Canny Pricing in 2026: What Tracked Users Really Cost at Every Tier

Johannes

Co-Founder @ Formbricks

13 Minutes

August 16th, 2026

Canny's pricing page headlines the Pro plan at "$79/month billed yearly." That figure is real, but it's only the entry point. Canny bills by "tracked users," anyone who's posted, voted, or commented (including feedback Autopilot finds automatically), and the price climbs on a fixed schedule as that count grows. At 1,000 tracked users, Pro costs $661/month billed annually. At 5,000, it's $1,349/month on a monthly plan.

Third-party pricing guides don't agree on this either. One still describes a "Core" plan that doesn't appear anywhere on Canny's current live pricing page. Another quotes a cost range starting as low as $24/month that Canny's own site doesn't confirm. This guide pulls the actual increment schedule directly from Canny's help center, so you can find your real number instead of guessing, and compares it to Formbricks, an open feedback and experience management suite that publishes flat pricing with no per-user scaling at all.

I believe Canny is the right call if:

• You want AI (Autopilot) that automatically captures feature requests from sales calls, support tickets, and chat tools without manual logging
• You need a public feedback board, roadmap, and changelog in one lightweight product
• Your tracked-user count is small and predictable, so the scaling pricing model stays easy to budget for

It's a weaker fit if:

• Your tracked-user base is large or grows quickly, since Pro's price increases on every step of a fixed schedule with no flat-rate ceiling until you hit Business
• You need structured survey or NPS®/CSAT research as your primary feedback methodology, Canny has no survey builder
• You require self-hosting or EU data residency for compliance reasons

Table of contents:

• Canny Pricing at a Glance
• Free: $0/Month
• Pro: Starts at $79/Month, Then Scales With Tracked Users
• Business: Custom Pricing for 5,000+ Tracked Users
• Where Third-Party Canny Pricing Guides Disagree
• Where Canny Pricing Falls Short
• What Reviewers Say
• Formbricks: An Open Feedback and Experience Management Suite
• Canny vs Formbricks: Side-by-Side Pricing
• Feature Value Breakdown
• Who Should Actually Pay for Canny
• Canny Pricing FAQ
• Final Verdict

Canny Pricing at a Glance

Source: canny.io/pricing and help.canny.io's billing plans article, captured August 15, 2026.

Captured August 15, 2026 from canny.io/pricing.

Free: $0/Month

Canny's Free plan is genuinely free, with no time limit, and no Autopilot credit cap since Canny removed that restriction for current Free and Pro plans as of May 9th, 2025.

Free requires a short "unlocking" process (a few verification steps) before you can start using it, a measure Canny states is meant to keep spammers off the free tier. Once unlocked, there's no expiration and no credit card requirement.

The Bottom Line: Free is a real, uncapped-in-time plan for testing Canny, but 25 tracked users is tight for any team with active customers already giving feedback.

Pro: Starts at $79/Month, Then Scales With Tracked Users

This is the tier most buyers actually land on, and it's also where "Canny pricing" gets more complicated than the headline number suggests. Pro's price is not flat, it increases in fixed increments as your tracked-user count grows, per Canny's own billing help article.

Here's the full increment schedule Canny publishes for Pro. Once your tracked-user count crosses a threshold, your bill moves to the next row automatically, unless you've set a monthly spend limit to cap it:

Source: help.canny.io's billing plans article, captured August 15, 2026.

At the 100-user starting point, paying month-to-month costs $1,188/year total ($99 x 12), while annual billing is $948/year (a flat $79/month equivalent), a $240/year saving for committing upfront, per Canny's own math on that same help article. You can also set a monthly spend limit, so Canny pauses tracking new users (rather than silently auto-upgrading you) once you hit your cap.

The Bottom Line: Pro is genuinely well-documented once you find the increment table, but the pricing grows with your product's engagement, not a fixed seat count, so a successful feedback program can quietly become an expensive one.

Business: Custom Pricing for 5,000+ Tracked Users

There's no self-serve path to Business inside the Canny product, per Canny's own help center: "There is no option to enable the Business plan within Canny." Every Business quote requires a sales conversation.

One third-party estimate from Featurebase puts a 6-admin, 7,000-tracked-user scenario at "well above $1,500/month," though that figure is Featurebase's own illustrative estimate, not a confirmed Canny quote, and Featurebase is a competing feedback-tool vendor.

