Purpose
A signal changes a journey only when it leads to action. Closed-loop tracking records what was done and whether the customer recovered; a journey owner stays accountable for the journey’s end-to-end performance. Together they keep journeys from decaying into static artifacts. It lets you:- Get each detection signal to the person who can act on it
- Turn a pattern register into tracked outer loop tickets
- Record both what customers said and what was done (closed-loop tracking)
- Keep every journey under an owner with a review cadence (journey governance)
Formbricks Approach
- Webhooks to push signals into your warehouse, journey tool, or a custom service
- Native integrations to route into Slack, a CRM, or an issue tracker with no code
- Feedback Records to log the action taken and the recovery outcome
- Feedback Directories per journey so the journey owner has one place to review