Best Practices
Improve Email Content
Email remains the predominant way to communicate with your customers. Measure the effectiveness to improve your offering.
Purpose
Measuring the content quality of both transactional and marketing email is a key element for improving customer communication.
Preview
Preview
Formbricks Approach
- Embed the survey into your email so it’s part of the newsletter.
- Use link prefilling to store the answer users clicked on in the email.
- Dynamic user identification to append reader's email for personalized profiles and follow ups.
Installation
To embed the newsletter survey into your email, follow these steps:
- Create new 'Improve Newsletter Content' survey at app.formbricks.com
- Select how you where you want to display the survey.
- Copy the embed code anywhere you want in your newsletter.
1. Create new 'Improve Newsletter Content' Survey
If you don't have an account yet, create one at app.formbricks.com
Then, create a new survey and look for the "Improve Newsletter Content" template:
2. Customize Survey questions
Customize survey questions, emojis or stars however you like:
3. Configure Survey Settings
When you are done customizing your survey questions, navigate to the Settings tab and choose the type of survey you want. You need to choose Link Survey:
4. Choose how you want to embed your survey
After publishing your survey, a modal that prompts you to embed your survey will pop up.
Select the Embed Survey card and you will be directed to another modal, where the first embed option displayed will be to embed the survey in an email.
5. Copy code to embed the survey in your newsletter
Click the button with the “View Embed Code” text at the top right corner of the modal and simply paste the HTML code for your survey anywhere you want it in your newsletter. You can see the preview in the below image:
And you're done! Send a test email to yourself and try it out 🤓