Zonka Feedback Pricing in 2026: No Dollar Figures, Three Conflicting Third-Party Numbers

Zonka Feedback's pricing page is titled "Flexible Pricing Tailored for your Business." What it actually shows is two products, Feedback Management and AI Feedback Intelligence, each with a "Get a Custom Quote" button and not a single dollar sign anywhere on the page.

This is more opaque than every other brand in this comparison series, there isn't even an SSO add-on price or a spend threshold to anchor against, the way some quote-gated competitors at least offer. So we went looking at every third-party source we could find, and what we found was a set of numbers that don't agree with each other at all. Here's the full picture, plus how it compares to Formbricks, an open feedback and experience management suite that publishes every tier's price directly.

I believe Zonka Feedback is the right call if:

• You're actively migrating off Delighted and want free assisted data and workflow migration, Zonka runs a dedicated Delighted-replacement campaign
• You need feedback data hosted in a specific region (US, Europe, Australia, or India) for compliance reasons
• You want AI-driven thematic and sentiment analysis bundled with your survey tool rather than purchased separately

It's a weaker fit if:

• You want to see any price, even a rough one, before booking a demo
• You're a small team that wants to self-serve sign up and start collecting feedback today
• You need to compare costs across vendors quickly, Zonka's own page gives you nothing to compare against

Table of contents:

• Zonka Feedback Pricing at a Glance
• What's Actually on the Pricing Page
• Three Third-Party Sources, Three Different Numbers
• Where Zonka Feedback Pricing Falls Short
• What Reviewers Say
• Formbricks: An Open Feedback and Experience Management Suite
• Zonka Feedback vs Formbricks: Side-by-Side Pricing
• Feature Value Breakdown
• Who Should Actually Pay for Zonka Feedback
• Zonka Feedback Pricing FAQ
• Final Verdict

Zonka Feedback Pricing at a Glance

What	Zonka Feedback's Answer
Published tiers	None, every CTA is "Get a Custom Quote" or "Book a Demo"
Pricing metric	Response volume for Feedback Management; data credits for AI Feedback Intelligence
Free trial	14-day free trial advertised on the homepage
G2's reported starting prices	Customer Feedback: $99/month; AI Feedback Intelligence: $399/month
Capterra's reported starting prices	No Feedback Management: $199/month; Intelligence: $999/month
Crozdesk's reported starting price	$33/month (no free plan, trial-based)

Sources: zonkafeedback.com/pricing, G2, Capterra, and Crozdesk, all captured August 15, 2026.

Captured August 15, 2026 from zonkafeedback.com/pricing.

What's Actually on the Pricing Page

Zonka Feedback sells two distinct products, and the pricing page splits accordingly:

Product	What It Covers
Feedback Management	Omni-channel survey creation and distribution (email, SMS, WhatsApp, offline, website, in-product), NPS/CSAT/CES measurement, drag-and-drop survey builder, case management, CX automation and workflows
AI Feedback Intelligence	A separate GenAI-powered add-on that unifies feedback from surveys, support tickets, and reviews, then applies theme/entity extraction, sentiment analysis, and an "Ask AI" insights assistant

Both products can be bought separately or bundled, per Zonka's own pricing-page FAQ: "Pricing is primarily based on the number of responses for the Feedback Management product and data credits for the Feedback Intelligence product." No indicative starting price is given anywhere on the page for either one.

The page does note the platform is powering "2,000+ of the best customer experiences" and offers regional data hosting in the US, Europe, Australia, or India, alongside ISO 27001:2022, GDPR, and HIPAA compliance.

The Bottom Line: you get a clear picture of what each product does. You get zero information about what either one costs until you book a meeting.

Three Third-Party Sources, Three Different Numbers

Because Zonka's own site gives buyers nothing to work with, third-party software directories have stepped in, and their numbers don't agree with each other:

Source	Reported Starting Prices
G2	Customer Feedback: $99/month; AI Feedback Intelligence: $399/month
Capterra	No Feedback Management: $199/month (flat rate); Intelligence: $999/month (flat rate)
Crozdesk	Starting from $33/month; no free plan, but a trial is offered

These three listings disagree by roughly 6x on Feedback Management's entry price alone ($33 versus $199), and by more than 2x on the AI Feedback Intelligence add-on ($399 versus $999). None of these figures appear on zonkafeedback.com itself, they're all third-party estimates or cached vendor-submitted tables, and none could be independently confirmed against a live Zonka-published number.

Worth flagging directly: when three reputable software directories can't agree within a factor of six on a single vendor's entry price, that's a strong signal the vendor's actual pricing has either changed recently or genuinely varies too much by deal to summarize in a table, not a data quality failure on any one directory's part.

