Hotjar Pricing in 2026: Every Plan After the Contentsquare Merger, Plus a Dedicated Feedback Alternative

If you search "Hotjar pricing" today, you land on a Contentsquare page. As of July 1, 2025, Hotjar Ltd. (Malta) merged into the Contentsquare Group, and hotjar.com now redirects visitors straight to Contentsquare-branded signup, pricing, and marketing pages. There's no separate Hotjar checkout anymore, and the pricing question has quietly become a Contentsquare pricing question.

That merger matters for anyone comparing costs, because Hotjar's heatmaps, recordings, and surveys are now three features inside a much bigger behavior-analytics suite: Experience Analytics, Voice of Customer, and Product Analytics. I've pulled apart what each plan actually includes, what's still free, and where the pricing page still won't give you a straight answer.

I believe the merged Hotjar/Contentsquare product is the right call if:

• You want heatmaps, session replay, and surveys bundled into one behavior-analytics suite
• You're comfortable being a smaller account inside a larger enterprise-focused platform
• You want a generous free session quota and don't need deep survey logic or targeting

It's a weaker fit if:

• You need a dedicated, purpose-built in-app survey or feedback platform rather than a bolt-on feature
• You require self-hosting or data residency guarantees for compliance reasons
• You want transparent, self-serve USD pricing without a euro-priced tier or a sales call for anything past entry-level

Because of that, I've included a full comparison with Formbricks later in this breakdown, since surveys are Formbricks' core product rather than one feature among many.

Table of contents:

• Hotjar Pricing at a Glance
• Free Plan: What You Get Today vs. What Hotjar Used to Offer
• Growth Plan: The Only Paid Tier With a Public Number
• Pro Plan: Contact Sales
• Enterprise Plan: Contact Sales
• Where Hotjar Pricing Falls Short
• Formbricks: An Open Feedback and Experience Management Suite
• What Reviewers Say About Hotjar
• Feature Value Breakdown
• Hotjar vs Formbricks: Side-by-Side Pricing
• Who Should Actually Pay for Hotjar (Contentsquare)
• Hotjar Pricing FAQ
• Final Verdict

Hotjar Pricing at a Glance

Plan	Price	Priced On
Free	€0/month	200k monthly sessions, 1 project
Growth	€39/month	From 7k monthly sessions, 3 projects
Pro	Contact sales	From 1M+ monthly sessions, up to 6 projects
Enterprise	Contact sales	Custom monthly sessions, unlimited projects

Source: hotjar.com/pricing (redirects to Contentsquare's pricing page), captured August 15, 2026. Pricing is displayed in EUR on the vendor's own site, not USD.

Captured August 15, 2026 from contentsquare.com/hotjar.

Free Plan: What You Get Today vs. What Hotjar Used to Offer

Feature	Details
Price	€0/month
Sessions	200k/month
Projects	1
Core Features	Replays, Heatmaps + Funnels
Monitoring	Error & performance monitoring
Surveys	Basic surveys (100 survey responses/month, 5 user interviews/month)
AI	Connect with LLMs via MCP

The current Free plan is dramatically more generous than the standalone Hotjar Free plan it replaced. Contentsquare's own comparison table puts the old Hotjar Free plan at 35 sessions per day and 20 survey responses per month with only 2 integrations, no error monitoring, no performance monitoring, and no funnels at all. The new merged Free plan raises session volume by what Contentsquare's own page calls "190x more," adds error and performance monitoring, and includes 10+ integrations like Slack, Jira, and Unbounce.

Free Plan
Pros	Cons
✅ 200k monthly sessions, up from 35/day	❌ Only 1 project
✅ Error and performance monitoring included	❌ Surveys capped at 100 responses/month
✅ 10+ integrations, no credit card required	❌ No self-hosting or data residency option
✅ Includes a 15-day Growth plan trial	❌ Basic surveys only, no advanced logic

The Bottom Line: The Free plan is a real upgrade over legacy Hotjar, but its survey allowance (100 responses/month) is still a feature bolted onto a heatmap product, not something built for a dedicated feedback program.

Growth Plan: The Only Paid Tier With a Public Number

Feature	Details
Price	€39/month
Sessions	From 7k monthly sessions
Projects	3
Data Access	13-month data retention
Added Features	Zone-based heatmaps, journey analysis, impact quantification
AI	Sense Chat & AI summaries

Growth is the only plan above Free with a published number, and even that number comes with two catches. First, it's priced in euros on Hotjar's own page, not dollars. Second, a G2 vendor-submitted pricing table separately lists the same plan at "$39.00," but since no USD figure appears anywhere on Contentsquare's own site, treat that as a rough cross-check rather than a confirmed dollar price.

