Attio

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Prerequisites

• A Formbricks survey that collects email addresses
• An Attio plan that includes Workflows or API access
• An Attio access token (n8n and webhook methods only)

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Attio access token

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Method 1: Attio Workflows

1

Create a Workflow

In Attio, go to Workflows → Create workflow and choose Webhook received as the trigger. Copy the generated URL.

2

Add the Webhook in Formbricks

Go to Configuration → Integrations → Manage Webhooks → Add Webhook. Paste the Attio URL, select Response Finished, and choose your survey.

3

Add a Parse JSON Block

Submit a test response, then add a Parse JSON block. Set Input to Webhook Payload Body and generate the schema by pasting the sample Formbricks payload. Answers are under data.data, keyed by questionId.

4

Add a Create/Update Record Action

Choose People or Companies and map the parsed fields. To avoid duplicates, match People on email (e.g. data.data.email) and Companies on domain.

5

Test and Activate

Submit another response, confirm the record in Attio, and turn the workflow on.

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Method 2: Make.com

1

Set Question IDs

Give each question a meaningful questionId so mapping is easier. These can only be changed before publishing; for a published survey, duplicate it first.

2

Add the Formbricks Trigger

In a new Make scenario, add Formbricks → Watch Response Finished. Click Create a webhook, enter your API host (default https://app.formbricks.com) and API key, and select your survey.

3

Add the Attio Module

Add Attio → Create or Update a Person (or Company) and connect your Attio account.

4

Map Fields

Attio Attribute	Formbricks Field
Email Addresses	data.email
Name	data.firstName / data.lastName
Custom Attribute	Any data.* or meta.* field

5

Test and Activate

Submit a test response, confirm the record in Attio, and turn on the scenario.

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Method 3: n8n

1

Add the Formbricks Trigger

Install @formbricks/n8n-nodes-formbricks via Settings → Community Nodes. Then add the Formbricks trigger node, connect your API key and host, select Response Finished, and choose your survey.

2

Add the Attio Node

Install n8n-nodes-attio via Settings → Community Nodes, add it with the Assert Record operation, and authenticate with your access token.

3

Configure the Record

Set object to people and matching_attribute to email_addresses, then set the data body (replace the keys with your questionIds):

{
  "values": {
    "email_addresses": ["{{ $json.data.data.email }}"],
    "name": [{
      "first_name": "{{ $json.data.data.firstName }}",
      "last_name": "{{ $json.data.data.lastName }}",
      "full_name": "{{ $json.data.data.firstName }} {{ $json.data.data.lastName }}"
    }]
  }
}

4

Test and Activate

Click Listen for event, submit a test response, confirm the record in Attio, and activate the workflow.

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Method 4: Custom webhook

PUT /v2/objects/people/records?matching_attribute=email_addresses

{
  "data": {
    "values": {
      "email_addresses": ["[email protected]"],
      "name": [{ "first_name": "Jane", "last_name": "Doe", "full_name": "Jane Doe" }]
    }
  }
}

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Troubleshooting

• Check that you’re mapping the correct email questionId.
• Check the token has record_permission:read-write and object_configuration:read.

• Use a create-or-update action (or the Assert endpoint) matching People on email and Companies on domain.

• Check the URL is public, Response Finished is selected, and the survey is linked.