> ## Documentation Index
> Fetch the complete documentation index at: https://formbricks.com/docs/llms.txt
> Use this file to discover all available pages before exploring further.

# Collect Google Reviews

> A step-by-step guide to asking for feedback and turning it into public Google reviews with Formbricks.

Google reviews are the first thing a potential customer sees about your business. The hard part is not writing them, it is asking at the right moment — and making the ask a single click.

## Purpose

Most happy customers would leave a review, they just never get around to it. A short survey right after a good experience catches them while the goodwill is fresh, gives you private feedback either way, and hands the review link to the people who want to share it publicly.

## Formbricks Approach

* Ask one question, not ten. The survey is the ask, not the review.
* Give everyone the review link — never only the happy ones (see the note below).
* Keep the private feedback, so a bad experience still reaches you instead of Google.

<Note>
  Google's [prohibited content policy](https://support.google.com/contributionpolicy/answer/7400114) forbids "review gating": selectively soliciting positive reviews or discouraging negative ones. So do not use a rating question to decide **who** gets the review link. Use it to decide **what you say** while offering the link to everyone.
</Note>

## Setup

To collect Google reviews with Formbricks you need to:

1. Get your Google review link
2. Build a short survey
3. Add the review link to the ending card
4. Share the survey at the right moment

### 1. Get your Google review link

In your [Google Business Profile](https://business.google.com/), open **Read reviews** and choose **Get more reviews**. Google gives you a short link in the form:

```
https://g.page/r/<your-place-id>/review
```

Opening that link takes a signed-in user straight to the review dialog for your business. Copy it — you will paste it into Formbricks in step 3.

### 2. Build a short survey

Create a survey and keep it to one or two questions:

* A [Rating](/docs/surveys/question-type/rating) question, for example "How was your experience with us?" — smileys or stars, 5-point scale.
* An optional [Free Text](/docs/surveys/question-type/free-text) question for anything they want to add.

This gives you the private signal. The review itself happens on Google, not in Formbricks.

### 3. Add the review link to the ending card

Open the [Thank You card](/docs/surveys/question-type/thank-you-card) at the bottom of the editor, turn on **Show Button** and fill in:

* **Button Label**: `Leave a Google review`
* **Button URL**: the link from step 1

Every respondent now sees the review button after submitting.

<Note>
  On Formbricks Cloud, custom external URLs in the Button URL field require a paid plan. This helps us prevent phishing. Self-hosted instances have no such restriction.
</Note>

To tailor the wording without gating the link, give low ratings their own ending. Duplicate the ending you just configured with the copy icon in its header — that carries the button label and URL over — then change the copy on the duplicate and route between the two with [Conditional Logic](/docs/surveys/general-features/conditional-logic). For example "Glad we got it right! Mind sharing that on Google?" for high ratings and "Thanks for telling us — we'll fix this. If you'd like to leave a public review, here's the link" for low ones. Both endings keep the review button.

<Note>
  Duplicate rather than **Add ending**: a new ending starts with the Formbricks default button (`Create your own Survey`, pointing at formbricks.com), so you would have to enter the review link again — and if you miss it, low-rating respondents lose the link your anti-gating setup depends on.
</Note>

### 4. Share the survey at the right moment

Timing matters more than copy. Send the survey when the experience just happened:

* **[Link survey](/docs/surveys/link-surveys/quickstart)** in a post-purchase or post-visit email or SMS.
* **QR code** — download it from the survey summary and print it on the receipt, the table tent, or the packaging.
* **[Website or app survey](/docs/surveys/website-app-surveys/quickstart)** triggered after a successful action, such as a completed order.

<Note>
  Responses collected via QR code are anonymous, which is exactly what you want for a walk-in or in-store ask.
</Note>

## Follow up on what you learn

The reviews are only half the value. Build a [Workflow](/docs/workflows/overview) that alerts your team whenever someone has a bad experience, so you can reach out before it turns into a public review you did not want.

The second ending from step 3 is what makes this work: a workflow filters on the ending card the respondent reached, not on the rating itself. So the low-rating ending is your signal.

1. Create a workflow with the **Response completed** trigger and select your review survey.
2. Under **Ending cards**, choose **Specific endings** and pick the ending you route low ratings to.
3. Add the **Send email** action and pick the workspace member who owns follow-ups as the recipient. Type `@` in the body to recall the rating and the comment, or turn on **Attach response data** to send the whole response.

<Note>
  Workflows are part of the Formbricks [Enterprise Edition](/docs/self-hosting/advanced/license).
</Note>