Growth Plan
Pros	Cons
✅ Only paid tier with a public price	❌ Priced in EUR, no confirmed USD figure
✅ 3 projects and 13-month data access	❌ Session threshold is vague ("from 7k")
✅ Zone-based heatmaps and journey analysis	❌ No published survey response cap
✅ Sense Chat AI summaries included	❌ Still a feature inside a broader analytics suite

The Bottom Line: Growth is the entry point for teams that want to move past the Free plan's limits, but budgeting in USD requires either accepting the EUR price or trusting a third-party conversion.

Pro Plan: Contact Sales

Feature	Details
Price	Custom, contact sales
Sessions	From 1M+ monthly sessions
Projects	Up to 6
Added Features	Precision & retroactive filtering, multi-session replay summaries
Revenue Tools	Revenue goals & tracking

Pro is where session volume jumps to a million or more per month, and where Contentsquare adds retroactive filtering (applying new filters to sessions already captured) and revenue goal tracking. None of this has a public number.

Pro Plan
Pros	Cons
✅ Handles 1M+ monthly sessions	❌ No published price anywhere
✅ Retroactive filtering across past sessions	❌ Requires a sales conversation to get a quote
✅ Revenue goals and tracking built in	❌ No self-serve upgrade path from Growth
✅ Up to 6 projects	❌ Budget planning requires guesswork

The Bottom Line: Pro is built for teams with real session volume, but you can't put a number on it without talking to sales first.

Enterprise Plan: Contact Sales

Feature	Details
Price	Custom, contact sales
Sessions	Custom monthly sessions
Projects	Unlimited
Added Features	Experience monitoring, error summaries, data feeds
Support	Dedicated support & SLAs

Enterprise removes the project cap entirely and adds data feeds plus dedicated support with SLAs. As with Pro, there's no rate card, no calculator, and no public starting price.

Enterprise Plan
Pros	Cons
✅ Unlimited projects	❌ Fully custom, quote-only pricing
✅ Dedicated support and SLAs	❌ No self-hosting option even at this tier
✅ Experience monitoring and data feeds	❌ Session volume negotiated per contract
✅ Built for large, multi-brand accounts	❌ Longest sales cycle of any tier

The Bottom Line: Enterprise is for organizations already committed to Contentsquare's full analytics stack, not teams evaluating survey tools on a budget.

Where Hotjar Pricing Falls Short

No Longer an Independent Product

• New signups and pricing route through Contentsquare's platform, not a standalone "Hotjar" account
• This changes the buying motion for anyone who specifically wants a lightweight, dedicated tool rather than an enterprise analytics suite
• The Hotjar brand persists mostly as a redirect and a landing page, not a separate product line

Two Tiers With No Public Price

• Pro and Enterprise both require a sales conversation before you see a number
• Session thresholds for paid tiers are vague ("from 7k," "from 1M+") rather than fixed caps you can plan around
• Budget-stage evaluators can't get even a ballpark figure for two of the four plans

Pricing Displayed in EUR, Not USD

• Hotjar's own pricing page (via Contentsquare) shows Growth at €39/month with no USD-denominated figure anywhere on the vendor's site
• A G2 vendor-submitted table separately lists "$39.00," but this isn't a price Hotjar itself publishes
• US-based buyers have to either accept the EUR price or estimate a conversion themselves

No Self-Hosting or Data Residency Path

• The pricing page describes only cloud-hosted plans, with no self-hosted or customer-premises deployment mentioned at any tier
• This is disqualifying for regulated buyers who need on-prem or region-locked deployment
• No amount of budget gets you a different answer here

Surveys Are a Secondary Feature, Not the Product

• Feedback collection sits inside "Voice of Customer," one of three product areas alongside Experience Analytics and Product Analytics
• The Free plan's survey allowance (100 responses/month) is a small slice of a much larger session-based pricing model
• Teams that specifically need a dedicated in-app survey and feedback platform are buying a heatmap tool that happens to include one

Formbricks: An Open Feedback and Experience Management Suite

Formbricks isn't a heatmap tool with surveys bolted on. It's an open source feedback and experience management suite built around three things: feedback management, feedback analytics, and workflows and integrations, published transparently on every tier rather than gated behind a "contact sales" wall.

Feedback Management. Formbricks unifies website surveys, in-app surveys, link surveys, and branded email surveys on one platform. Where Hotjar's survey widget is one feature inside a session-analytics product, feedback collection is the entire point of Formbricks.

Feedback Analytics. Every response, regardless of channel, flows into one dashboard. You can follow individual responses, zoom out for the aggregate view, track partial and dropped-off submissions, and segment by custom attributes rather than broadcasting the same survey to everyone.