The Bottom Line: Business unlocks the enterprise integrations larger teams need, but you're negotiating blind since Canny publishes no anchor price for this tier.

Where Third-Party Canny Pricing Guides Disagree

Because Canny's Pro pricing scales with usage and has changed structure multiple times, third-party guides researching "Canny pricing" don't always match what's live on canny.io today:

Worth flagging directly: Canny's own help center confirms it retired the Starter and Growth plans and restructured pricing as of May 9th, 2025. Featurebase's "Core" plan almost certainly reflects that older structure, not what a new customer would see signing up today. UserJot's high-volume figures ($661 at 1,000 users, $1,349 at 5,000) check out exactly against Canny's own increment table, so treat those two numbers as reliable, and the $24/month low end as unconfirmed.

Featurebase's article, published by a competing vendor, also claims this is Canny's "fourth" price increase and that new features are being restricted to the $400+/month range, a characterization we couldn't independently verify against Canny's own changelog, so it's reported here as a third-party claim, not a confirmed fact.

Where Canny Pricing Falls Short

Tracked-User Billing Requires Estimation

• Canny's own FAQ estimates roughly 1-5% of a B2B SaaS company's total user base becomes "tracked," meaning you have to guess your real cost before signing up
• Admins who post, vote, or comment also count as tracked users, which can push the number higher than expected

No Flat Ceiling Until Business

• Pro's price increases on every step of the published schedule, from $79/month at 100 users to $1,349/month (monthly billing) at 5,000, with no flat-rate cap in between
• A growing feedback program means a growing bill, even if your team size and admin count stay the same

Business Tier Is a Complete Black Box

• No published starting price, no self-serve enablement, every Business quote requires a sales conversation
• Third-party estimates suggest costs "well above $1,500/month" at higher tracked-user counts, but this can't be confirmed against Canny's own site

No Structured Survey or NPS Methodology

• Canny captures and prioritizes feature requests, not quantitative research data
• Teams needing both feature-request voting and structured NPS/CSAT surveys need a second tool alongside Canny

What Reviewers Say

Canny holds a 4.5 rating across 108 reviews on G2 and a 4.6 rating across 77 reviews on Capterra.

Formbricks: An Open Feedback and Experience Management Suite

Formbricks isn't a feature-voting board, and it's worth being direct about that upfront: it has no public voting board, upvoting, or customer-facing roadmap page, so it doesn't replace what Canny is built for. What it does instead is structured feedback collection, built around three things: feedback management, feedback analytics, and workflows and integrations, published transparently at one flat price per tier, with no tracked-user scaling.

Captured August 15, 2026 from formbricks.com.

Feedback Management. Formbricks unifies website surveys, in-app surveys, link surveys, and branded email surveys under one platform and one published price, not a per-user increment schedule.

Feedback Analytics. Every response flows into one dashboard. Teams can follow individual response trails, zoom out to the aggregate view, track partial and dropped-off responses, and segment by custom attributes.

Workflows and Integrations. Formbricks Workflows automate what happens after a response comes in. Native integrations connect to Salesforce, HubSpot, Slack, Google Sheets, and Notion via webhooks and a free, unrestricted API on every tier, including the self-hosted Community Edition.

Formbricks Free Plan: Free Forever

Where Canny's Free plan caps at 25 tracked users and requires an unlocking step, Formbricks Free publishes its 100 responses/month upfront, with unlimited seats and no verification process.

Formbricks Pro Plan: $59/Month Billed Annually, or $79 Monthly

At 500 tracked users, Canny's Pro plan already costs $349/month billed monthly ($279/month annual). Formbricks Pro is a flat $59/month billed annually (or $79 monthly) no matter how many people respond. 1,000 responses/month are included, extra volume is $49 per 1,000, and there's no per-user increment schedule to climb.

The Bottom Line: Pro fits a team that wants one predictable number every month, not a price that moves with how many customers give feedback. Even at 1,000 tracked users, Canny's Pro plan ($529/month annual) costs roughly nine times Formbricks Pro.

Formbricks Self-Hosting: Community Edition

The free, self-hosted Community Edition, licensed under AGPLv3, is where Formbricks diverges most sharply from Canny's cloud-only model:

• True customer-controlled self-hosting. Data never leaves your own infrastructure.
• No tracked-user billing. Unlimited surveys, responses, and team members.
• No vendor lock-in. Even if you stop paying for Enterprise features, the Community Edition and your data remain accessible.
• Full API on self-hosted, too.

