> ## Documentation Index
> Fetch the complete documentation index at: https://formbricks.com/docs/llms.txt
> Use this file to discover all available pages before exploring further.

# Customer Effort Score (CES)

> CES asks how much effort a task took, usually as agreement with a statement. Use it after something the customer had to get done.

CES measures how hard something was, not how much someone liked it. It is the right question after a task with a clear finish line — opening an account, changing a plan, getting a refund — because effort predicts whether people come back better than satisfaction does.

Phrase it as a statement to agree or disagree with, not a question. "Opening my account was easy" reads more naturally on an agreement scale than "How easy was opening your account?".

## Elements

<img src="https://mintcdn.com/formbricks/rBTxOmLrQzfCcvWm/images/surveys/question-type/ces/editor.webp?fit=max&auto=format&n=rBTxOmLrQzfCcvWm&q=85&s=9c488add81784a857f49154233c09de1" alt="The CES question type in the survey editor" width="2396" height="1148" data-path="images/surveys/question-type/ces/editor.webp" />

### Title

Write the statement the respondent is agreeing or disagreeing with, and keep it to one task. A statement covering two steps produces an answer you cannot act on.

### Description

Provide an optional description with further instructions.

### Scale

Choose how the points are displayed:

| Scale      | When to use                                                                    |
| ---------- | ------------------------------------------------------------------------------ |
| **Number** | The usual choice for CES, because agreement scales are conventionally numeric. |
| **Smiley** | Faster to answer, though it reads as satisfaction rather than effort.          |
| **Star**   | Rarely the right fit — stars imply quality, not ease.                          |

### Range

CES supports **5** or **7** points. Seven is the more common convention for agreement scales and gives respondents a finer choice; five is quicker to answer and easier to read on a phone. Pick one and keep it, since scores from different ranges are not comparable.

### Labels

Add labels for the lower and upper ends, for example "Strongly disagree" and "Strongly agree".

### Add color coding

Adds red, orange and green colour codes to the options.

## How to choose between CES, CSAT and NPS

* **CES** — how much *effort* did this take? Ask after a task the customer had to complete.
* **[CSAT](/docs/surveys/question-type/csat)** — how did *this interaction* go? Ask straight after it.
* **[NPS](/docs/surveys/question-type/net-promoter-score)** — how do you feel about *the company*? Ask periodically, not after a single event.
