Purpose
Journey Management measures and improves each customer journey end to end, rather than tracking touchpoints in isolation. Feedback is one input, alongside behavioral and operational data. Tagging each response with its journey and stage is what lets you stitch it into a single journey instance. It lets you:- See which journey a problem affects, and at which journey stage
- Group responses into end-to-end journeys, not single screens
- Line feedback up with behavioral and operational data for journey stitching
- Give journey scorecards and pattern analysis a clean base to build on
Formbricks Approach
- Feedback Directories to hold one journey or program
- Feedback Records tagged with journey and stage
- Hidden Fields to pass journey and stage into a link survey at collection time