The Bottom Line: treat every number in this section as directional, not a quote you can hold Zonka Feedback to. The only thing all three sources agree on is that pricing is not published anywhere by Zonka itself.

Where Zonka Feedback Pricing Falls Short

Total Pricing Opacity, More Than Most Competitors in This Category

• No dollar figures anywhere on zonkafeedback.com/pricing, not even an add-on price or spend threshold to anchor against
• Even AskNicely, a similarly quote-gated competitor, discloses an SSO add-on price and a CSM eligibility threshold; Zonka discloses neither

Two Separate Products, Two Separate Quotes

• Feedback Management and AI Feedback Intelligence are priced and quoted independently, or bundled, adding a layer of complexity before a buyer even gets a number
• The FAQ's own explanation ("responses for Feedback Management, data credits for Feedback Intelligence") means a buyer needs to estimate usage across two different metrics just to request an accurate quote

Third-Party Sources Actively Disagree

• G2, Capterra, and Crozdesk each report different starting prices for the same product, with no way to know which, if any, reflects current reality
• This makes "Zonka Feedback pricing" one of the hardest of any brand in this series to research from the outside

What Reviewers Say

Zonka Feedback holds a 4.7 rating across 81 reviews on G2, per a listing snippet rather than a full page pull.

Zonka Feedback Reviews
Pros	Cons
✅ Excellent data management with strong customization options	❌ Pricing opacity makes it hard to budget before a sales call
✅ Quick to stand up surveys and adjust them as needed	❌ No published starting price anywhere on the site

Zonka Feedback's own homepage and pricing page display two different scale claims side by side without reconciling them: "2,000+ Global Brands / 30+ Countries / 1 Million Surveys per month" in one place, and "Trusted by 1,000+ Industry Leaders Worldwide" in another. Both are reported here as they appear on the vendor's own site.

Formbricks: An Open Feedback and Experience Management Suite

Formbricks isn't a single-purpose NPS tool with a separate paid add-on for analysis. It's an open source feedback and experience management suite built around three things: feedback management, feedback analytics, and workflows and integrations, all included on every tier at one published price.

Feedback Management. Formbricks unifies website surveys, in-app surveys, link surveys, and branded email surveys under one platform and one published price, not a two-product structure requiring separate quotes.

Feedback Analytics. Response data flows into one dashboard regardless of channel. Follow individual response trails or zoom out to the aggregate view, track partial and dropped-off responses, and segment by custom attributes, all included, not a separate "Intelligence" product billed by data credits.

Workflows and Integrations. Formbricks Workflows automate what happens after a response comes in. Native integrations connect to Salesforce, HubSpot, Slack, Google Sheets, and Notion via webhooks and a free, unrestricted API on every tier, including the self-hosted Community Edition.

Formbricks Hobby Plan: Free Forever

Feature	Details
Price	$0
Workspaces	1
Responses	250/month
API access	Full, including MCP
Hosting	Frankfurt, Germany

Where Zonka Feedback offers a time-limited 14-day free trial, Formbricks Hobby is free forever, with no expiration and no sales call required to sign up.

Formbricks Pro Plan: $74/month

Feature	Details
Price	$74/month, or $890 billed annually
Workspaces	3
Responses	2,000/month
Audience	Respondent identification, contact and segment management, attribute-based segmentation
Automation	All integrations, email follow-ups, custom webhooks, iOS/Android SDKs, AI translations

Even Crozdesk's lowest third-party estimate for Zonka Feedback ($33/month) sits below Pro's $74/month, but Formbricks' price is a published, self-serve figure, not a third-party estimate pieced together from conflicting directory listings.

The Bottom Line: Pro fits a team running an ongoing feedback program with unlimited seats, one published price, no separate analytics add-on to negotiate.

Formbricks Scale Plan: $325/month

Feature	Details
Price	$325/month, or $3,900 billed annually
Workspaces	5
Responses	5,000/month
Governance	Teams and access roles, quota management
Enterprise add-ons	Feedback unification across sources, AI topic/subtopic labeling, custom dashboards, two-factor authentication

Captured August 15, 2026 from formbricks.com/pricing.

The Bottom Line: Scale is Formbricks' highest published, self-serve tier, and it includes AI topic and subtopic labeling as a named add-on rather than a fully separate second product billed by data credits.