Workflows and Integrations. Formbricks Workflows automate what happens after a response comes in, no separate product to buy. Native integrations connect to Salesforce, HubSpot, Slack, Google Sheets, and Notion through webhooks and a free, unrestricted API available on every tier, including the self-hosted Community Edition.

Captured August 15, 2026 from formbricks.com.

Formbricks Hobby Plan: Free Forever

Feature	Details
Price	$0
Workspaces	1
Responses	250/month (cloud)
API Access	Full, including MCP
Hosting	Frankfurt, Germany

Unlike Hotjar's Free plan, where surveys are capped at 100 responses/month as a fraction of a much larger session allowance, Formbricks Hobby is survey-first from the start, with the full API and MCP connection included on day one.

Hobby Plan
Pros	Cons
✅ Full API access, no restrictions	❌ 250 responses/month cap
✅ Hosted in Frankfurt (EU data residency)	❌ 1 workspace only
✅ Every core survey feature included	❌ Formbricks branding shown
✅ Free forever, no trial clock	❌ No team collaboration features

The Bottom Line: Hobby is built for testing and small feedback programs, with the same API access every paid tier gets above it.

Formbricks Pro Plan: $89/month (or $74/month billed annually)

Feature	Details
Price	$89/month, or $74/month billed annually ($890/year)
Workspaces	3
Responses	2,000/month
Added Features	Attribute-based segmentation, unlimited seats, remove branding
Integrations	All integrations, email follow-ups, custom webhooks, iOS/Android SDKs

Pro adds unlimited team seats, respondent identification, and attribute-based segmentation, letting you target surveys like "show this to power users who haven't seen one in 10 days" rather than a flat, one-size-fits-all trigger.

Pro Plan
Pros	Cons
✅ Transparent published price on both billing cycles	❌ Cloud deployment only at this tier
✅ Attribute-based segmentation included	❌ 2,000 response cap (overage available)
✅ Unlimited team seats	❌ 3 workspaces
✅ All native integrations and webhooks	❌ No dedicated SLA yet

The Bottom Line: Pro is where a real, ongoing feedback program lives, with monthly or annual billing published up front instead of a sales call.

Captured August 15, 2026 from formbricks.com/pricing.

Formbricks Scale Plan: $390/month (or $325/month billed annually)

Feature	Details
Price	$390/month, or $325/month billed annually ($3,900/year)
Workspaces	5
Responses	5,000/month
Added Features	Teams & access roles, quota management
Enterprise Add-ons	Feedback unification, AI topic labeling, custom dashboards, 2FA, spam protection

Scale is the highest published, self-serve tier, with optional enterprise add-ons like AI-powered topic and subtopic labeling, custom dashboards, and two-factor authentication available by request rather than a mandatory upgrade to a fully custom contract.

Scale Plan
Pros	Cons
✅ Highest tier with a real, self-serve price	❌ 5,000 response cap (overage available)
✅ Quota management and access roles	❌ Enterprise add-ons require a separate contact form
✅ AI topic labeling available as an add-on	❌ 5 workspaces
✅ Still monthly or annual, no forced annual contract	❌ Custom pricing above this tier

The Bottom Line: Scale covers most growing teams' needs, with a published path up before anyone has to enter a quote-only conversation.

Formbricks Self-Hosting: Community and Enterprise Editions

Feature	Details
Community Edition	Open source, free, unlimited surveys and responses
Enterprise Edition	Contact us, adds SSO (SAML/OIDC), multi-language surveys, whitelabel, support SLAs
License	AGPLv3
Data Control	Data never leaves your own infrastructure

This is where the comparison to Hotjar's pricing page stops being close. Hotjar/Contentsquare's own security documentation describes cloud-only, centrally-hosted infrastructure at every tier, Free through Enterprise. Formbricks' Community Edition is free, open source under AGPLv3, and puts your survey data entirely on your own infrastructure, with the Enterprise Edition adding SSO and support SLAs on top for teams that need them.

What Reviewers Say About Hotjar

Hotjar holds a 4.3 rating across 345 reviews on G2, where the listing is now titled "Hotjar by Contentsquare" post-merger.

Hotjar Reviews
Pros	Cons
✅ Heatmaps and session recordings make behavior fast to understand	❌ Free-plan limitations restrict access to deeper features
✅ Easy setup via Google Tag Manager	❌ Filtering and reporting feel inflexible at large session volumes
✅ Generally strong support	❌ Can feel slow on bigger datasets

Feature Value Breakdown

Pricing Transparency

Hotjar's Approach: Two of four tiers (Free and Growth) have a public price, and even Growth is shown only in EUR. Pro and Enterprise require a sales conversation with no rate card to reference.

Formbricks' Approach: Every tier, Hobby through Scale, is published in USD with both monthly and annual pricing shown up front.

