Zonka Feedback Pricing in 2026: No Dollar Figures, Three Conflicting Third-Party Numbers

Johannes

Co-Founder @ Formbricks

10 Minutes

August 16th, 2026

Zonka Feedback's pricing page is titled "Flexible Pricing Tailored for your Business." What it actually shows is two products, Feedback Management and AI Feedback Intelligence, each with a "Get a Custom Quote" button and not a single dollar sign anywhere on the page.

This is more opaque than every other brand in this comparison series, there isn't even an SSO add-on price or a spend threshold to anchor against, the way some quote-gated competitors at least offer. So we went looking at every third-party source we could find, and what we found was a set of numbers that don't agree with each other at all. Here's the full picture, plus how it compares to Formbricks, an open source feedback and experience management suite you can run and review before talking to anyone.

I believe Zonka Feedback is the right call if:

• You're actively migrating off Delighted and want free assisted data and workflow migration, Zonka runs a dedicated Delighted-replacement campaign
• You need feedback data hosted in a specific region (US, Europe, Australia, or India) for compliance reasons
• You want AI-driven thematic and sentiment analysis bundled with your survey tool rather than purchased separately

It's a weaker fit if:

• You want to see any price, even a rough one, before booking a demo
• You're a small team that wants to self-serve sign up and start collecting feedback today
• You need to compare costs across vendors quickly, Zonka's own page gives you nothing to compare against

Table of contents:

• Zonka Feedback Pricing at a Glance
• What's Actually on the Pricing Page
• Three Third-Party Sources, Three Different Numbers
• Where Zonka Feedback Pricing Falls Short
• What Reviewers Say
• Formbricks: An Open Feedback and Experience Management Suite
• How Experience Suite Pricing Works
• Zonka Feedback vs Formbricks: Side-by-Side Pricing
• Feature Value Breakdown
• Who Should Actually Pay for Zonka Feedback
• Zonka Feedback Pricing FAQ
• Final Verdict

Zonka Feedback Pricing at a Glance

Sources: zonkafeedback.com/pricing, G2, Capterra, and Crozdesk, all captured August 15, 2026.

Captured August 15, 2026 from zonkafeedback.com/pricing.

What's Actually on the Pricing Page

Zonka Feedback sells two distinct products, and the pricing page splits accordingly:

Both products can be bought separately or bundled, per Zonka's own pricing-page FAQ: "Pricing is primarily based on the number of responses for the Feedback Management product and data credits for the Feedback Intelligence product." No indicative starting price is given anywhere on the page for either one.

The page does note the platform is powering "2,000+ of the best customer experiences" and offers regional data hosting in the US, Europe, Australia, or India, alongside ISO 27001:2022, GDPR, and HIPAA compliance.

The Bottom Line: you get a clear picture of what each product does. You get zero information about what either one costs until you book a meeting.

Three Third-Party Sources, Three Different Numbers

Because Zonka's own site gives buyers nothing to work with, third-party software directories have stepped in, and their numbers don't agree with each other:

These three listings disagree by roughly 6x on Feedback Management's entry price alone ($33 versus $199), and by more than 2x on the AI Feedback Intelligence add-on ($399 versus $999). None of these figures appear on zonkafeedback.com itself, they're all third-party estimates or cached vendor-submitted tables, and none could be independently confirmed against a live Zonka-published number.

Worth flagging directly: when three reputable software directories can't agree within a factor of six on a single vendor's entry price, that's a strong signal the vendor's actual pricing has either changed recently or genuinely varies too much by deal to summarize in a table, not a data quality failure on any one directory's part.

The Bottom Line: treat every number in this section as directional, not a quote you can hold Zonka Feedback to. The only thing all three sources agree on is that pricing is not published anywhere by Zonka itself.

Where Zonka Feedback Pricing Falls Short

Total Pricing Opacity, More Than Most Competitors in This Category

• No dollar figures anywhere on zonkafeedback.com/pricing, not even an add-on price or spend threshold to anchor against
• Even AskNicely, a similarly quote-gated competitor, discloses an SSO add-on price and a CSM eligibility threshold; Zonka discloses neither

Two Separate Products, Two Separate Quotes

• Feedback Management and AI Feedback Intelligence are priced and quoted independently, or bundled, adding a layer of complexity before a buyer even gets a number
• The FAQ's own explanation ("responses for Feedback Management, data credits for Feedback Intelligence") means a buyer needs to estimate usage across two different metrics just to request an accurate quote

Third-Party Sources Actively Disagree

• G2, Capterra, and Crozdesk each report different starting prices for the same product, with no way to know which, if any, reflects current reality
• This makes "Zonka Feedback pricing" one of the hardest of any brand in this series to research from the outside

What Reviewers Say

Zonka Feedback holds a 4.7 rating across 81 reviews on G2, per a listing snippet rather than a full page pull.

Zonka Feedback's own homepage and pricing page display two different scale claims side by side without reconciling them: "2,000+ Global Brands / 30+ Countries / 1 Million Surveys per month" in one place, and "Trusted by 1,000+ Industry Leaders Worldwide" in another. Both are reported here as they appear on the vendor's own site.

Formbricks: An Open Feedback and Experience Management Suite

Formbricks isn't a single-purpose NPS tool with a separate paid add-on for analysis. It's an open source feedback and experience management suite built around three things: feedback management, feedback analytics, and workflows and integrations, all in one product under one license.

Feedback Management. Formbricks unifies website surveys, in-app surveys, link surveys, and branded email surveys under one platform and one license, not a two-product structure requiring separate quotes.

Feedback Analytics. Response data flows into one dashboard regardless of channel. Follow individual response trails or zoom out to the aggregate view, track partial and dropped-off responses, and segment by custom attributes, all included, not a separate "Intelligence" product billed by data credits.