Formbricks Self-Hosting: Community Edition

The free, self-hosted Community Edition, licensed under AGPLv3, is where Formbricks diverges most sharply from Zonka Feedback's cloud-only, quote-gated model:

• True customer-controlled self-hosting, not a choice among Zonka's four vendor-managed hosting regions
• No response limits. Unlimited surveys, responses, and team members.
• No vendor lock-in. Even if you stop paying for Enterprise features, the Community Edition and your data remain accessible.
• Full API on self-hosted, too.

Zonka Feedback vs Formbricks: Side-by-Side Pricing

	Zonka Feedback	Formbricks
Free tier / trial	14-day free trial, time-limited	Hobby: 250 responses/month, full API including MCP, free forever
Published starting price	None; third-party estimates range from $33 to $999/month depending on source and product	Pro: $74/month ($890/year), 2,000 responses/month
Product structure	Two separate products (Feedback Management, AI Feedback Intelligence), quoted separately or bundled	One platform, one price, analytics and workflows included
Data residency	US, Europe, Australia, or India (vendor-managed regional hosting)	Frankfurt-hosted cloud, or Community Edition self-hosting
Self-hosting	Not offered	Community Edition, self-hosted, free, AGPLv3
Billing transparency	Zero published figures on any tier	Every tier published, monthly or annual

Feature Value Breakdown

Pricing Transparency

Zonka Feedback's Approach: Zero dollar figures anywhere on the official pricing page, for either product. Third-party directories disagree with each other by up to 6x on what the entry price actually is.

Formbricks' Approach: Every tier, Hobby through Scale, is priced and published on formbricks.com/pricing, with monthly and annual billing options on all of them.

Value Verdict: Formbricks wins decisively. Zonka Feedback is more opaque than most brands in this comparison series, its own pricing page discloses less than even fellow quote-gated competitors like AskNicely, which at least publishes an SSO add-on price.

AI Feedback Intelligence Depth

Zonka Feedback's Approach: A dedicated, purpose-built AI Feedback Intelligence product line handles theme/entity extraction, sentiment analysis, and an "Ask AI" assistant, a genuinely mature second product.

Formbricks' Approach: AI topic and subtopic labeling exists as a Scale-tier add-on, not a fully separate, purpose-built analysis product.

Value Verdict: Zonka Feedback wins here. If your program specifically needs a dedicated AI analysis layer on top of survey collection, that's real, purpose-built depth Formbricks doesn't fully match.

Data Residency Options

Zonka Feedback's Approach: Offers a choice of four hosting regions (US, Europe, Australia, India) within its own vendor-managed cloud.

Formbricks' Approach: Frankfurt-hosted cloud by default, plus a genuinely self-hosted Community Edition for organizations that need data to never leave their own infrastructure.

Value Verdict: Zonka Feedback offers more regional choice within its own cloud. Formbricks wins for any buyer where self-hosting, not just regional choice, is the actual requirement.

Who Should Actually Pay for Zonka Feedback

Zonka Feedback makes sense if you're actively migrating off Delighted and want free assisted migration, you need feedback data hosted in a specific region for compliance reasons, or you want AI-driven thematic analysis bundled with your survey tool rather than purchased as a separate line item from a different vendor.

It's a weaker fit if you want to see any price before booking a demo, or you're a small team that wants to self-serve sign up today rather than go through a sales-led evaluation for both the Feedback Management and AI Feedback Intelligence products.

A useful illustration: an e-commerce retailer with feedback scattered across support tickets, NPS surveys, and app-store reviews wants one AI layer to surface recurring product complaints across all three sources, a use case Zonka's AI Feedback Intelligence product is built for, but the retailer still can't get even a ballpark number for either product without booking a call.

Zonka Feedback Pricing FAQ

Final Verdict

👍 Zonka Feedback is the right call if you're migrating off Delighted and want free assisted migration, you need feedback data hosted in a specific region for compliance, or you want a dedicated AI Feedback Intelligence product bundled alongside your survey tool rather than sourced from a separate vendor. Reviewers consistently praise its data management and customization depth.

👉 Formbricks is the better fit if you want a real, published number without a sales call, you'd rather run feedback management, feedback analytics, and workflows on one unified platform instead of two separately-quoted products, and you want a genuinely self-hosted option that none of Zonka's four hosting regions provide. Every tier is published, monthly and annual billing are both available, and the AGPLv3-licensed Community Edition gives you a self-hosted path Zonka Feedback doesn't offer at any price.

The honest read: Zonka Feedback is more opaque about pricing than nearly every other brand in this comparison series, and the conflicting third-party estimates (from $33 to $999/month depending on source and product) make it genuinely hard to research from the outside. If you want one public number to plan around instead of three disagreeing directory listings, see Formbricks' current pricing here.