Value Verdict: Formbricks wins. This reflects the brief's own dimension rating (Hotjar 3/5 stars, Formbricks 5/5 stars): Formbricks publishes exact self-serve dollar tiers, while Hotjar gates its top two plans behind sales and prices its one paid public tier in euros only.

Free Tier Generosity for a Dedicated Survey Use Case

Hotjar's Approach: The Free plan bundles 100 survey responses per month as one feature among heatmaps, recordings, error monitoring, and funnels.

Formbricks' Approach: The Hobby plan is survey-first, with 250 responses/month and full API/MCP access built for feedback collection specifically, not as a side feature.

Value Verdict: Roughly comparable, with a slight edge to Formbricks (brief rating: Hotjar 3/5, Formbricks 4/5). This is a judgment call rather than a strict apples-to-apples response count, since the two products aren't solving the same core problem.

Self-Hosting and Data Residency

Hotjar's Approach: Cloud-only per Contentsquare's own pricing and security pages, at every tier from Free to Enterprise.

Formbricks' Approach: A free, self-hosted Community Edition under AGPLv3, plus Formbricks Cloud hosted in Frankfurt for teams that want managed EU hosting without self-hosting complexity.

Value Verdict: Formbricks wins decisively (brief rating: Hotjar 1/5, Formbricks 5/5). For any buyer with a data residency or compliance requirement, Hotjar has no path at any price.

Depth as a Dedicated In-App Survey Tool

Hotjar's Approach: Surveys are secondary to heatmaps and session replay, reflected in a survey allowance that's a fraction of the plan's headline session count.

Formbricks' Approach: Purpose-built for feedback management, feedback analytics, and workflows as its core product, with attribute-based targeting, segmentation, and a full API on every tier.

Value Verdict: Formbricks wins (brief rating: Hotjar 3/5, Formbricks 5/5), based on editorial comparison of product scope rather than a line-by-line feature audit.

Hotjar vs Formbricks: Side-by-Side Pricing

	Hotjar (via Contentsquare)	Formbricks
Free tier	200k sessions/month, 100 survey responses/month, 1 project	250 responses/month, full API including MCP, 1 workspace
Cheapest paid tier	Growth: €39/month, from 7k sessions	Pro: $89/month ($74/month billed annually), 2,000 responses/month
Mid tier	Pro: contact sales, from 1M+ sessions	Scale: $390/month ($325/month billed annually), 5,000 responses/month
Enterprise	Contact sales, custom sessions	Custom pricing, published contact path
Core product	Heatmaps, session replay, error/performance monitoring, surveys as one feature	Website, in-app, link, and email surveys unified as the core platform
Post-response automation	Not a published feature of the survey module	Formbricks Workflows on the same platform
Self-hosting	Not offered at any tier	Community Edition, free, self-hosted
Billing currency	EUR on the vendor's own pricing page	USD, published on every tier

Who Should Actually Pay for Hotjar (Contentsquare)

Hotjar, now sold through Contentsquare, makes sense if you want heatmaps, session replay, and surveys bundled into one behavior-analytics suite, you're comfortable being a smaller account inside a larger enterprise platform, and you want a generous free session quota without needing deep survey logic. As an illustrative example, a mid-market e-commerce team already using Hotjar's free heatmaps might add basic NPS surveys without leaving the dashboard, treating survey templates as a convenience feature rather than shopping for a dedicated survey platform. This is a hypothetical scenario based on the product's stated feature set, not a published customer case study.

It's a weaker fit if you need a dedicated, deep in-app survey or feedback tool rather than a bolt-on feature, you require self-hosting or data residency guarantees, or you want transparent, self-serve USD pricing without a euro-priced tier or a sales call for anything beyond entry-level.

Hotjar Pricing FAQ

Final Verdict

👍 Hotjar, now sold through Contentsquare, is the right call if you want heatmaps, session replay, error monitoring, and basic surveys bundled into one behavior-analytics platform, and you're comfortable with cloud-only hosting and a euro-priced entry tier. The merged Free plan is genuinely more generous than the old standalone Hotjar Free plan, and reviewers consistently rate the heatmap and recording experience highly.

👉 Formbricks is the better fit if surveys and feedback are the actual job, not a feature bundled into a bigger analytics product. Every tier is published in USD with both monthly and annual pricing, attribute-based segmentation and Formbricks Workflows are built in rather than upsold, and the AGPLv3-licensed Community Edition gives you a self-hosted path that Hotjar doesn't offer at any price.

The honest read: these solve different problems. If you need heatmaps and session replay, Hotjar (via Contentsquare) does that well. If you need a dedicated feedback management, feedback analytics, and workflows platform with transparent pricing, see Formbricks' current pricing here.