Canny vs Formbricks: Side-by-Side Pricing

Feature Value Breakdown

Pricing Transparency and Predictability

Canny's Approach: Pro's increment schedule is genuinely published, but the price changes as your tracked-user count grows, so the number you sign up at isn't the number you'll pay in six months if your feedback program succeeds.

Formbricks' Approach: Both cloud plans, Free and Pro, are flat, published prices with a fixed response allowance, unaffected by how many individual people submit feedback.

Value Verdict: Formbricks wins on predictability. Canny wins on depth of disclosure for a usage-based model, its increment table is more transparent than most quote-gated competitors, but the bill itself isn't fixed.

Feature-Request Voting and Public Roadmap

Canny's Approach: This is the entire product, public boards, voting, roadmap, and changelog, included on every paid tier.

Formbricks' Approach: Not offered. No public voting board, upvoting, or roadmap feature exists in Formbricks' published feature set.

Value Verdict: Canny wins decisively. This comparison isn't close, and it isn't meant to be, they solve different jobs.

AI-Assisted Feedback Capture

Canny's Approach: Autopilot automatically reads support tickets, sales calls (Gong), and chat tools to capture, deduplicate, and triage feedback without manual entry, included unlimited on every tier.

Formbricks' Approach: Formbricks collects feedback through surveys rather than mining support tickets and sales calls, so there's no automated conversation-mining capability.

Value Verdict: Canny wins here. Autopilot is a mature, purpose-built capability Formbricks doesn't fully match.

Structured Survey and NPS/CSAT Research

Canny's Approach: Not offered. Canny's own site makes no survey-methodology claims.

Formbricks' Approach: Purpose-built for multi-question surveys, NPS, CSAT, PMF, and targeted in-app research.

Value Verdict: Formbricks wins decisively. Teams that need both capabilities need both tools.

Self-Hosting and Data Residency

Canny's Approach: Cloud-only, no self-hosted deployment option published anywhere on its site.

Formbricks' Approach: Frankfurt-hosted cloud by default, plus a genuinely self-hosted Community Edition for organizations that need data to never leave their own infrastructure.

Value Verdict: Formbricks wins for any buyer where compliance or data residency is the actual requirement.

Who Should Actually Pay for Canny

Canny makes sense if you want an AI (Autopilot) that automatically captures feature requests from sales calls and support tickets without manual logging, you need a public feedback board, roadmap, and changelog in one lightweight tool, and your tracked-user count is small enough to stay predictable.

As an illustrative example, a 150-person B2B SaaS company might use Canny's Autopilot to mine Gong sales calls and Intercom tickets for feature requests, prioritizing by linked HubSpot revenue data, while separately running Formbricks surveys to measure NPS after major releases. This is an illustrative scenario built from Canny's documented integrations and workflow, not a published customer case study.

It's a weaker fit if you need structured survey or NPS/CSAT research rather than qualitative feature-request capture, you require self-hosting or EU data residency for compliance reasons, or your user base is large and mostly passive, making the tracked-user pricing model hard to predict as you scale.

Canny Pricing FAQ

Final Verdict

👍 Canny is the right call if you want AI (Autopilot) automatically capturing feature requests from sales calls and support tickets, a public feedback board and roadmap in one lightweight tool, and your tracked-user count is small enough to stay predictable. Reviewers consistently praise its ease of use and revenue-linked prioritization, and its Pro-tier increment schedule is genuinely more transparent than most usage-based competitors once you find it.

👉 Formbricks is the better fit if you need structured survey research (NPS, CSAT, PMF) rather than public feature-request voting, you want a flat price that doesn't move as your feedback program grows, or you need a genuinely self-hosted option Canny doesn't offer at any price. To be direct about scope: Formbricks has no public voting board or roadmap feature, so it complements Canny for teams that need both jobs done, not a drop-in replacement for it.

The honest read: Canny's pricing is more transparent than it first appears, the full increment table is public, just not on the main pricing page. But it's still usage-based, so success with the product (more customers giving feedback) directly increases your bill. If you want a flat number that doesn't move as you grow, see Formbricks' current pricing here.