Workflows and Integrations. Formbricks Workflows automate what happens after a response comes in. Native integrations connect to Salesforce, HubSpot, Slack, Google Sheets, and Notion via webhooks and an API that's also in the self-hosted Community Edition.

How Experience Suite Pricing Works

The Experience Suite is an annual license, priced by the responses you collect and the workspaces you run. Seats are unlimited on every plan. It's one license for one product, not two products with two quotes.

We don't publish a price list either, because the right setup depends on your volume, workspaces and deployment. We quote after a first call. The difference is what you can do before that call:

• Evaluate first. The open source Community Edition runs on your own servers, so you can review the code and run real surveys before you talk to anyone.
• Trial in your own instance. Where Zonka offers a 14-day trial in its cloud, a Formbricks trial license key switches on Experience Suite features in your own instance for 15 days.
• Nothing to migrate. The license key unlocks features in the same code as the open source edition.
• Terms you choose. Licenses run for one, two or three years. Longer terms cost less per year.
• Support included. Every license includes human support with an SLA and a deployment success plan.
• No hard stop. Self-hosted, the software keeps running if you go over your licensed volume. We settle it at renewal.

The Bottom Line: both vendors quote after a call. With Formbricks there are three things on the bill (responses, workspaces, term), seats are never charged, and there's no second product billed by data credits.

Formbricks Self-Hosting: Community Edition

The open source, self-hosted Community Edition, licensed under AGPLv3, is where Formbricks diverges most sharply from Zonka Feedback's cloud-only, quote-gated model:

• True customer-controlled self-hosting, not a choice among Zonka's four vendor-managed hosting regions
• No response limits. Unlimited surveys, responses, and team members.
• No vendor lock-in. The Experience Suite license key unlocks features in the same code, so there's nothing to migrate, and your data stays on your servers.
• Compliance. Self-hosted, Formbricks adds no new processor to your compliance chain.
• Full API on self-hosted, too.

Zonka Feedback vs Formbricks: Side-by-Side Pricing

Feature Value Breakdown

Pricing Transparency

Zonka Feedback's Approach: Zero dollar figures anywhere on the official pricing page, for either product. Third-party directories disagree with each other by up to 6x on what the entry price actually is.

Formbricks' Approach: No price list either. The Experience Suite is quoted after a first call. The model is simple: responses, workspaces and term. Seats are never charged, and you can run the full open source code before the call.

Value Verdict: Closer than it looks. Neither vendor publishes a price. Formbricks has fewer variables on the bill and lets you evaluate the code first, but you still need a call to get a number. Zonka's page does disclose less than fellow quote-gated competitors like AskNicely, which at least publishes an SSO add-on price.

AI Feedback Intelligence Depth

Zonka Feedback's Approach: A dedicated, purpose-built AI Feedback Intelligence product line handles theme/entity extraction, sentiment analysis, and an "Ask AI" assistant, a genuinely mature second product.

Formbricks' Approach: AI topic and subtopic labeling is part of the platform, not a fully separate, purpose-built analysis product.

Value Verdict: Zonka Feedback wins here. If your program specifically needs a dedicated AI analysis layer on top of survey collection, that's real, purpose-built depth Formbricks doesn't fully match.

Data Residency Options

Zonka Feedback's Approach: Offers a choice of four hosting regions (US, Europe, Australia, India) within its own vendor-managed cloud.

Formbricks' Approach: Self-hosted today, so data never leaves your own infrastructure. Dedicated cloud and Managed by Formbricks (EU or Saudi Arabia) are coming.

Value Verdict: Zonka Feedback offers more regional choice within a vendor-managed cloud today. Formbricks wins for any buyer where self-hosting, not just regional choice, is the actual requirement.

Who Should Actually Pay for Zonka Feedback

Zonka Feedback makes sense if you're actively migrating off Delighted and want free assisted migration, you need feedback data hosted in a specific region for compliance reasons, or you want AI-driven thematic analysis bundled with your survey tool rather than purchased as a separate line item from a different vendor.

It's a weaker fit if you want to see any price before booking a demo, or you're a small team that wants to self-serve sign up today rather than go through a sales-led evaluation for both the Feedback Management and AI Feedback Intelligence products.

A useful illustration: an e-commerce retailer with feedback scattered across support tickets, NPS surveys, and app-store reviews wants one AI layer to surface recurring product complaints across all three sources, a use case Zonka's AI Feedback Intelligence product is built for, but the retailer still can't get even a ballpark number for either product without booking a call.

Zonka Feedback Pricing FAQ

Final Verdict

👍 Zonka Feedback is the right call if you're migrating off Delighted and want free assisted migration, you need feedback data hosted in a specific region for compliance, or you want a dedicated AI Feedback Intelligence product bundled alongside your survey tool rather than sourced from a separate vendor. Reviewers consistently praise its data management and customization depth.

👉 Formbricks is the better fit if you want to run the software before a sales call, you'd rather run feedback management, feedback analytics, and workflows on one unified platform instead of two separately-quoted products, and you want a genuinely self-hosted option that none of Zonka's four hosting regions provide. The Experience Suite is quoted after a call too, with a bill that follows responses and workspaces, never seats, and the AGPLv3-licensed Community Edition gives you a self-hosted path Zonka Feedback doesn't offer at any price.

The honest read: Zonka Feedback is more opaque about pricing than nearly every other brand in this comparison series, and the conflicting third-party estimates (from $33 to $999/month depending on source and product) make it genuinely hard to research from the outside. If you'd rather run the software first and get one quote after one call, here's how Experience Suite pricing works.