimum contract or refunds?
How much does Qualtrics cost per month?
Does QuestionPro pay?
What is the most expensive way to survey people?
What is the best free survey tool to use?
Does QuestionPro have a free plan?
How many responses does QuestionPro Team Edition include?
How much does QuestionPro Research Suite cost?
Does QuestionPro offer self-hosting?
Which QuestionPro plan includes SSO and HIPAA?
Is there a QuestionPro discount for nonprofits or academics?
Final verdict
Choose QuestionPro if your program runs on market research methods (panels, conjoint, MaxDiff, communities) and a 1-year contract with per-user pricing works for your budget.
Choose Formbricks if your security review requires self-hosting on your own servers or cloud account, you want a SOC 2 Type II audited Public Cloud and ISO 27001 without buying a research suite, and you want cost to follow responses instead of seats.
Related comparisons
- QuestionPro vs SurveyMonkey: plan-by-plan comparison of the two survey platforms
- Qualtrics pricing: the one public Qualtrics price and what quotes look like
- SurveyMonkey pricing: Individual, Team and Enterprise plans explained